adina nica festival of newmr 2017

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

SellingAddedValueinRomania

AdinaNicaOpen-IResearch

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

TheMarket YourPhoto

•  49.26m.EURin2015–totalmarket(Forbesstudy)–steadycomparedto2014

•  Bigplayers(70%market)

•  Romanianmediumcompanies

•  LotsofbouSquesandfreelancers

•  Expectedtobesteadythisyear

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

Open-IResearch

2differenSaSonpillars:

– Addedvalueresearch(brandstrategy)– NeuromarkeSng

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

Challenges•  Addedvalueresearch:

–  PressureoncostssSllgivesprioritytodatacollecSonandanalysis

–  ThelevelofseniorityontheclientssidehasdecreasedduetocostcuZng,sothereisariskofnotacknowledgingthedifferentlevelofexperSseonthesupplierside

•  NeuromarkeSng:–  Perceivedastoo“scienSfic”,clientsfeeltheydon’thavecontroloverthemethodology

–  Perceivedasnon-ethical

–  Perceivedasmoreexpensive

–  MaytakemoreSmetodeliverfinalresultscomparedtoclassicalresearch

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

Solu>ons•  Addedvalueresearch:

–  IncludeworkshopsforstrategydevelopmentorideageneraSonattheendofeachproject

–  TargetRomaniancompanies,wheredecisionsaremadeattopmanagementlevel,andaremorelikelytosubcontractsoluSonsprovidedbyseniors.

–  Increasethelevelofmarketresearchknowledge,beingpartabiggerprojectattheIAASchool(InternaSonalAdverSsingAssociaSon).

•  NeuromarkeSng:–  Seminarsandworkshopstomakeitmoreaccessible

–  UsejargonaslibleaspossibleandadaptlanguagetothemarkeSngcommunity

–  DevelopacommonunderstandingontheRomanianmarketoftheverybasicsofneuroscience

SellingAddedValueinRomaniaAdinaNica,Open-IResearch

Festival of #NewMR 2017

ThankYou!

Adina.Nica@open-i.ro0040722586103