alinavi
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AliNavi PlatformAn integrated platform that will change your shopping behavior
CHEUNG Yi 13440314LIU Huanqiang 13424653LUO Jieqiong 13436732MAO Xinyu 13412264WU Yingxin 13430998XIA Yuanyuan 13431323
Introduction
SOSTAC Analysis
Tactics
Timeline of Actions
Outlook
1
2
3
4
5
Table of Content
Alibaba
1999, 18 people led by Jack Ma
small businesses in national and global markets .
consumer-focused e-commerce, online payment, B2B online marketplace and cloud computing business
Alibaba
Taobao Marketplace Tmall.com 1688.com Alibaba.com AliExpress Alibaba Cloud Alipay
Alibaba for IPO
Autonavi
2001: digital map content, navigation, location-based solutions
B2B model to a combined B2B and B2C model
3.6 million kilometers of roadway and over 20 million points of interest across China
automotive navigation solutions, mobile location-based solutions and Internet location-based solutions, and public sector and enterprise applications
Alibaba + AutoNavi
Alibaba bought 28% of AutoNavi in May 2013 for $294 million
Alibaba proposed to buy the remaining in Feb 2014
Autonavi: Baidu
Alibaba: Baidu, Tencent
Alibaba+Autonavi: combine their data to develop mobile e-commerce services
An integrated combination
Action
Oct 2006 July 2011 Nov 2012 May 2013
User
Alipay account
Debit card account
Internet/Mobile payment
Traditional cards/proximity communication
Online consumption
Offlineconsumption
O2O mode
Self-serve shopping
Alipay account
Debit card account
User
Advertising
Promotion/big sales
Shopping guide
LBS push service
Strength Weakness
OpportunityThreat
① The business is diversified. Both Alibaba and Autonavi are experts in their original field.
② Alibaba owns ample revenue for existing and future business development.
③ The value of the company, innovation and marketing make Alibaba keep developing.
④ Yu E Bao accumulates a large number of loyal users
⑤ Business expansion
①Alibaba doesn’t pay much attention in the use of big data.
②There is still a lack of O2O business experience.
① The upcoming IPO helps Alibaba to collect financial resource
① O2O business is the future trend
② The rules and regulation of e-commerce is improving
①There is restriction from government towards online payment platforms.
②There is still Internet security problems.
③Other competitors also expand their business into navigation and offline vendors.
Goal :with the help of AutoNavi , We want to extend our business to O2O service.Tap into the local ecommerce market.
Measure: Take advantage of the digital mapping system.Partner with local shopping plaza.
Sell:- To optimize operations through resource and information sharing-To increase number of order/sales/customers (both from online and offline
Serve:-Local lifestyle service-Self-serve shopping experience
Sizzle-Extend brand retailer store online-Precise shopping
Speak -AutoNavi platform-Traditional eDM
save
• Market segmentation
• Target audience
• Service Positioning strategy
Imagine you are one of them. One day, you just walk into the shopping mall……
I wanna buy a book, give me exact location please!
Just receiving a special offer from the brand last time I bought, go check it now, maybe I can buy something I need
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AliNavi lets you scan the QR code of any product so you can compare prices and find if there is a better deal anywhere else.
AliNavi lets you scan the QR code of any product so you can compare prices and find if there is a better deal anywhere else.
① Placement and design optimization
① Better CRM arrangement
① Labor input optimization
Recently, people keep asking me why we partner with Alibaba, usually I would like to say….
① Placement and design optimization
① Pricing optimization
① Location-based marketing
② In-store shopping analysis
“AliNavi is a great ecommerce platform for our marketers to do mobile marketing”
Platform
AliNavi
Shopping Mall
Marketers:
ShareholdersCustomers
For a better maintenance:
• Technical support;• Data collection;
• Sunk cost;• Customer
experience.
Producer
For a better cooperation:• Shop Information;• User Agreement (For
Marketers); • Location Arrangement;• Product Mix;• Shelf Positioning.
For a better customer experience:
• Data collection• In-store behavior analysis;• Self-serve payment via
mobile device;• Advertising & branding.
For a better communication:• Shopping Guide;• Place Location;• Discount Pending;• Sales Information;• eDMs (opt-in/down/out);
Feb. 2014 – Mar. 2015
Preparation
Pre-Launch Launc
h
Post-Launch
July 2015
Nov. 2015Mar. 2015 – June 2015
Timeline
PREPARATION
Acquisition of AutoNavi
Cooperation with Yin Tai Centre
Technology development
In-mall WiFi installation
2014. 1Q 2014. 2Q 2014. 3Q 2014. 4Q 2015.1Q 2015. 2Q 2015. 3Q 2015. 4Q
February, 2014March, 2014
From Feb. 2014
Finish in Mar. 2015
Technology improvementFrom May, 2015
PRE-LAUNCH2015.2 2015.3 2015.4 2015.5 2015.6
SM
PR
RS
Purpose: 1.get consumer familiar with the app;2.teach them to use it.
LAUNCH
2015.6 2015.7 2015.8 2015.9 2015.10
SM
PR
RS
Purpose: 1.Promote the app;2.Attract and increase users;3.create buzz.
POST-LAUNCH
2015.10 2015.11 2015.12 and after
SM
PR
RS
Purpose: 1.Create halo effect;2.Attract elderly users.
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Outlook
Web 2.0Web 2.0 Web 3.0Web 3.0 O2O Integration
O2O Integration
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Handy
Convenient
Beyond imagination
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Future Trend: Integrated Service
Alibaba and Tencent as internet empires
Individual and smaller internet suppliers to be unique enough or grow into invincible entities
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O2O Shopping Experience LBS function Seller:
more business;opportunities(Online);more exposure to customer (Offline);better understanding of customers' shopping route (Shopping malls).
Buyer:more holistic information of goods;enhancing shopping experience.
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Better Data Integration.
Drive online deals into offline retail shops and generate offline shopping behaviors. (For marketers)
More enthusiasm to buy. (For customers)
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The Rising of Indoor Map
A more precise and specific location based system in a store.
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More detailed information of packages;
Better privacy protection.
Logistic Tracking System
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