adma sept 16
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ADMA FYI ON DIGITAL
SEPT 16Ashley Ringrose
Soap Creative & Bannerblog
“With great power comes great responsibility” Stan Lee
With so many ways to use technology it can become daunting to know
where to start.
The best place to start is a good idea.
Shitty Brief
ResultsA bunch of banner concepts?
#1 Reason why digital is better than advertising?
We don’t have to do advertising
(client mindset)
From Iain Tate’s (Poke UK) talk
#1 reason digital sucks?
It’s
Complicated
shit
“Interactivity increases brand recall 63% more than non
interactive ads”
*Barnum Sulley Research 2008
THINK DIFFERENT FOR DIGITAL
2009 IS NOTHING LIKE 2006
Status Quo of Digital vs Traditional
*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
What scares me as a digital creative?
When traditional advertising people start to think digital. Then they steal our clients,
work, talent and awards
But we should both be scared.
Breakthrough ideas NOT from agencies
And the #1 Youtube channel in the
world?
The web is only
days old
THE DIGITAL MARKET circa 2008
Goodbye expensive digital graveyards
Hello multiple digital touch points
Real Mobile Web
THE DIGITAL MARKET circa 2008
Originality is Key
$0 Budget
Niche
Super Niche
What about a site where
people post photos of
weird sandwiches?
What about a site where
people post photos of
stupid cats?
What about a site about
those annoying ads on
websites?
Meme?
One Function Website
DATA IS SEXY
COMPETATIVE BASED IDEAS
FILM ANNOUNCED
TRAILER + WIDGET
LAUNCHED
BLOG
LIVE
Chuck Norris Facts
When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.
There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.
Chuck Norris is the reason why Wally is hiding.
There is no chin behind Chuck Norris’ beard. There is only another fist.
Chuck Norris can lead a horse to water AND make it drink.
Chuck Norris CAN believe it's not butter.
CREATIVE MEDIA?
BITE SIZE PIECES OF CONTENT
Thank youAshley Ringrose
www.soap.com.au
www.bannerblog.com.au
@100ftzombie
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