Developing Your Personal & Professional Brand

Farhan Manjiyani | Professional Development & Training LeadPrincipal Director | Complex Adaptive Strategy Team | LEI

What Makes a Successful Brand?-Why are these brands recognizable?

-What are people looking for in a product?

What is the Brand of Admissions?

Brand of Admissions

Brand of Companies

-What is the brand of Admissions?

-What are companies looking for in people?

The Admissions BrandProblem Solvers

• What do you do when you don’t know the answer to a question?

Failing Gracefully

• What happens when you say an incorrect fact on a tour and someone calls you out?

Personable People

• What is the purpose of saying “Welcome to UT!”?

Brand Exercise-Blow up a balloon, tie the knot, and write your most marketable characteristic/trait on the balloon

-Let’s see how your “brand” holds up

Networking With the Admissions Brand

Admissions Ambassador

Professional

Personal

Passionate

• Present UT to prospective students through campus tours

• Lead walking tours of the university campus daily while assisting prospective student groups of approximately 50 gain an in-depth understanding of university lifestyle, culture and history

Elevator PitchYou are running late to a job interview and you run into the building and get in the elevator. Turns out you are next to the CEO of the company. You have about 30 seconds before he gets out. What do you say?

Elevator Pitch

Introduction for Tour

Key Points + NetworkA

dmis

sion

s A

mba

ssad

or

Professional

Passionate

Personable

The Modern Job Search• Make It Interesting • Use tools available (Advanced Search, Groups,

Following companies, etc.)• Review and Repeat• Driver’s Exercise

Recap

Your Brand

Networking

Modern Job Search

Brand of Admissions

Feedback

Questions?

Breakout Sessions• Law School – Wayne Penebaker

• Engineering – Jerry Diaz

• Marketing – Bailey Mintz

• Med School – Jareaux Levingston

• Business – Kyle Campbell

• Education – Emily Reding

• Advertising/Entertainment – Kian Gass