5 tips for using pinterest in your real estate business

A5 Tips on Using Pinterest

in Your Real Estate Business

Vincent Orleck | The Social of Everything Series | Part 3

What do RE Pros do on Pinterest?

Many real estate professionals already have a strong Pinterest presence, and if you're not pinning, just

know that your competitors are.

1. Posting PropertiesBeautiful properties are “pinned” all over Pinterest on boards with titles like,

“Dream Homes,” “Places I Love,” etc.

Your properties should be a part of the 1.5 million “places” that are pinned every day.

2. Fine-Tuning Existing ClientsPeople share their wants, likes and desires on Pinterest. Lead your clients there and

encourage them to view home interiors and designs, browse through current listings, and pin

homes of interest. By adding @clientname to a pin, the client is notified –

and the agent stays top of mind.

3. Prospecting New ClientsYou can target new clients through current connections, places, architectural preferences,

seasons, keywords, brand websites, magazine interests, competitors’ websites, reading

interests, DIY projects, and a variety of other analytical avenues.

4. Showcasing PropertiesWhat to pin:

● Images of every room

● Video walkthroughs

● Tips and tricks

● Ideas on renovation

● Unique to-do’s

● Dedicated boards for local schools, parks and playgrounds

● Nearby restaurants and shopping venues

5. Promoting a Website & BrandEvery pin should include a keyword or link that contributes to branding and SEO strategies.

For example, this agent tagged every image with the MLS# for that property, which then

enables them to be all gathered together upon clicking on the hashtagged term.

In Closing

...Add your personal touch(who you are defines you to your clients, connects you to them, and keeps them coming back)

...Provide valuable information(always)

...Always Be Closing?

NO.

ALWAYS BE

HELPFUL.

Additional Info

Presentation content derived from the following sources:http://univs.ca/blog/RealEstateNewsCanada/2013/12/04/why-real-estate-pros-should-be-using-pinterest/

Vincent Orleck

Social Media Strategist

@Vin_Orleck