dt branding workshop

12
DESIGN THINKING MONTREAL BRANDING WORKSHOP

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D E S I G N T H I N K I N G

M O N T R E A L

B R A N D I N G W O R K S H O P

W H O C A N

B E N E F I T

F R O M

D T M T L ’ S

P R O G R A M ?

W O R L D I S

I N C R E A S I N G L Y

C O M P L E X

• Technology is growing

exponentially (Moore’s

law)

• Inter-disciplinary fields

emerge

• Knowledge is

hyper-specialized

A N E W

L E A D E R S H I P

M O D E L I S

N E E D E D

• Existing paradigms are not

efficient in solving problems

in this complex reality

• There is a need for leaders

with new co-creation and

complex problem-solving

skills

• This new leadership model

would include practicing

empathy and embracing

ambiguity.

O U R P R O G R A M

Complex

Problem-Solving

Co-Creative

Leadership

Storytelling for

Knowledge

Sharing

F O S T E R A N E W B R E E D O F C R E A T I V E L E A D E R S

Our Vision

Design Thinking Tools

Transformational Leadership & Experiential Learning tools

Storytelling & Social Media Branding tools

F O S T E R A N E W B R E E D O F C R E A T I V E L E A D E R S

Our Vision

Design Thinking Tools

Transformational Leadership & Experiential Learning tools

Storytelling & Social Media Branding tools

D I S C O V E R I N G O U R B I G

I D E A L

W H A T A R E W E E X P L O R I N G T O D A Y ?

C O N S I D E R A T I O N

S

• We design with the future in mind; fit and long-term vision are

determining factors for all decisions.

• Constraints are helpful; choices are opportunities.

• DT Montreal as a Brand Name may be improved…

• Makes people think ONLY of DT

• Our program includes complementary dimensions to DT

• Experts are at the core of our program development; they

have the know-how and field experience

• Our position is not the end-all-be-all

• Our program is a holistic approach to developing creative

thinkers and leaders

• We recognize and honour others who are doing great

things to develop and promote Design Thinking and

Leadership

• No Politically Correct answers today

• Have strong values, gut feelings & convictions

• Critical thinking and divergent opinions will help our

collective thinking progress

• Listen with curiosity, ask questions

Tell me the story…

Who comes to DT Mtl?

N E X T S T E P S

W H A T H A P P E N S W I T H A L L T H E I D E A S W E J U S T S H A R E D ?

T H E R O A D - M A P

B R A N D I N G

W O R K S H O P

1

2

3

Outcomes

P I T C H P A R T N E R S C U R R I C U L U MR E C R U I T M E N

T

Storytelling

workshop with

participants (DT

Method* October 5th 2016

Creative Brief

with Monia Poncik

Website Update with

Matteo

Branding :

A Story that

Resonates

Curriculum (Preliminary)

(a) DT

(b) Leadership

Pitch clinic with D3 or

meeting in person

with Alain Valiquette

Toastmasters

presentation for

feedback

* October 18th 2016

Pitch Evaluation by

entrepreneurs at

Silicon Valley Rotary

e-Club

Presentation to

hospital & bank

* October 4th 2016

with bank

Giver Culture

Workshop

(Reb Rebel material)

Leadership as

Catalyst & Leadership

preliminary program

review workshop

(Simon Pek)

DT Workshop

facilitation coaching

by President of

Silicon Valley Rotary

e-Club

Pitch briefing with

Chris Cochrane

* October 3rd 2016

Meeting with

Christophe Billebaud

for Bank & Hospital

DT Experience

Visiting the Hospital

Meeting to define

business strategy

with Sebastian Caron

, Didier Jean-

Francois, and Andree

Longpre

* October 27th 2016

Recruitment strategy

Sharing the Story:

Meeting with

eCommerce community

leader Ambroise Debret* September 28th 2016

* October 7th 2016

* December 7th 2016?

4

Recruitment starts

(to be defined)