airlines - public financeairlines.iata.org/sites/default/files/airlines...issue 50 june agm 2014...

I N TERNAT IONAL

AIRLINESTHE OFFICIAL MAGAZINE OF THE INTERNATIONAL

AIR TRANSPORT ASSOCIATION (IATA) MEDIA INFORMATION 2015

Nigel Collard | [email protected] | +44 (0) 20 7324 2763

IntroductionEditorial content ReadershipDisplay & inserts advertising SupplementsAirlines international website E-newsletterWebinarsTablet advertising Redactive services

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CONTENT

www.iata.org

www.redactive.co.uk

ISSUE 50 JUNE AGM 2014

I N T E R N A T I O N A L

JUN

E AG

M 2014 - IS

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E 50A

IRLIN

ES IN

TERN

ATIO

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THE GULF TAKES CENTER STAGE AS THE INDUSTRY CELEBRATES 100 YEARS

SUCCESS THROUGH PARTNERSHIP

CEO INTERVIEWSQatar Airways, JetBlue, SAS

COLLECTIVE AFFAIRImproving industry reputation

p01_IATA cover_arabic.indd 1

13/05/2014 15:18

IATA’s mission is to ‘represent, lead and serve the airline industry’. It has some 250 member airlines that represent 84% of total air traffic. Airlines International is IATA’s principal means of communicating with senior management in its member airlines. It is the authoritative voice of the international air transport industry, respected by its 24,000 plus readers. It informs airline management, industry associates and government officials about the latest trends, analysis and developments in the airline industry, as well as IATA’s policies, projects and services.

The multimedia magazine is published bi-monthly and is distributed in print to its 8,000 global circulation by airmail. It is also available as a tablet app, and via the new Airlines International website (www.airlines.iata.org).

Airlines International is the official magazine of IATA – the trade association for the world’s airlines.

DE C

- J AN

2 0 1 4 - 1 5 - I SS

UE 5 3

AI R

L I NE S

I NT E R

NA

T I ON

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I N T E R N A T I O N A LISSUE 53 DEC-JAN 2014-15

CEO INTERVIEWS

Transaero Airlines

Turkish Airlines

AIR TRAFFICSpace based

satellite tracking

INTERIORSInnovating within

a tight spec

THE BIOFUEL STAND OFFInvestment and

infrastructure:

one needs to

come first

p1_cover_dec_jan.1.vb.indd 1

01/12/2014 15:00

AIRLINES INTERNATIONAL

Nigel Collard | [email protected] | +44 (0) 20 7324 2763 2

www.airlines.iata.org

Airlines International is a must-read for airline industry decision-makers. It identifies opportunities for airlines, examines the challenges the industry faces and presents business solutions. The magazine benefits from the unique access and expertise that IATA provides. Each issue features: exclusive interviews with major airline CEOs; special reports on the industry’s burning issues; and a round-up of key industry data.

2015 FEATURES LISTIssue Features Bonus distribution*

February - March Airport Charges Conflict Zone Security Fast TravelSpecial report: Cargo

Mar 10-12: IATA 9th World Cargo Symposium

April - May Border SecurityISSA AuditGround Handling for Fast Travel Special report: Intelligent Expansion

Apr13-15: IATA Ops ConferenceApr 26-29: IATA 26th IGHCApr: IATA Aviation & Environment SummitApr: Cargo Network Services Partnership Conference May: Aviation Fuel Forum

June (IATA AGM issue) DistributionPassengerOperationsRegulationSpecial Report: Latin America

Jun 07-09: IATA 71st Annual General Meeting

August - September Operations - Cabin SafetyPassengerDistribution RegulationSpecial Report: Operations

Aug: Operational Efficiency & Cost Management WorkshopSep 19-22: World Route Development Forum

October - November Cyber SecurityOperationsDistribution RegulationSpecial Report: Passenger Experience

Oct: IATA World Passenger Symposium Oct/Nov: AVSEC WorldNov: IATA Aviation Fuel Forum Nov: IATA 137th Schedules Conference

December 15 - January 16

Special Report: Distribution

EDITORIAL CONTENT


*subject to confirmation

OCEANIA INCL. PACIFIC ISLANDS3.5%

LATIN AMERICA4.5%

EU30%

NORTH AMERICA & CARIBBEAN

22%

ASIA22.5%

MIDDLE EAST8.5%

EUROPE4%

AFRICA5%

PRINT CIRCULATION:

8,000PLUS BONUS DISTRIBUTION AT AIRLINE INDUSTRY AND IATA EVENTS

READERS BY REGION

READERSHIP

4Nigel Collard | [email protected] | +44 (0) 20 7324 2763

D-Gs & S -Gs

2%

P & CEOs

25%

DIRECTORS23%

MANAGERS13%

SVPs , EVPs & VPs

13%

GMs

9%

COOs & OPs DIRs

6%

GOVT. MINISTERS5%

READERS BY JOB TITLE

CFOs & FDs

4%

2,000TABLET CIRCULATION:

(available for Android and iOS devices) WEBSITE:

3,000UNIQUE USERS PER MONTHAND GROWING

E-NEWSLETTER:

10,000+PER EDITION

Purchasing powerAirlines International’s C-suite executive readers are responsible for an industry with an annual turnover of $679 billion. They are responsible for expenditure of similar proportions (Source: IATA).

Airlines International offers suppliers to the airline industry an opportunity to influence decisions on how and where budgets are spent and with which organisations.

The airline industry supports the livelihoods of 56.6 million people and $2.2 trillion in economic activity.

In supporting this activity, Airlines International readers are required to procure, among other products/services:

• Airportslots• Fuel• Aircraftandaircrafttechnology• In-flightentertainmentsystemsandservices• Softwaresolutions• Groundhandlingservices• Ticketinganddistributionservices• Training• Crewmanagement• Informationsystems• Financialandbusinessservices

In addition, Airlines International readers are high net worth individuals with large disposable incomes to be spent on: luxury goods, financial services, vehicles and a wealth of other consumer products and services.

ADVERTISING RATESPrint magazine

Size and position 1x 3x 6x

IFC DPS £9,950 £9.550 £8,950

IFC £6,235 £5,925 £5,605

DPS £8,950 £8,500 £8,055

Full page £4,985 £4,735 £4,485

IBC £5,485 £5,215 £4,935

OBC £6,235 £5,925 £5,605

Half page £2,995 £2,795 £2,595

Quarter page £1,795 £1,595 £1,395

Quarter page strip (editorial page)

£2,995 £2,795 £2,595

In order to be eligible for the series booking discounts, advertisements must be booked in advance and cannot be subsequently cancelled.

For advertorial, please add 10% to each rate.

2015 ADVERTISING DATESFeb/March Apr/May June (AGM) Aug/Sept Oct/Nov Dec/Jan 16

Booking deadline 15 Jan 12 Mar 6 May 9 Jul 3 Sep 5 Nov

Copy deadline 16 Jan 13 Mar 7 May 10 Jul 4 Sep 6 Nov

Tablet edition copy deadline

30 Jan 27 Mar 28 May 24 Jul 28 Sep 27 Nov

Publication date 13 Feb 14 Apr 5 June 7 Aug 2 Oct 4 Dec

INSERT RATES Full run (per thousand) £350.00

Segmented run (per thousand) £500.00

DISPLAY & INSERTS ADVERTISING


s

In addition to advertising opportunities, Airlines International supplements offer suppliers to the airline industry the opportunity to contribute authoritative content to engage the magazine’s high-profile readers. Each supplement focuses on a major industry topic.

Advertising and editorial contributions are available in a range of packages to suit all budgets.

Editorial contributions (white papers/reports/analysis)Wish to be recognised as an industry thought leader? Share your white paper or report with our audience across print and digital channels. Supply your content in raw form for us to and include in our C-suite supplement.

For those who wish to be included in the supplement, Nigel Collard will be available to discuss the most suitable content for publication.This presents an exciting opportunity for contributors that will provide unprecedented coverage to a global aviation audience.

We will endeavour to ensure that no two contributors’ topics conflict.

*Bonus distribution is approximately 1,000 additional copies of Airlines International and its supplements distributed at the aforementioned industry events

SUPPLEMENTSIssue Title Bonus distribution*

October/November 15 Technology Oct: IATA World Passenger Symposium (Date/Venue - TBC)Oct: Aviation Fuel Forum (Date/Venue - TBC)Nov: AVSEC World (Date/Venue - TBC)Nov: IATA 135th Schedules Conference (Venue: TBC)

February/March 16 IATA Strategic Partner Special

TBC

Please note: allow 300-400 words per page for editorial purposes. The agreed price includes one set of amendments. A final draft will be submitted to you for approval

before being forwarded to IATA for authorisation.

SPONSORSHIP OPTIONSPackage Features Rate

Platinum 4 page article £11,250

Gold 3 page article £9,000

Silver 2 page article £6,750

Bronze 1 page IFC/IBC/OBC £4,500

SUPPLEMENTS


SPONSORSHIP PACKAGE NOTESA photograph of the sponsoring company’s officer concerned (e.g. CEO) is included.

The advertisement page in any package option can be used for editorial purposes – or it can be one of our three supplement cover pages, i.e. IFC/IBC /OBC.

Important: All content will be provided to IATA for approval and its decision on suitability for inclusion in the relevant Airlines International supplement will be final.

ARTICLE SPONSORS TO DATE HAVE INCLUDED, AMONG OTHERS:

AIRBUS • AMADEUS IT GROUP S.A •ARINC • BAHRAIN AIRPORT COMPANY • BOMBARDIER AEROSPACE • CHAMP CARGOSYSTEMS • DALLAS / FT. WORTH INTERNATIONAL • DATALEX • DIIO, LLC • HAHN AIR SYSTEMS • NARITA AIRPORT CORPORATION • PRATT & WHITNEY • PRICEWATERHOUSECOOPERS • ROLLS-ROYCE • SABRE AIRLINE SOLUTIONS • SINGAPORE CHANGI • SITA • TRAVELPORT • TERADATA CORPORATION • WIRECARD

A guide to aviation industry suppliers

Headline sponsor

IATA STRATEGIC PARTNER SPECIAL

I N T E R N A T I O N A L

OCT-NOV 2014

S P E C I A L S U P P L E M E N T

THINKING AHEADLeading industry suppliers offer their views

on what the future has in store for aviation

P45_IATA52_Advertorial_cover.1.vb.indd 45

30/09/2014 16:32

The new Airlines International standalone website launched in June 2014. The site provides aviation industry professionals and stakeholders with editorial from IATA’s flagship magazine, as well as exclusive digital content.

Suppliers in the aviation industry are able to obtain profile via:

• Digitaldisplayadvertising–MPU• AKnowledgeCenterofferingreadersdownloadsof

yourreportsandwhitepapersprovidingyouwiththought-leadershippositioningandleadgeneration

• Webinars• Sponsoredblogs

Benefits:• Thoughtleadership• Awareness/profile• Leadgeneration• Trafficdriving

AIRLINES INTERNATIONAL WEBSITE


airlines.iata.org

MPU SPECIFICATIONS

300 x 250 pixels

3,000 UNIQUE VISITORS PER MONTH AND GROWING RAPIDLY

RATES

MONTHLY DISPLAY RATESMPU - Home page & run of site

MPU - Run of site (excluding home page)

CONTENT HOSTINGSponsored content panel (home page) and single report hosted in Knowledge Center (with e-mail promotion)

Sponsored content panel (home page) and single report hosted in Knowledge Center

Sponsored content panel (run of site) and single report hosted in Knowledge Center

Sponsored blog (250 words and headshot) x2 (comment section)

£1,500

£1,250

£750

£1,250

£750

£750

www.airlines.iata.org

Airlines International is IATA’s flagship magazine e-newsletter, delivered to an opted-in IATA/Airlines International e-mail database of more than 10,000 airline industry professionals. The e-newsletter is produced monthly and more frequently around major industry events.

The e-newsletter is mobile optimised to ensure content and advertisements render correctly regardless of the device it is read on.

BenefitsShowcasing the latest online-only features, along with news and updates from IATA, the e-newsletter allows you to advertise via either high profile display MPUs or integrated text adverts, both of which will drive traffic to your website or to your sponsored and downloadable content on the Airlines International website.

E-NEWSLETTER


E-NEWSLETTER RATESOption Rate Card

1-3mth 4-6mth 7-9mth 10-12mth

MPU advertisement (A)

£900 £850 £800 £750

25 word text ad and logo – link to your website (B) £900 £850 £800 £750

Sponsored content and logo - link to your content on the Airlines International website (C)

£900 £850 £800 £750

E-NEWSLETTER SPECIFICATIONS

A) MPU: 300 pixels x 250 pixels (height x width)

B) Text advertisement: 25 word text ad and logo (97 pixels x 60 pixels, height x width). Labelled ‘Advertisement’ and will link to your website

C) Sponsored content and logo - link to your content on the Airlines International website. Will be labelled Sponsored content

TEXT ADVERTISEMENT OR SPONSORED CONTENT

MPU: 300 X 250 PIXELS

A

B

C

A

A

EACH E-NEWSLETTER IS SENT TO OVER

10,000 AVIATION PROFESSIONALS

Sponsoring a webinar from Airlines International is a unique opportunity to achieve:• Widerangingbrandexposure• In-depththoughtleadership• High-volumeleadgeneration

Each of our webinar packages can be tailored to your specific requirements. Benefits will include:• Thechancetoworkwithoureditortoshape

thethemeandagendaforyourliveevent• GuaranteedpromotionviaanIATA/Airlines

Internationale-mailcampaign,carryingyourbrandingtoIATA’sdatabaseofseniorairlineindustryprofessionals

• Useofalldatacapturedfromregisteredandoptedinviewers

Production of the webinar itself:• Aone-hour,liveaudiowebcastwithslides

presentedinaco-brandedconsole• Presentationformat,withuptofourspeakersand

hostedbyaseniorAirlines InternationalmagazineorIATArepresentative

• Livequestionscanbeposedbytheaudiencewithquestions

• Post-event,therecordedwebinarwillbeavailableintheknowledgecenteroftheAirlines Internationalwebsiteforfurther‘ondemand’registrations(www.iata.iata.org)forthreemonths

WEBINARS


FROM: £15,000

WEBINARS IN 2014 ATTRACTED AN AVERAGE OF 940 REGISTRATIONS

Available now on iOS and Android, however you use Airlines International’s tablet editions, you are guaranteed to achieve exceptional levels of audience engagement and brand enhancement.

Airlines International’s cutting-edge tablet edition, translates IATA’s flagship magazine’s key content into a unique, interactive digital environment, capable of connecting your brand to our audience like never before.

Much more than just an online page turner, Airlines International’s tablet editions totally reimagine the possibilities of a digital magazine, providing an intuitive reader experience guaranteed to secure reader engagement and capable of enhancing the brand of any advertiser.

TABLET ADVERTISING


OPTION A – BOOKED IN CONJUNCTION WITH PRINT ADOption Video/animation Active URL Price

Flat ad * £500.00

Interactive ad * * £900.00

Interactive ad - created by RMG * * £1,650.00

OPTION B – TABLET AD BOOKED – NO PRINT ADOption Video/animation Active URL Price

Flat ad * £3,000.00

Interactive ad * * £3,500.00

Interactive ad - created by RMG * * £4,250.00

TABLET ADVERTISING ARTWORK SPECIFICATIONS:

• The app is portrait only• Format: PDF – not JPEG • Resolution: 300dpi• Dimensions: 2008 pixels

x1536 pixels (height x width)• Colour: Please supply in RGB

format, not CMYK and include the URL you require your ad to link to together with your artwork

Key applications include

• RICHMEDIA–pagescanincludefullyintegratedvideoandaudioandarecapableofexpandingintogalleriesofneworexistingfilm,reports,presentationsormore

• INTERACTIVITY–wecandesignandbuildimmersivebrandenvironments,rangingfromanimationstoproducttours,demosandexperiences

• LEADGENERATION–dataentryservicescanbeseamlesslyintegratedintoanyexecution,suchasopt-instoaccessyourlatestreportsandresearchorinstanteventordatabaseregistrations

So now you’ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience.

REDACTIVE SERVICES

Redactive’s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: ∙ Print advertising

∙ Digital advertising – including interactive tablet versions

∙ Video advertising

∙ White papers, reports and research studies

∙ Micro/websites

∙ Brochures

Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce:

∙ Magazines in print and digital formats∙ Apps for mobile and tablet∙ Digital content∙ Events

Our pricing is flexible and we can devise solutions to meet most budgets. If you’re interested in working with us contact: Anthony MoranHead of Marketing & Client Services DevelopmentE: [email protected]: 020 7880 6242

www.redactive.co.uk

airlines - public financeairlines.iata.org/sites/default/files/airlines...issue 50 june agm 2014...

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