benetton presentation
Post on 01-Jul-2015
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TRANSCRIPT
Ramkrishna , Abhisek , Anil , Krishna
PREAMBLE1.Introduction2.About Us…3.Company Profile4.Marketing Strategy5.Promotion Strategy6.Cultural & Social Activity7.Conclusion
INTRODUCTION
•Vision
•Mission
•Goal
About Us….
•Company Background•Pricing & Logistic•Communication•Sports, event & sponsorship
SWOT ANALYSIS
COMPANY PROFILE
Industry
Founded Product
PRODUCT
MARKETING STRATEGY
Market dominance•Leader•Challenger•FollowerPorter generic Strategic
PROMOTION STRATEGYKey promotion strategy
Advertising Media•Magazine• Internet
Aim of advertising campaign
CONCLUSION
THANK YOU..…
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