afp: a facebook page your fans will like (or even love!)
DESCRIPTION
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.TRANSCRIPT
Presentation TitleSubtitle and date
You may include your name, title and company information here.
A Facebook Fan Page Your Donors Will Like (or Even Love!)
Holly RossExecutive Director, NTENfacebook.com/nten.orgtwitter.com/ntenhross
ARCHITECT YOUR SUCCESSBUILD FOR STRENGTH & FLEXIBILITYMOVE INKEEP IT MAINTAINED
The Steps:
ARCHITECT YOUR SUCCESSStep One:
A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.
Start with Strategy
Strategy Step by Step
• Objectives• Audience• Integration• Tools and Tactics• Measurement
Objective
•What do you want to accomplish with social media?
•Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan
Give Your Social Media Objective An IQ Test!
Organization Goal: Increase online ticket salesSocial Media Goal: Increase online community actions by 25% in one season.
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Strategy Step by Step
• Objectives• Audience• Integration• Tools and Tactics• Measurement
1. Who must you reach with your social media efforts to meet your objective? Why this target group?
2. Is this a target group identified in your organization’s communications plan?
3. What do they know or believe about your organization or issue? What will resonate with them?
4. What key points do you want to make with your audience?
Audience
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
BUILD FOR STRENGTH & FLEXIBILITYStep Two:
Strategy Step by Step
• Objectives• Audience• Integration• Tools and Tactics• Measurement
AudienceObjective
One Wayemail
search engineads
SocialListening
ConversationConnecting
HomebaseWeb Site
An Integrated Strategy
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Institutional alignment around mission, vision & values
MOVE INStep Three:
Strategy Step by Step
• Objectives• Audience• Integration• Tools and
Tactics• Measurement
Get a Vanity URL
Tip One:
http://on.fb.me/hH
8m63
More than One Admin
Tip Two:
http://on.fb.me/gxH
4SR
Adjust Your Settings
Tip Three:
http://bit.ly/diosatips
Set a Landing Tab
Tip Four:
http://bit.ly/fwxbxb
Variety is the Spice of FB
Tip Five:
http://on.fb.me/fZXaA3
Cross Promote
Tip Six:
http://bit.ly/diosatips
Ask Questions
Tip Seven:
http://on.fb.me/hvFGoS
Tag People
Tip Eight:
http://on.fb.me/eJcac7
Get Multi-Media
Tip Nine:
http://on.fb.me/fjW
K7P
KEEP IT MAINTAINEDStep Three:
Get Insights
Tip Ten:
http://on.mash.to/e0bKYn
Strategy Step by Step
• Objectives• Audience• Integration• Tools and Tactics• Measurement
Dashboards
Tip Ten:
http://bit.ly/cysG50
More FB Resources• Allfacebook.com• John Haydon/Inbound Zombie: The
Complete Facebook Guide For Small Non-Profits
• BethKanter.org• http://www.nten.org/search/node/
facebook• http://www.diosacommunications.com/
facebookbestpractices.htm
Presentation TitleSubtitle and date
You may include your name, title and company information here.
Thank You!Holly RossED / [email protected]/ntenhrossFacebook.com/nten.org