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PROJECT ambiente cucina EUROCUCINA 2010 SPECIAL NEW IDEAS AND TRENDS, KITCHENS, APPLIANCES, INNOVATIVE MATERIALS INSIDE WITH PROGETTO 50 TONCELLI DEVELOPS A QUALITY PRODUCT THAT BLENDS ARTISTIC CRAFTSMANSHIP WITH RENAISSANCE WORKMANSHIP I issue 08 May June 2010 Italian Life Style

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Page 1: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

PROJECTambientecucina

EUROCUCINA2010 SPECIALNEW IDEAS AND TRENDS, KITCHENS, APPLIANCES, INNOVATIVE MATERIALS

INSIDEWITH PROGETTO 50 TONCELLI DEVELOPS A QUALITY PRODUCT THAT BLENDS ARTISTICCRAFTSMANSHIP WITH RENAISSANCE WORKMANSHIP

I

issue 08 May June 2010 Italian Life Style

Page 3: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

A SPECIAL ISSUE FOR

EUROCUCINA2010

PROJECTambientecucina

EUROCUCINA2010 SPECIALNEW IDEAS AND TRENDS,KITCHENS, APPLIANCES,INNOVATIVE MATERIALS AND VIDEO INTERVIEWSWITH THE PEOPLE THAT MATTER

INSIDEWITH PROGETTO 50 TONCELLI DEVELOPS A QUALITY PRODUCT THAT BLENDS ARTISTICCRAFTSMANSHIP WITH RENAISSANCE WORKMANSHIP

I

issue 08 May June 2010 Italian Life Style

Il Sole 24 Ore Business Media Srl

Cover Progetto 50 by Toncelli

ambiente cucina project is an

ambientecucina publication

Editor Antonio Greco

Editor-in-Chief Raffaella [email protected]

Editorial Office Carla Cavaliere, senior [email protected]

ContributorsFabrizio Gomarasca, co-ordinationAntonella De Alessandra, Paola Leone,David Lowry, tranlations

Assistant Editor Anna [email protected]

Graphic design and layoutFabio Berrettini, Cristina Menotti

Subscription DepartmentT. 02 39646420 F 02 [email protected]

SubscriptionsAmbiente Cucina + Ambiente Cucinae-magazine: euro 22,00To receive the free on-line version please supplyyour e-mail address in the space ‘causale’.For multiple orders contact the subscriptionsdepartment. Payments can be made by post officeorder using the ‘c/c’ (account) number 28308203payable to Il Sole 24 Ore Business Media S.r.l.

Chief Sales Executive Riccardo Arlati

Adv. Sales [email protected]

Chairman Eraldo Minella

Managing Director Antonio Greco

Editorial Director Mattia Losi

Division General Manager Fabio Franzoni

©2010 Il Sole 24 Ore Business Media Srl.All copyrights, including use on the Internet,other than for personal or study purposes, are reserved.For any use other than individual use, writtenauthorisation from Il Sole 24 Ore Business Media Srl is required. Registered at the Milan Court with Number169/77 R.O.C. Number 6357 dated 10.12.2001.“The person responsible for handling personalinformation existing in databases for editorial use is the Editor. Involved people can contact him through the assistant editor’s office (fax 02 3984 4800) to claim their rights according to Art. 7 of Legislative Decree Number 196/03”.

Management, Editorial Office and AdministrationVia G. Patecchio, 2 - 20141 - MilanT + 39 02 39646.1 (s.p.) F + 39 02 39844800

As the homepage clearly shows, this issue of Ambiente Cucina Project

appears in a completely different format.

This editorial choice was made deliberately to present the trends

that emerged from this year’s April edition of Eurocucina, the sector’s

most important trade fair, held every two years in Milan.

And even at a time of international recession, the latest Eurocucina,

together with its counterpart FTK, devoted to electrical appliances,

did not disappoint. Anyone who was expecting a low-key edition,

short on new ideas with exhibitors feeling the strain was proved wrong.

Instead we found ideas, inventions and solutions which did perhaps

reflect the challenging economic times but which also displayed

the creativity for which Italy’s kitchen business is so well known

and pointed the way forward with thoughts on sizes, materials

and more lightweight designs, and above all on systemic

product design to create ever different kitchens.

Herein lies the strength and acknowledged leadership of Italian

kitchen furnishings, which even went even further, surpassing

themselves with products that combine the best craft methods

with industrial manufacturing processes.

And appliances, the real technological heart of the kitchen,

have been moving forward in leaps and bounds: developments

here are aimed among other things at improving consumption

efficiency. But we also saw unconventional shapes and sizes,

surface treatment technologies, ergonomic solutions,

all contributing to the production of kitchen designs that are

anything but banal and increasingly elaborate.

Page 4: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

2 | ambientecucinaproject | May June 2010 | issue 8

à www.neff.it

COMPACT S66M63N1EU / S65M63N0EU

Functions 6 programmes, 5 temperatures

Noise level db (re1pW) 45

Place settings 8 / 6

Eco 50 programme consumption8.5 litres, 0.74 kWh, 170 minutes / 7 litres,0.63 kWh, 160 minutes

Energy efficiency rating AAA

Appliance size (hxlxd)59.5 x 59.5 x 50 cm / 45.4 x 59.5 x 50 cm

ENERGIC SPEED WATER S51T69X2EU

Functions 6 programmes, 5 temperatures

Noise level db (re1pW) 42

Place settings 14

Eco 50 programme consumption10 litres, 0.97kWh, 125 minutes

Energy efficiency rating A -10%(A -20% with the EnergySave option)

Appliance size (hxlxd)81.5 x 59.8 x 55 cm

Built-in size (hxlxd)81.5 / 87.5 x 60 x 55.0 cm

It has a capacity of 14 place settings thanks to the deeper VarioFlexPlus®

baskets and a third container: the special V-shaped Neff MaxiSpace basket.

The Compact S66M63N1EUdishwasher installed next to the B46W74N0 oven.

Functional and ergonomic efficiency,a triple class A rating, hi-tech design and low energy consumption are amongthe main features of Neff ’s new Compactrange of dishwashers. But perhaps what makes them stand out most from the rest is their reduced size (the name says it all), which allows themto be installed ergonomically at eye level,inside tall units, above the oven or in side-by-side combinations with an oven or, say, a coffee maker as well as course in the familiar position under the worktop.The Compact rangeconsists of two appliances measuring 45 and 60 cm in height that offer the best in Neff technology and takebetween 6 and 8 place settings.More traditional in size but highlyinnovative in function is the EnergicSpeed Water dishwasher, which offersexcellent wash performance with minimalconsumption. Rated A-10% on energyefficiency, the Energic Speed Waterdishwasher uses one tenth less electricitythan standard class A-rated appliances(or 20% less with the EnergySaveoption), surpassing the standard levels of triple class A rated equipment.On top of that, the Energic Speed Waterwash system uses over 40% less wateron its new 7-litre dishwashers,and with the Zeolite® drying function (using a micro-porous mineral to absorbhumidity and turn it into dry heat)crockery gets drier quicker and, again,uses up less energy.

NEFF’S COMPACT RANGE IS DESIGNED WITH ERGONOMIC EFFICIENCY AND UNCONVENTIONALINSTALLATION OPPORTUNITIESIN MIND.THE ENERGIC SPEED WATER RANGEREDUCES CONSUMPTION

A DISHWASHERFOR THE CONTEMPORARY KITCHEN

ADVERTORIAL FEATURE

Page 5: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

The new kitchencoordinates

TREND MORE DOWN TO EARTH AND CLOSER TO REALMARKET NEEDS, KITCHENS HAVE DEMONSTRATED A VITALITY THAT HAS MANAGED TO WITHSTAND ECONOMICRECESSION. THE EUROCUCINA SHOW IN MILAN REVEALEDTHE NEW TRENDS IN LIFESTYLE AND EVERYDAY LIVING,PROMINENT AMONG WHICH ARE SOLUTIONS THAT “SIMPLIFY” AND EXCITING DEVELOPMENTS IN MATERIALS

SEENATEU

RO

CUCINA

by Raffaella Razzano

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Aprile, Boffiissue 8 | May June 2010 | ambientecucinaproject | 3

Page 6: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

trend

“The kitchen is architecture that creates space”. This is the concept on whichsuperstar architect Hadi Teherani - born in Iran and working in Germany -based his first kitchen design for Poggenpohl. It is an approachshared by many designers who havecome up with solutions capable of creating and organising the architecture of the room in a flexible way, going way beyondthe concept of the kitchen as a mereutility space. And in a space that is designed to be really lived in andshared with others, space itself is expanding further, with newfunctional storage areas, the rationalisation of tall units and under-counter space and newuses for the upstand behind theworktop, whose capacity is increasingthanks to new base unit depths,along with a whole range of other made-to-measurearchitectural elements.

The architecture of SPACE

DADA

Rodolfo Dordoni reinterprets the homeworkspace with Set, a kitchen that createsinteraction between its various elementsand presents a sophisticated combinationof colours and materials. The hood unit is a self-supporting steel panel that combines the fume extraction functionwith electrical wiring and lighting, giving it the look of a kind of “support totem”,which can be positioned anywhere,providing a system around which the work island or pier unit is organised.

à www.dadaweb.it

SPACE&DESIGN

4 | ambientecucinaproject | May June 2010 | issue 8

Page 7: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

T

POGGENPOHL

The +Artesio programme is a blend of architecture and design that wasdeveloped in collaboration with one of thiscentury’s most accomplished architects:Hadi Teherani. The architectural feel isinstantly perceived in the way the space is divided up, in the symmetry of the linesand in the consistency of the volumetricjuxtaposition which emphasises thehorizontality of composition, rather than inthe actual design details. This is a work ofgreat quality, a furnishing system for thewhole living area constructed from a basic13-cm module created using classymaterials like treated, stitched leather.

à www.poggenpohl.com

ELMAR

Ludovica + Roberto Palomba are the designers of the Radical system, on which imposing storage volumes are expressed through high-qualitymaterials and surfaces, all made usingenvironmentally correct processes, in linewith the company’s green philosophy. The two main innovations on thiscollection typify Radical’s style: heat-treated ashwood and coloured sheet metal made of 100%-recyclablealuminium. The functions are transformedinto large-scale proportions, whichcombine dark wood with the bright yellow of the hood and finishing panels.

à www.elmarcucine.com

SEENATEU

ROCUCINA

issue 8 | May June 2010 | ambientecucinaproject | 5

Page 8: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

ARCLINEA

Spatia, the new kitchen from AntonioCitterio, fully interprets the concept of the multi-location kitchen, concealingthe work functions in cabinetry that blendsbeautifully into the living area and opensup to reveal unexpected spaces. Pocket is a dual system with a Nordic oak finish and built-in handle. Inside, it houses the cooking and washingpoints, a dishwasher and a bio-refusecompacter. At the sides there are fourclosed-off walk-in systems, which whenneeded open up to reveal storage areas, a laundry and a broom cupboard.

à www.arclinea.it

SPACE&FUNCTION

VALCUCINE

Organisation of space with the principles of ergonomic efficiency in mind has always guidedGabriele Centazzo in hiswork for Valcucine. Now he has come up with a new organised wall thatmeasures 35 cm by a totaldepth of 95 cm. The wall is extremelyflexible and designed to contain (and concealwhen necessary) all the kitchen equipment:draining board, weighingscales and small electricalappliances, pull-outcooking units, bottle rack,electrical sockets, a computer screen, rollholder, taps, works, ladlerack and even the hood.

à www.valcucine.it

trend

6 | ambientecucinaproject | May June 2010 | issue 8

Page 9: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

ELAM

Geometric and criss-cross in design, Danilo Radice’s open Repeat element creates vertical and horizontal openstorage areas that break up and lighten the uniformity of the traditional organised wall with large and smallcompartments alternating with fronted units and drawers. Many different combinations are possible, for inclusion on interior design schemes in the kitchen, bathroom, living-room or today’s open-plan interiors, thanks to its use of a variety of wood finishes and coloured lacquerwork. In the photograph the Repeat system enhances the Soya kitchen, which is embellished with the Mist Rainbow marble top, made exclusively by Antolini for Elam.

à www.tisettanta.com

OPEN-PLAN STORAGE

SCIC

Lacquered glass in over 200 colours and the absence of handles are the mainstylistic features of the Conchigliacollection which can easily be personalisedand given variety by the use of closed and storage units, work areas and open shelving, with wall units based on a 120x34-cm module. It comes with a glossy or acid-etched finish in thecompletely smooth Flat version and in theGem version with shiny diamond-finishedsurround. The new pull-out systems on the 212cm-high tall units ensuremaximum use of the storage space. The doors and drawers can be opened by push-pull systems or traditionalgrooved fingergrips under the top.

à www.scic.it

T

SEENATEU

ROCUCINA

issue 8 | May June 2010 | ambientecucinaproject | 7

Page 10: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

architecturaltrends

Boffi’s vision

A NEW MANUFACTURING DIVISION, ATTENTION TO FUNCTIONAL DETAILS, AN ADVANCED DISPLAY CONCEPT, STRATEGIC ALLIANCES WITH PARTNER FIRMS: BOFFI, AS CEO ROBERTO GAVAZZI EXPLAINS, RESPONDS IN A VERY CONCRETE WAY AND INVESTING HEAVILY TO SATISFY THE REQUIREMENTS OF DESIGNERS. IT OFFERS NEW ARCHITECTURAL TRENDS NOT JUST IN KITCHENS, BUT NOW ALSO WITH A NEW WARDROBE PROGRAMME

We can really say that during Milan Design Week, much of the interestin what has now been dubbed Brera Design District gravitates to one address in particular: the Boffi showroom in Via Solferino. And this year in particular there were a lot of new, important designideas for kitchens, bathrooms and, for the very first time, wardrobeswith the Solferino programme. The new kitchen ideas start with Boffi’s latest model, Aprile, but innovations have been designed for application to all the collections. “An increasingly sophisticated, all-encompassing approach, to establish a sense of continuity and interaction between the different models, and to imagineinnovation and new products as the connection between forms, styles and designs that come from different periods and approaches”.Prominent among the solutions to assemble creatively are the ultra-slimline workops (they are just 8 mm thick), sinks and stovetop pan stands, made exclusively by Foster, the insides of the black-painted solid ash drawers, the down-draught hood builtinto the top with electronic up-down mechanism, and the elementsbetween the base and wall units on the I Domestici series.

SOLFERINO HOME

“With the launch of the Solferinowardrobe range, designed by Piero Lissoni and Decoma design,”says Boffi’s CEO Roberto Gavazzi,we close the circle of complex home systems”. A programme which,though originally designed for the bedroom, will work just as well in other rooms in the home.And on the wider home designtheme, Boffi returns with“l’appartamento”, the new displayspace in Via Solferino 11 that adjoinsthe showroom and which wasinaugurated during the FurnitureShow. Visitors are greeted by a fullydesigned home environmentcomplete with living room,bedroom, kitchen and bathrooms.“The apartment, which draws on the success of BY in New York,was created to respond to the needto exhibit products which are lessand less series production items,and increasingly to do with thechanges that have influenced the waywe choose the interior design, objectsand furnishing solutions for our livingspaces”. And Boffi has also struck up a strategic alliance with Fantini for its shared About Water project,also presented in Via Solferino,in a highly atmospheric context and with an artistic installationlocation designed by Piero Lissoni.

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à www.boffi.it

Page 11: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

APRILE“The new Aprile kitchen presents a series of functional solutions that have been designed also to be incorporated into the othermodels,” explains Roberto Gavazzi,presenting Boffi’s latest kitchen,which features a handle that fitsflush into the thickness of the sideor top edge of the door panel.The fronts can be finished in all Boffi’s standard styles:M+ or Silcover lacquerwork,veneered wood, heat-treatedacacia, polyester and Corian.The worktops are available in thenew ultra-slimline 8mm thickness.

I DOMESTICI. USING THE SPACEUNDER THE WALL UNITSThe storage elements fittedunderneath the wall units can beopen-fronted or fitted with slidingdoors and built-in lighting.The sliding hideaway aluminiumtracks with self-lubricating sled-style micro-runner ensureperfect opening. The illuminated bar in extruded aluminium has 12V-powered LEDs that produce 20 W a metre.The “I Domestici” series can bedesigned in various heights and widths.

WORKTOPSIn thicknesses of anything from 8 to 60 mm, the worktops can bemade of stainless steel, serenastone, carrara marble or absoluteblack granite. With Foster Boffi hasdeveloped a new series of stovetops,featuring continuous pan stands,made-to-measure control knobs and extra-deep sinks fitted withmovable accessories (tray, rack,chopping board). The hobs can have2, 4, 5 or 6 gas rings arranged in the traditional manner or in line.All the new hobs, which are certifiedas meeting EU safety standards,were designed in collaboration with Piero Lissoni and Foster.

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ADVERTORIAL FEATURE

issue 8 | May June 2010 | ambientecucinaproject | 9

Page 12: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

trend

MESON’S

The stand created for Meson’s by ElisaOssino had great personality and formallightness. Among the kitchens on displaythere was the Colors version, whose strikingly two-tone open units(alternating red and yellow) combinewith all-white wall and floor units.Hooked onto the long wall-mounted ceramic top are openstorage elements colourfully lacqueredon the inside, while the other frontedstorage units are white. The horizontally-organised open wallunits use the same colour scheme.

à www.mesons.it

The rethink necessitated by the economic downturn has led to a real turnaround in research and development, which is now beingrequired to offer more accessiblesolutions. The most significant newideas are the ones that continue to offer value but in simpler designsthat are planned, personalised,bought, assembled and used in a more straightforward way.This might look like a simplificationbut in fact it has required a lot of timeand effort on the part of firms, some of whom have completelyoverhauled their manufacturingprocess, paring things down to essentials and yet offering moreservice and quality.

The complex EASY dimension

ERNESTOMEDA

Carré is a design that brings together some of the features mostfrequently requested by those investing in a new kitchen: no-nonsensedesign, opportunities for personalisation, flexibility of layout, respect for industrial processes and striking distinguishing features, even onsmaller compositions. “Carré features a rhythmical interplay of squares on the handle,” explains its designer, Marc Sadler. “A key element that is easy to personalise, thanks to which colour combinations become a major feature of the design”. There is a choice of 46 matt colours and the same number of gloss ones. The patented Layer worktop is composedof three different sheets and can be produced in six different materials.

à www.ernestomeda.it

FREEDOM, LIGHTNESS, PERSONALISATION

10 | ambientecucinaproject | May June 2010 | issue 8

Page 13: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

SALVARANI

Matteo Thun, in collaboration with Antonio Rodriguez has come up with the monobloc Kitchenette for Salvarani, during the “Let’s celebrate 70 also featuringKitchenette” event at the showroom in Via Larga, in Milan. A compact, lightweight kitchen with wall-hung base units, designed for the contract market, especially “6-star” hotels and executive offices.

à www.salvaranicucine.it

PLUG AND PLAYVENETA CUCINE

Innovative in design and very affordable into the bargain, Elisa and Stefano Giovannoni’s Liquida kitchen is available in the Light, Condense and Free compositions, three compact models with a strong personality, intended to provide a sensible and inexpensive kitchen solution. In the Light version the cooking area is wall hung, over it is the hood with white sides, rounded corners and built-in light. Softened contours are also to be found on the wall units, whose slimline fronts slide into the unit when open. The innovative character of Liquida is further accentuated in the Free version, in which the hood and refrigerator are integrated.

à www.venetacucine.it

T

SEENATEU

ROCUCINA

issue 8 | May June 2010 | ambientecucinaproject | 11

Page 14: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

trend

Now that we are well and truly in the post-minimalist age, designs are bringing a sense of warmth to the home environment, without goingwild on what are ultimately redundantextras. And yet purism and the simplecontemporary elegance it creates has not been completely lost, but contours are getting softer and sometimes seem to makereference to nautical themes: the bowof a ship, the waves on the ocean, the dunes on the shore. Designs withsoftly flowing curves alternate withmore romantic, indeed vintage-stylekitchens that present, for example, a new take on the fielded panel front.A dual response producing completelydifferent but equally reassuring results.

The reassuring returnof SOFTDESIGN

SNAIDERO

Designed by Paolo Pininfarina, Ola20 returns to the theme of the rounded contour as a distinguishing feature but gives it a new interpretation by creatingmore refined proportions. Soft curves are to be found on all the end-pieces and on prominentfeatures like the hood, the islandblock and the pier unit. The hood can be moulded with a fibre-glassand polyurethane sandwich panelthat makes it sturdy but lightweight,while the island version featuresshiny lacquered sheet steel with a beam of fluorescent light. At Milan, the island and pier,produced in solid surface andsuperwhite quartz respectively, were given a quite unique touch of class by the introduction of a hand-crafted sculptural leg.

à www.snaidero.it

GED

Awarded the Chicago AthenaeumMuseum of Architecture and Design’s 2009 Good DesignAward (design Roberto Pezzetta),Argento Vivo appeared at Eurocucina in new colours and finishes, alternating rear-painted acid-etched glasswith more traditional woodsurfaces. Curving surfaces and the rounded end-sections on the island remain a strikingfeature with a refrigerator at the centre that can be used as a fruit stand or salad bowl.

à www.gedcucine.it

WAVE EFFECT

12 | ambientecucinaproject | May June 2010 | issue 8

Page 15: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

SALVARANI à www.salvaranicucine.it

Shunning the more extreme manifestations of minimalism in an effort to bring a touch of warmth to Salvarani’s trademarkclean-cut designs, Sergio Castiglia presents Sunday, featuring framed fronts that are highly restrained in their design, and set matt coloured lacquerwork against a beautifully reassuring white and stone for the worktop. “Sunday is a classic kitchen in the widest sense of the term, a place given over to conviviality and the hub of family life,”says Sergio Castiglia. “The kitchen as the setting for Sunday lunch, that weekly event we all have such fond memories of. There was no attempt to take the easy option of creating a mannered, affected style, but rather to explore materials the proportion of the frames, with the striking presence of the handles (integrated though they are) and the use of the glass-fronted cabinet that stores but also exhibits the everyday items they contain”.

ASTER

Avenue is a kitchen with a classy elegance that conjures up the modern, romantic atmosphere of the big city, its avenues full of history and present-day vibrancy. Likewise this new model brings together past and present with its vaguely retro feel, the cabinet fronts embellished with a slimline surround and finished off with art nouveau-style metal handles, while the tall units have cornices, pilaster strips and carved feet. The Carrara marble top is combined with matt lacquered fronts, giving the kitchen an attractive stylistic unity.

à www.astercucine.it

ROMANTIC

T

SEENATEU

ROCUCINA

issue 8 | May June 2010 | ambientecucinaproject | 13

Page 16: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

14 | ambientecucinaproject | May June 2010 | issue 8

FEBAL KITCHENSINTERACTING WITH LIVING AREAS

To interpret more precisely the “easy” lifestyle

from which Marina Chic takes its inspiration,

the new collection includes two elements that make

it more functionally efficient and better able

to interact with the living area. The first is a new

fixed table and divider panel solution that creates

more fluid spaces in line with new home living

requirements. The second is the new and very

spacious Evoluzione cabinet unit that can measure

as much as 180 cm across and is designed

to contain all the electrical appliances, including

the washing machine, saving a good deal of space

in the kitchen. Significant from a functional

and aesthetic point of view are the handles which

introduce a novel feature: the first emphasises the

horizontal movement and is a wavy bridge-type

version in polished chrome, the second is fully

built-in and as such hidden away from view.

With its more metropolitan feel, Less Chic designs

a kitchen space that can open onto the living area,

thanks to functional solutions which can adapt

to changing needs. Particularly interesting here

FROM PAST TO FUTURE

The new products from Febal and its presence at Eurocucina bring confirmation of the vitality of a brand that has gone down in Italian kitchen design history: “Our aim is to offer new versions of our best-selling models,” explains the company’s CEO EmanuelColombini, the representative of the family which took over the brand a few months ago.“At the same time we want to highlight the Colombini philosophy, focusing on newsuccessful market ideas and aiming to anticipate future market trends”. Founded in 1959 in Pesaro, one of Italy’s main furniture-making centres, Febal Cucine is recognised as a high-quality brand around the world. Its beautifully designed modular kitchens are made using only the very best materials and offer much in terms of functionalefficiency and technology, satisfying the practical and formal demands of today’s newlifestyles. In 2009 the brand was taken over by Gruppo Colombini of San Marino.

Marina Chic presents a snack bar with partition

Page 17: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

issue 8 | May June 2010 | ambientecucinaproject | 15

AT EUROCUCINA, FEBAL PRESENTED ITS NEW LESS CHIC AND MARINA CHICPRODUCTS, INSPIRED BY TWO OF THE FIRM’S BEST-SELLING KITCHENS.THIS MAJOR RESTYLING OPERATION IS BY ALFREDO ZENGIARO, THE DESIGNER BEHIND MUCH OF THERECENT SUCCESS OF THE BRAND.

is the Family dining table, which pulls out to a length

of 210 cm and can comfortably seat eight people.

An interplay of solids and voids is provided by the

cabinets housing the appliances and the open

elements created on the pier unit, which can also

be used as a bookcase. The cabinet fronts are

trimmed on all four sides with the handle appearing

almost as a part of the surround, with a new

aluminium profile that is tilted to make it easier

to grip. New handles have also been introduced

on Less Chic to expand the range of solutions

available, and these include a maxi bridge-style

handle that measures no less than 120 cm in height

on the tall units. The range of tops makes much use

of laminate, with three different thicknesses (20, 40

and 60 mm) and new surface finishes which, as well

as the white quarry-hewn effect, now also include

a porphyry effect. As well as laminate, though,

Marina Chic and Less Chic both also offer new

types of wood: grey rosewood and Marbella cherry,

together with an extensive range of matt and gloss

colours, including pumpkin yellow and apple green.

ADVERTORIAL FEATURE

The Less Chicdining table pullsout from the floorunits to a length of 210 cm andcan comfortablyseat eight people.

Perfect forkitchens thatadjoin the livingarea, Less Chicfeatures openstorage units in the work area.

à www.febal.com

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trend

Fabric, cement, fibreglass, ceramicand leather are just some of the mostinnovative materials being used in thekitchen as technology creates newfrontiers and finds uses for them thatmake them ideal for a room that isincreasingly “lived in”. There are somequite daring ideas out there that marka return to a renewed prominence of those two big “ancient” materials,stone and wood, both expressing a new vitality thanks to new studiesinto the way they are worked. Stoneis looking much lighter because it isbeing cut into much thinner slabs,while the textural beauty of wood isbeing rediscovered with what appearto be rough, untreated surfaces, an effect further enhanced by the use of rugged broad laths that look freshlysawn, and by the use of heattreatment processes. There’s alsoplenty of light-coloured wood and an interesting return to the attractivewarmth of European walnut.

The style and technology of MATERIALS

DEL TONGO

Stoneware, high-quality wood and stainless steel are the three materialschosen by Francesco Del Tongo for the design of the Keramos kitchen.The composition and central island feature a combination of wood for the 28-mm fronts (solid ash with Smoked Oak colour finish) and, for the first time, Monolite Ipergrès (a stoneware product, in dark brownin the photo). This material was developed by Laboratorio Pesaro, whichused selected clays and other top-quality materials that are particularlyhard-wearing and scratch resistant. Monolite Ipergrès stoneware was also used for the open compartment at the side, the top, theexclusive sink with large round tub and splashback, the side coverings with magnetised tea-towel holders and back with magnetic knife rack.

à www.gruppodeltongo.com

ROSSANA

Vincenzo De Cotiis’ design style comesacross clearly in the new DC10 kitchen, on which elegance and technology are expressed through the use of burnished brass. The gorgeous centralblock is fashioned from this quality metalin a way that creates new volumetriceffects, as seen in the island itself and in the hood and lighting elementsattached to the ceiling, which haverounded contours. The curved edge of the top gives a compact feel to the brassisland, while stone creates beautifullyefficient working surfaces above it.

à www.rossana.it

TECH

16 | ambientecucinaproject | May June 2010 | issue 8

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EFFETI

Once again Giancarlo Vegni’s design vision and Effeti’s production capabilities come together to give rise to an exclusive new design, named Autentica - and authentic it really is. Its distinctive features include the cabinet fronts, made from a solid pine frame clad in oak, to which a smaller panel made of wood glass or leather has been attached. The continuous grooving ensures an easy grip at any point along the length and does away with the need for a handle. Thanks to its thickness, the back of the door can also be used to store things in. The design project also includes self-supporting bookcase units designed to create a partition from or point of connection with the living area, and also a variable-length table.

à www.effeti.com

WOOD

T

SEENATEU

ROCUCINA

issue 8 | May June 2010 | ambientecucinaproject | 17

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trend

CESAR

Sophisticated, cutting-edge design from G.V. Plazzogna, whose Kalea kitchen fits together like a game of interlockingvolumes of different heights, made from a series of open storage units of different sizes (thickness 12 mm), which interact with the living area, where wood panelling with slimline shelves (12 mm) and a low skirting board (8 cm)can be used. The oak cabinet door has a special “sawn-effect” finish, painted in four matt finishes or seven open-porelacquered finishes.

à www.cesar.it

WOOD

SNAIDERO

Timber, as one might expect,features prominently on E-Wood,a new kitchen design byMassimo Iosa Ghini. A rationalapproach to structure, attentionto detail and sustainability arethe key elements that inform the design, and the resultachieves a clear sense ofdomestic warmth. As well asbeing a high-quality material in its own right, the thermal oakfeatured has been given a “hand-planed” surface effect:technology at the service oftexture and visual appeal. Notealso the sculptural simplicity of the handle, which seems to bemoulded out of the cabinet front.

à www.snaidero.it

18 | ambientecucinaproject | May June 2010 | issue 8

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OKITE® IL PIANO CUCINANove straordinarie collezioni, 90 incredibili colori. Un milione di possibilità per la tua cucina.Garantito 10 Anni

www.okite.com

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Progetto 50 departsfrom the traditionalpattern of kitchendesign, thanks to the rediscovery of craft techniques,used in combinationwith highlyinnovative solutionsfor components and equipment.

20 | ambientecucinaproject | May June 2010 | issue 8

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DESIGNING OUTSIDE THE BOX

I

INSPIRED BY THE WORLD OF ARTS AND CRAFTS, PROGETTO 50 PAYS HOMAGETO THE HALF-CENTURY TONCELLI CELEBRATES THIS YEAR. A DESIGN AND A PRODUCT OF UNQUESTIONED EXCELLENCE THAT BRINGS OUT THE VERY BESTIN LOCAL AND NATIONAL CULTURE, HIGHLIGHTING THE VALUE OF EXQUISITEMATERIALS AND METICULOUS WORKMANSHIP, THE ROOTS OF WHICH CAN BETRACED BACK TO THE CRAFT WORKSHOPS OF RENAISSANCE TUSCANY.

INSIDE

by Paola Leone THE FIRM Toncelli has been in the kitchen-

making business for fifty years. At Eurocucina it

presented its new Progetto 50, a furnishing sys-

tem named after the milestone it reaches this

year. It was 1960 when Fernando Toncelli and

his brothers opened an artisanal kitchen busi-

ness in Peccioli, in the province of Pisa, an ac-

tivity that rapidly developed into an industrial

concern. Toncelli’s sales network began to ex-

tend the length and breadth of the country with

branches and warehouses in Ciampino (near

Rome), in the Sardinian capital of Cagliari, in

Naples and as far south as Calabria as well pro-

viding services to northern Italy.

In the 1970s it moved to its present plant (a

covered area of 11,000 sq.m. and 30,000 sq.m.

of outdoor space), where it began manufactur-

ing its first kitchens with continuous worktops

over the floor units and started up its “cus-

tomised” sales strategy, increasing the efficien-

cy of its sales offices. Toncelli’s first big furnish-

ing system appeared in 1983 and was called

Kaleidos, being a true kaleidoscope of materi-

als and colours comprising over 106 different

types of finish - a production project that ush-

ered in the idea of the “tailor-made” kitchen of-

fering great design flexibility. In the meantime

Fernando’s children came into the business:

Lorenzo in management and administration

and Federica as an architect.

1990 saw the creation of Credenza, a sophisti-

cated project with which Toncelli could also ap-

peal to a higher target and firmly establish the

“bespoke” kitchen design philosophy, produc-

ing kitchens that were beautifully crafted using

hi-tech components. As the 20th century drew

to a close Toncelli was one of the country’s

most widely appreciated brands and was be-

ginning to make a name for itself abroad as

well. In 2000, Lorenzo Toncelli signed an agree-

ment with the Nefs company in Seoul, enabling

the firm to establish itself as one of the most

active brands on the Far East luxury goods mar-

ket. That partnership remains one of Toncelli’s

most successful abroad. By the time it had pre-

sented the Nantìa model, at Eurocucina 2004,

and Essential two years later, Toncelli had con-

firmed itself as a leading Italian manufacturer

with an international reputation, and now cele-

brates - with this model that is part nostalgia

and part high technology - Italy’s great culture

and artisanal tradition.

THE DESIGN “Thinking outside the box” is

the advertising slogan that sums up the think-

ing behind Progetto 50, a brand-new concept for

a process that began over two years ago and in-

volved much research and development work to

rediscover specialised craft techniques, “dig-

ging into” Italy’s and especially Tuscany’s Re-

issue 8 | May June 2010 | ambientecucinaproject | 21

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22 | ambientecucinaproject | May June 2010 | issue 8

naissance past, to say nothing of all the experi-

ence it could draw on, built up in half a century

of specialisation in the industrial and craft-

based production of kitchen furniture. Progetto

50 is the brainchild of Stefano Stefanelli, head

of the brand in Italy. “In a sector in which prod-

ucts are fairly standardised and pretty indistinct

from one another, we were looking for some-

thing a bit special, a kitchen only we could

make,” he says. For the wine cellar and cocktail

cabinet, the part we particularly think of as ‘spe-

cial’, we applied state-of-the-art technology to

the typical 18th-century idea of what a piece of

furniture should be, and achieved a quite re-

markable result that defies classification”.

Through unique materials and artistic hand

crafting, we have come up with a kitchen-living

system that is imposing in its volumes, with the

large work island block balanced out by the cab-

inetry, both of them clad in new materials: hand-

stitched hide, hi-tech cement, “hand-grooved”

walnut and Colorado White marble. More famil-

iar finishes such as matt lacquerwork alternate

with the marble, cement and wood, which are

all available as the surface material for the

worktops and fronts. Hide is used exclusively for

the doors of the base and tall units and for cer-

tain details: they provide the finishing touches

on the De Dietrich appliances (available also

with wood detailing to perfectly match the wal-

nut elsewhere) and on the artistically crafted

wine cellar and cocktail cabinet. This “art furni-

ture”, crafted in the best cabinet-making tradi-

tion, is the most exclusive feature of Progetto

50: two elements (135x210 cm) that can stand

alone or be installed into the tall units.

The fronts feature exquisitely hand-crafted inlay

work with mathematical perspective patterning

but they are meticulously finished in wood and

hide on the inside too, with compartments for

every bottle, glass and utensil. To increase the

intrinsic value of these cabinetry masterpieces,

they also have secret drawers and compart-

ments revealed only to the future owner.

THE TECHNOLOGY Various technologies

were used in the creation of Progetto 50,

which draws on both industrial manufacturing

and traditional cabinet-making techniques

and the services of the very best highly

skilled craft workers, including master wood-

workers from the A. Giovagnoli Art Institute of

Anghiari for the inlaywork on the special fur-

niture units; master saddlers for the working

of the hide; furniture experts such as Attilio

Grassi for the design of the furniture with se-

insideDESIGNING OUTSIDE THE BOX

The meticulously-crafted furnishings,fitted with elementsmade of wood and cowhide, aredesigned to servevarious specificpurposes. Somespecial furnitureitems even havesecret drawers and compartments,a typical feature of Renaissancecabinet making.

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issue 8 | May June 2010 | ambientecucinaproject | 23

I

à www.toncelli.it

cret compartments; and the Il Cantiere com-

pany for the front panels and tops in cement.

So the fronts of the special furniture were

made manually using both innovative and tra-

ditional techniques: “Inlaying to produce a

mosaic-like pattern with a mathematical per-

spective involves the insertion of some 2,700

wooden elements that are different on each

panel,” explains Lorenzo Toncelli, “it is quite a

unique piece of workmanship that comes

down to us from 14th-century Florence and

which it has been possible to reproduce

thanks to the efforts of the students in the

Anghiari school, the only ones in Italy in a po-

sition to reproduce historically accurate craft

items. Hand-crafting also features on the

leatherwork: top stitched fronts, covered han-

dles and other special stitch finishings are

fashioned by master saddle makers working

on “reconstituted” hide, a waterproof and

particularly touch material made from 90%

ground natural hide and 10% natural binders,

coloured using natural pigments”. Philologist

Attilio Grassi’s specialities, meanwhile, are

furniture’s secrets: special concealed mecha-

nisms that reveal hidden compartments,

shelves, drawers and other storage spaces,

known only to the owner of the piece. Cement

is a whole other field, made using an ad-

vanced industrial technique for the fronts and

tops of Progetto 50, supplied by Toncelli’s

partner company, Il Cantiere of Pordenone.

This particular cement is a special compound

that takes the form of a “mousse” recently re-

searched by Lafarge, the world leader in this

material. And Il Cantiere’s cement product of-

fers exceptional features, such as excellent

resistance to shocks, scratches, compression

and warping; the low porosity of the surface

also offers qualities such as a high degree of

impermeability to water and acids. Last, but

not least, it is worth mentioning the special

finish on the hand-grooved walnut, a material

Toncelli has inherited from the Tuscan tradi-

tion and introduced on its fronts and worktop

areas. The way in which it is used here brings

out all the natural beauty of this wood: the

surface, which is deliberately left rough and

untreated, adds interest and movement to the

sleek contours of the design, a blend of tradi-

tion and innovation, of design and art.

Exquisite materialslike cowhide,craft processessuch as saddle-stitching,hand sandpapering of the sawn wood and evenperspective effectscreated usingmarquetrytechniques are among theunique features of Progetto 50.

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KITCHEN GEMS

The boundaries of “bespoke” luxury have beenpushed back even further with the new collection of appliances presented by De Dietrich during Milan Design Week. Cutting-edge technology and exquisitely crafted materials - wood, leather and steel - have given rise to unique white goodsthat beautifully match the kitchen decor. And while appliances are appearing with theseunexpected high-quality finishes, technology,guaranteed by a century of experience and by being part of a leading group like Fagor Brandt, amazes with its new ergonomic and functional solutions, starting with the newDVH1084J dishwasher, whose internal compartmentis designed to take up to 14 place settings.

MORE SPACE IN THE SAME SPACEThe DVH1084J dishwasher features a completelymodular structure on the last of its three baskets, so the washing compartment can be organised in the most appropriate way to suit personalrequirements: it can be used in its entirety or arranged so that only one third or two thirds of its capacity are used to better load and wash, for example, tall-stemmed glasses. The otherbaskets are also very manageable and flexible:

they are structured to easily accommodate morecumbersome receptacles lower down, with everydaycrockery items above. To better protect and cleancutlery, De Dietrich’s DVH1084J appliance features a brand new section that allows knives to be placedinside and taken out without needing to be held by the blade. And thanks to the new Double Jetmechanism, right at the top of the compartment,the quality of the entire wash process achieves what is an unparalleled degree of excellence for the white goods market.

The DRN1027I combined refrigeratoroffers 15% more storage space than standard built-in fridges measuring 54 cm across: the width on this model is a remarkable 60 cm. To satisfy all cold storage requirements (and as an additional new feature), De Dietrich also presents a Total Nofrost version, as well as the traditional Static type. And the appliance,which is easy to install thanks to a self-regulationsystem, is rated A+ on energy efficiency. The DRN1027I refrigerator, finally, has at last done away with the unsightly ventilation grille in the plinth section. This product has steel doors and handles.

ADVERTORIAL FEATURE

24 | ambientecucinaproject | maggio giugno 2010 | n. 8

WITH THE NEW IDEAS PRESENTED AT MILAN, THE DE DIETRICH BRANDDEMONSTRATES UNEQUIVOCALLY ITS VOCATION FOR PERSONALISED LUXURY

1 2

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PERSONALISED COOKINGThe new Combi Steamer DOS1045X oven takesup less space than usual: it is just 45 cm tall butachieves results of a professional standard. The water contained in the special tank feeds two different combined steam cooking systems. In ‘Expert’ mode the cooking settings areestablished simply by selecting one of the threecombined steam functions. With Culinary Guide,anyone can prepare perfect meals choosing the required dish from the 17 recipes on offer (which cover everything from roasting game to bakingbread). Equipped also with the innovative pyroliticcleaning method and Touch Control water tankopening, De Dietrich’s new Combi Steamer exploitsthe power of steam to ensure that food remainsmouth-wateringly tender on the inside but deliciouslycrispy golden on the outside.

The final gem in the collection is the Matricsinduction stovetop, which ensures maximumfreedom of expression by offering a cooking area that is as large as the entire hob. 90 cm in width, it can accommodate up to fivecooking receptacles, with independent power and timer settings that show up on the large and attractive LCD ‘Touch&Play’. It can be used in two cooking modes, named‘Expert’ and ‘Hob’. The former automaticallyrecognises the cookware placed on the hob,wherever it is positioned, and maintains the settingsand timings for a particular saucepan even when it is moved from one cooking area to another. The ‘Hob’ mode, on the other hand, divides the space into three separate cooking areas, which can be used on different power settings.

A CREATIVE ALLIANCE

The tailored approach adopted by De Dietrich was stimulated by its partnership

with Toncelli, which led to the creation of a new range of appliances “dressed” in leather

and wood, cladding materials that we are seeing for the very first time in this sector.

Quality wood for handles and trims are used in combination with ultra-modern materials

on a collection that offers two 60-cm ovens, a 45-cm microwave and a 45-cm steam oven.

Meanwhile, the built-in range clad in hand-stitched hide that is specially treated to preserve

its natural beauty and prevent staining by greasy substances, comprises three 60-cm ovens,

a 45-cm microwave and a 45-cm steam oven, whereas the free-standing appliances includes

a combined refrigerator, a dishwasher and two washing machines. And even the more traditional

steel is personalised by De Dietrich by etching onto its surface a recipe by Michelin “three-star”

gourmet chef Pierre Gagnaire, with whom De Dietrich has collaborated for years.

3

1. DISHWASHER DVH1084J

Product size HxLxD (mm)

818x596x572

Built-in size HxLxD (mm)

820-890x600x550

14 place settings - 3 baskets

Class A-10%AA

2. COMBI STEAMER

OVEN DOS1045X

Built-in size HxLxD (mm)

450x560x550

2 cooking modes

Multifunction Plus

or Combined Steam

Expert mode 3 function

Culinary guide 17 recipes

3-cycle pyrolitic cleaning - Cold door

Biogrill with 4 power settings

3. MATRICS STOVETOP

Built-in size LxD (mm)

900x490

Total power

10.8 kW (3.6 kW x 3)

Power settings

15 + booster

COMBINED REFRIGERATOR

DRN1027I

Size HxLxD (mm)

2027x598x570

Total gross/net capacity

327/287litres

Total No Frost

Energy rating A+

Blackout autonomy 13 h

Freezing power 12kg/24h

à www.dedietrich.com

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WORK AREA EASIER TO USE AND TO INCORPORATE INTO THE KITCHEN, THE LATEST APPLIANCES SEEN

IN MILAN ARE DESIGNED TO GIVE THE VERY BEST IN TERMS OF PERFORMANCE AND TIME AND ENERGY SAVINGS

HAUTE CUSINE

SEENAT

FT

K

ph. St

one

Italia

na

26 | ambientecucinaproject | May June 2010 | issue 8

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W

The fourth edition of FTK (Technology For the Kitchen),

held in Milan in conjunction with Eurocucina, once again

confirmed the exciting evolution of the built-in appliance

market and its increasing attention to overall kitchen de-

sign. And running as the “green” thread all models are

the efforts all manufacturers are making to reduce con-

sumption.

Flexible on size Considerable attention is also being paid

to freeing appliances of tight spatial restrictions, enabling

them to be incorporated into more elaborate kitchen de-

signs, providing greater ergonomic and functional efficien-

cy even in rooms with limited space. A very real result of

this trend is being seen particularly on dishwashers, to

which a number of firms have been turning their attention,

with appliances that vary from 60 to 45 cm in height and

are suitable even for installation in tall units. The exciting

developments in dishwasher design concern not only ex-

ternal size but also capacity, which Electrolux has in-

creased by completely redesigning the appliance in a way

that gives it an 4 extra centimetres in height.

Hobs break out of the mould Well known for their tech-

nical advantages – they are extremely safe to use, unbeat-

able when it comes to saving time and a favourite with pro-

fessional chefs because of the speed and precision with

which they function even at low temperatures – induction

hobs have been appearing in the catalogues of many appli-

ance manufacturers. Designed with the energy limitations

of most Italian household power supplies in mind, induc-

tion hobs have now “broken free” from the rigid two-by-

two square layout of traditional models and turning into

flexible cooktops on which saucepans can be positioned

anywhere (Siemens), depending on what’s being cooked

and how big the receptacle is, even occupying the whole

space if necessary .

The power of touch Controls operated by simply pass-

ing a fingertip over intuitive, user-friendly icons on the dis-

play, are now appearing also on hobs, which now have

screens showing not just the temperature that has been

set, but also cooking times and even whole recipes. This

new application is particularly useful on induction hobs

(AEG). On ovens, meanwhile, touch controls are now basi-

cally fitted as standard and oven doors have become ab-

solutely flat. In the most advanced versions, the “on-

board” software can be updated using a USB device, as in

the case of the oven presented by Barazza, which can also

upload images to personalise the display.

More efficient burners Developments also extend to

gas hobs: from a technological point of view the results are

all about reducing gas consumption by improving burner

performance. The new ultra-flat burners from Scholtès, for

example, feature a new vertical flame-spreading system

that distributes the heat upwards and more evenly, further

reducing the time it takes to bring liquids to the boil, with

an average of 20% less than a traditional or triple-crown

burner. Greater efficiency has also been achieved by the

revolutionary gas hob from Hoover, made of a single piece

of cast iron: here the heat output is increased by creating a

mixture of gas and forced air.

Materials and nanotechnologies No mention of devel-

opments in materials would be complete without reference

to Whirlpool’s new iXelium™ steel, arguably the most

striking result that has been achieved through the applica-

tion of nanotechnology. Resistant to mechanical stress and

chemical attack, iXelium™ retains the quality and natural

brilliance of steel and, equally importantly, is much easier

to clean by just wiping over it with a sponge cloth using

non-aggressive detergents, which are also more environ-

mentally friendly than traditional products.

Glass, too, is very much in the spotlight for the new hues in

which it is being produced, including black and now also

white, enabling it to blend better with the lighter colours

now in fashion. Eye-catching shades of glass are bringing

colour to ovens and hobs, refrigerators and hoods, as

products from Smeg and Whirlpool demonstrate. Those

who prefer softer colours may prefer to go for traditional

metallic tones, including the brand-new bronze finish.

Extraction and more Glass is also a natural choice for

hoods, appliances that lend themselves more than most to

designer creativity. They divide into hoods that can be

classed as furnishing features in their own right and those

built into or concealed inside the ceiling or worktop. A lot

of exciting work is also being done regarding functions. Ef-

forts to transform the extraction hood into a major source

of light that can also grace the living area (Faber) are con-

tinuing apace; and the very latest development has turned

the humble hood into a fully-fledged audio system (Elica).

by Antonella De Alessandri

issue 8 | May June 2010 | ambientecucinaproject | 27

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workarea

SCHOLTÈS

Modularity and flexibility combined with Makio Hasuike’s unfussy design

make the S3 range, in two versions in steel and glass, a benchmark for de luxe

appliances. The gas hobs, which come in sizes of 1160, 90, 75, 70, 64 and 60 cm,

are fitted with the new flat gas burner, an IndesitCompany patent featuring planar technology,

which creates a vertical flame that gives more even heat distribution and reduces boiling times

by an average of 20% as compared with a standard or triple-crown burner.

à www.scholtes.it

SIEMENS

Alongside the two traditional circular areas, the freeInduction hob offers a new flexible surface, on which all the saucepans can be placed where required and according to their size,occupying however much of the surface is needed. This flexible cooktop automaticallyrecognises the size and position of each receptacle and emits power accordingly. The flexible cook area can also be divided into two smallerindividual areas, to be controlledseparately or combined to form one big cooktop.

HOBS REVEAL THE WAY IN WHICH FLEXIBLE INDUCTION TECHNOLOGY IS RUBBING SHOULDERS

WITH INCREASINGLY EFFICIENT GAS SOLUTIONS

à www.siemens-elettrodomestici.it

COOKTOPS

28 | ambientecucinaproject | May June 2010 | issue 8

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W

SEENATFT

K

AEG

The new induction hob, managed from the MaxiSight®

LCD colour display, with TFT(thin film transistor) technology,offers more advanced interactionwith the hob and total control of the cooking process. MaxiSight® analyses all the cooking parameters at all times, from the power level to the time cooking takes. For complete safety, the intensity of the residual heat is signalled by four icons in different sizes and colours. The new DirekTouchcontrols allow instant setting of the required power level with a simple touch of the bar.

à www.aeg-electrolux.it

HOOVER

On the generous Flat hob, which has a

contemporary look and is ultra-flat as its name suggests, the cast-iron pan stands

- a reinterpretation of a traditional material -, are integrated into the plate and form a single unit.

The burners, which are all the same size to create a more even look, the heat output is particularly high thanks to the mix of gas and forced air,

a method that ensures excellent cooking results, without waste, and with an extra safety feature: the knobs light up when the hob is in use.

à www.hoover.it

issue 8 | May June 2010 | ambientecucinaproject | 29

Page 32: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

CATERING TO ALL NEEDS

SMALL, MEDIUM OR

EXTRA-LARGE: DISHWASHERS FOR ALL

Candy has come up with a dishwasher

that features a third basket in which to store

all those small items we never know where

to put. Futura 3 offers a flexible loading

system on three levels that ensures all items

of any size will be correctly positioned.

The third basket exploits a space that has

never been used until now, specially designed

to hold small or particularly long items, freeing

up space in the middle basket for other

crockery as well as making more room

in the bottom basket for cutlery, serving

dishes, pots and pans. And because

items are not piled on top of one another

the washing results are perfect even when

the appliance is fully loaded. And a full load

using these three baskets beats all records

on capacity. It takes 15 Premium place

settings, which means no fewer than 190

individual items can be cleaned in a single

wash cycle: 35% more than a 12-place

setting dishwasher. Futura 3 also offers three

energy efficiency levels, using just 10 litres

of water on the Eco 45° cycle and as little

as 8 litres on the Auto-Universal 60°

programme. That means a saving

of over 1,000 litres of water in the course

of a year as compared with a traditional

dishwasher. The A++ rating saves 20% more

energy than class A. So it’s not

just a stylish, spacious machine

but a responsible one as well - and whisper

quiet into the bargain, producing just 45 dBa

of noise on the Eco 45°C programme, a level

that falls to as low as 42 dBA on the special

night-time cycle.

30 | ambientecucinaproject | May June 2010 | issue 8

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SMALL

The third basket on Futura 3 is the ideal

place to store espresso coffee cups

and saucers, fruit and dessert bowls,

aperitif glasses, ladles, serving forks,

graters and other utensils.

MEDIUM

The central Maxi basket offers 10% more

space for drinking glasses, mugs, cups

and saucers; it can also be height adjusted

when the appliance is fully loaded for a more

flexible use of space that allows all those

awkward items to be accommodated.

XXL

The XXL lower basket features an innovative

design with walls that are 90% higher

than a standard basket, making cutlery,

plates, pots and pans much easier to load.

There are also special support accessories

to ensure that unusually-shaped dessert moulds

and salad bowls are kept safely in place.

à www.candy.it

CANDY PRESENTS A NEW RANGE OF DISHWASHERS THAT SATISFY ALL LIFESTYLE, DINING AND SPATIALREQUIREMENTS

45 CM, 10 PLACE SETTINGS, 7 PROGRAMMES.

Now there’s actually a dishwasher for those

who only have a width of 45 cm but would still rather

not wash dishes by hand. The new Slim 10 place

settings appliance is the result of Candy’s advanced

research work, which has managed to optimise

the size and structure of the washtub

(it is now 2 cm deeper) and achieve a load capacity

that almost rivals that of a standard-size dishwasher.

The new 45 cm Candy, which can also take

medium-sized cooking receptacles, offers no fewer

than 7 wash programmes, including two rapid cycles:

Express 32 Minutes and Class A in One Hour.

The maxi display can also delay the start-up by

up to 24 hours to monitor the remaining wash time.

And finally Slim 10 place settings offers

the big advantage of also being whisper-quiet:

it produces just 47dBA of noise.

ADVERTORIAL FEATURE

issue 8 | May June 2010 | ambientecucinaproject | 31

Page 34: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

WHIRLPOOL

The AKT 925/IXL gas hob is made using the revolutionaryiXelium™ steel, created through the application ofnanotechnologies. This materialis extremely resistant to mechanical stress andchemical attack and everydaywear and tear, and easily wipesclean with a sponge cloth.When exposed to a temperatureof 315°C for one hour, this state-of-the-ar steel resistsyellowing six times better than traditional steel hobs as well as being 15 times betterable to withstand scratching by pencils of increasinghardness (from 5B to 9H).

à www.whirlpool.it

WHEN MATERIAL MATTERS

SMEG

The new range of Smegproducts is the result of collaboration with one of the world’s most interestingdesigners, Marc Newson, whosesoft contours and inclusion of the best predictive functionalfeatures make them attractiveand easy to use. It comprisesgas and induction hobs and ovens on which an excitingand distinctive use of colouralternates with stainless steel and glass. The pictureshows the P755SBL gas hob.

à www.smeg.it

workarea

STEEL TREATED USING NANOTECHNOLOGIES AND PLENTY OF GLASS ARE MAKING LIFE IN THE KITCHEN EASIER AND BRIGHTER

32 | ambientecucinaproject | May June 2010 | issue 8

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BARAZZA

Velvet Touch Screen, the first oven to feature Touch Screen technology and software that can be updated by pendrive, has a user-friendly interfacewith a 16-million colour screenand an interactive system to set the functions and provideinstructions in the chosenlanguage by simply touchingthe appropriate icons.The USB socket allows the user not only to keep the software up to date but also to import and exportrecipes and even upload images to personalise the Touch Screen display.

à www.barazzasrl.it

FRANKE

The Crystal Steel oven, in Crystal 60+ steel and now available also in white, uses the Wellnesscooking programme to cook food in the healthiest,most wholesome way, ensuring that no nutrients are lost while enhancing flavours without the use of condiments. The Complete Menu can cook a whole meal in an automatic sequence (from the starter course through to the dessert, each on a different level) in less than one hour, with an acoustic signal indicating when each dish is ready. The oven’s opening features a special optical effectthat conceals the remarkably spacious interior.

à www.franke.it

W

SEENATFT

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THE SMART WAY TO FLAVOURSOME FOOD

SOFTWARE THAT FACILITATES USE, AN EXTENSION OF FUNCTIONAL FEATURES SUCH AS STEAM AND COMPACT SIZES ARE SOME OF THE SECRETS BEHIND THE SUCCESS OF THE LATEST OVENS

issue 8 | May June 2010 | ambientecucinaproject | 33

Page 36: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

PIAZZA DIAZ 5Good taste at a new addressSub-Zero and Wolf, two US luxury appliance

brands, now have a new base in Milan. Inaugurated

during Eurocucina, the new large showroom

is at number 5, Piazza Diaz, the fashionable square

that lies just off Piazza Duomo right in the heart

of the city. It has already become a reference point

for designers wanting to find out the very latest

developments in refrigerators (Sub-Zero)

and cooking appliances (Wolf).

A highly elegant, state-of-the-art store showcasing

the very latest in kitchen appliance technology

with a personalised consultancy service provided

by specialists from Frigo 2000, the exclusive

distributor for Sub-Zero and Wolf in Italy.

Staff are on hand to offer technical support to

customers, architects and designers and to

organise “show cooking” events with chefs who

come to demonstrate their culinary skills in live

performances that show off the products to their

best effect. The new showroom features a range

of Sub-Zero products, from the traditional

side-by-side appliances to professional wine cellars

in various sizes. Also on show are the new built-in

models that offer some quite unique advantages.

The showroom is an elegant, appealing space whose white and steel interior design scheme is offset with wooden elements, such as the counter of thefully-functioning kitchen where gourmet chefs hold their exciting cooking demonstrations.

AFTER LONDON AND BRUSSELS, A NEW SHOWROOM DEVOTED ENTIRELYTO NEW SUB-ZERO AND WOLF PRODUCTS OPENS IN MILAN

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One of the most interesting is the air purification

system, which eliminates harmful gases and bad

smells. A system originally developed for NASA

to improve food conservation but which

Sub-Zero has now brought into people’s homes.

The solutions offered are quite varied from a design

point of view and come in overlay versions

or flush-fitted with the furniture units using a new

kind of hinge. The refrigerators are available

with steel doors or can be supplied clad in panels

that match the kitchen’s cabinet fronts.

Things are no less professional and high

performance when it comes to Wolf’s cooking

products, which range from complete dual-fuel

and gas cookers to the Domino Wolf system.

In this case the options offered include two

gas burners and electric hotplates, grill,

steam cooker, frying vat and Wok holder.

All these top-of-the-range appliances

are made of stainless steel and all measure

38 cm across.

COOKING SPECIALISTS

Wolf’s Domino system can be used to design highly personalised professional kitchens.Thanks to the patented dual crown burners, the gas hob sets the flame at a controlled93°C for slow cooking and simmering on all burners. This removes the risk of food burning and even chocolate can be melted without resorting to the “bain-marie” technique.Wolf’s steam cooker keeps food warm or thaws frozen items without any loss of moisture or flavour. The temperature ranges from 60°C to boiling point,and is ideal for steam cooking eggs and vegetables, making puddings, raising bread dough and melting chocolate. The precise, easy-to-use grill is easy to clean since the hot plates under the coil and the fat catcher tray are made of porcelain and can go in the dishwasher. The Wok burner, finally, generates a power of 8 kW and concentrates the flame at the best point for stir frying.

Refrigerators go arty: the walls of the showroom alternate contemporary paintings with the very latest in cold storage systems.

ADVE

RTOR

IAL

FEAT

URE

à www.subzerowolf.it

issue 8 | May June 2010 | ambientecucinaproject | 35

Page 38: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

36 | ambientecucinaproject | May June 2010 | issue 8

REX ELECTROLUX

RealLife, a dishwasher designed to cater to the needs of the modern user, was developed with the help of a long consumer insight process that took the form of 50,000 interviews and 5,000 surveys carried out amongconsumers Europe-wide. The innovation is apparent the moment the door is opened: this appliance not only gives excellent results with minimal consumption but also offers flexibility of loading.

à www.rexbuilt-in.it

NEFF

Thanks to the innovative Energic Speed Water washingsystem, the new generation of Neff dishwashers achieves the best performance in the shortest time and with the least consumption of energy and water. The appliances in the X7 series go way beyond the standard requirements of the triple class A rating. The new washing system generates the cleaning potentialof over 4,100 litres of water with just 7 litres, givingperfect results on as many as 13 place settings.

à www.neff.it

MORE SPACE, LESS CONSUMPTION

BOSCH

Available in two versions, 45 and 60 cm, for six and eight place settings respectively, the ActiveWaterSmart dishwashers are bringing a new modularity and flexibility to kitchen design more and more modularand flexible by responding to a range of different spatialrequirements and ensuring greater freedom of design and installation.

à www.bosch-elettrodomestici.it

workarea

THERE ARE NEW DEVELOPMENTS IN THE DESIGN OF DISHWASHERS, IN TERMS OF THEIR INTERIOR SPACE AND EXTERIOR SIZE, WHILE WATER CONSUMPTION HAS REACHED THE NEW 7-LITRE FRONTIER

SEENATFT

K

Page 39: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

REDESIGNING THE SINK

à www.franke.it ADVERTORIAL FEATURE

PLANARIO POX 611

Material satin-finish stainless steel

Size 1000x510 mm

Installation hole 980x490 mm

Surround Slim

Rotating plug unit supplied

Sink designA deep tub that slopes backwards below the tapledge to increase the sink’s capacity

IN LINE COOKING With four in-line burners that emphasise the horizontal movement,

Neptune 1200 is an ergonomically and functionally efficient solution thanks also

to the front-positioned control knobs. The most powerful burners (Triple Crown Dual 4000 W

with independent flame regulation and Rapid Dual Crown 3000 W) are positioned at the two

extremities, with the Semirapid Dual Crown 2500 W and the auxiliary burner in the middle.

In the built-in or flush-fitting version, the burners lie beneath the worktop while the matt

cast-iron saucepan stands are level with the top.

In combination with the Planario sink the Maxxis Doccia single-lever dual-jet mixer tap with anti-limescale function and 360° spout rotation.

STAINLESS STEEL SPECIALISTFRANKE MAKES NEWADVANCES IN THE STYLE AND INTEGRATION OF THE WASHING AREA OF THE CONTEMPORARYKITCHEN

It is called Planario and features

an innovative bowl, draining board

and surround. And its appeal has not

gone unnoticed internationally:

it won the 2010 iF Product Design Award

for its clean contours and elegant look,

an ideal and sophisticated addition

to a modern interior design scheme.

Of particular interest is the inclination

of the draining board, which helps water

run off more efficiently into the sink.

It has plenty of accessories: black glass

cover, Hygenia chopping board,

perforated stainless steel tray and roller

mat.The Planario series offers

a comprehensive range of models

(single tub, tub + drainer, dual tub),

which can be installed as a built-in unit,

undermount sink or flush-mounted sink.

issue 8 | May June 2010 | ambientecucinaproject | 37

Page 40: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

FABER

F-light is the name of the new range of overhead lighting hoods that illuminatethe hob with a hi-tech touch. The seven models in the range - Zoom,Vertigo (pictured), Chic, Nest, Kaleidos,Luxia and Vanilla - can be activated by a wall switch and operatedindependently of the hood proper,which uses exclusive “up&down”technology to position itself delicately over the work surface only when in use, further improving its efficiency.

à www.faberspa.com

ELICA

Hoods can now even double as hi-fisystems thanks to the developments made by Elica in partnership with Architettura Sonora/AppliedAcoustics, the brand of the new designdivision of B&C Speakers, a world leader in the manufacturer of professional audiocomponents. Air4Ear is a multi-functionalSound & Extraction kitchen appliance thatprovides light, sound and fume extraction.It features radial sound diffusion, which achieves extremely naturalsurround-sound reproduction with an effect similar to the perception,say, of a babbling brook or rainfall.

à www.elica.it

EXTRACTION WITH EXTRAS

workarea

AESTHETIC APPEAL AND FUNCTIONAL EFFICIENCY ARE TAKEN TO A WHOLE NEW LEVEL AND TURN HOODS INTO MULTI-FUNCTIONAL FURNISHING FEATURES IN THEIR OWN RIGHT

SEENATFT

K

38 | ambientecucinaproject | May June 2010 | issue 8

Page 41: ambientecucinamultimedia.b2b24.it/.../pdf/bui_amb_1006171750.pdfVia G. Patecchio, 2 - 20141 - Milan T + 39 02 39646.1 (s.p.) F + 39 02 39844800 As the homepage clearly shows, this

Fernando Alonso & Silestone®: Guidati dall'innovazione.Fernando Alonso si affida solo alla tecnologia migliore per gestire la sua vita personale e professionale. Ecco perchè ha scelto Silestone®.

Cosentino propone la superffcie in quarzo più innovativa sul mercato. Disponibile in oltre cinquanta colori, è l'unica ad off rire dieci anni digaranzia. Silestone®: Il piano di lavoro originale.

www.silestone.com*Per informazioni: [email protected] / 800.58.9614

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PROJECTambientecucina

T

W

WHAT TO EXPECT IN THE NEXT ISSUE

à

TRENDTECHNO PANELLING DEEPER BASE UNITS AND ORGANISATIONAL IMPROVEMENTS OPEN UP NEW FUNCTIONAL SPACES IN THE LOWER HALF OF THE KITCHEN

à

WORK AREACOOKING TAKES A NEW DIRECTIONHOBS AND OVENS NOW COME IN “SPECIAL” STYLES AND SIZES