benetton presentation

14
Ramkrishna , Abhisek , Anil

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Page 1: Benetton Presentation

Ramkrishna , Abhisek , Anil , Krishna

Page 2: Benetton Presentation

PREAMBLE1.Introduction2.About Us…3.Company Profile4.Marketing Strategy5.Promotion Strategy6.Cultural & Social Activity7.Conclusion

Page 3: Benetton Presentation

INTRODUCTION

•Vision

•Mission

•Goal

Page 4: Benetton Presentation
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About Us….

•Company Background•Pricing & Logistic•Communication•Sports, event & sponsorship

Page 7: Benetton Presentation

SWOT ANALYSIS

Page 8: Benetton Presentation

COMPANY PROFILE

Industry

Founded Product

Page 9: Benetton Presentation

PRODUCT

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MARKETING STRATEGY

Market dominance•Leader•Challenger•FollowerPorter generic Strategic

Page 11: Benetton Presentation

PROMOTION STRATEGYKey promotion strategy

Advertising Media•Magazine• Internet

Aim of advertising campaign

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CONCLUSION

Page 14: Benetton Presentation

THANK YOU..…