brian cu of grab taxi -at devcon summit 2013 #mobiledevnbeyond
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By: Brian CuManaging Director, GrabTaxiDevConNovember 2013
Mobile Phone: The Great Equalizer
Mobile service evolution
3
Complexity
Device evolution
Communication
Information
Hard/soft goods
Services
Smartphones as an enabler
4
Idle
supply
Unserved demand
Find supply
Order on the spot
Allocate fairly
E2E Apps: Limitless possibilities
Supply Demand
Taxi Passengers
Service professionals
Homeowners
Hotels Guests
What other services have high supply and demand?
GrabTaxi: I want it NOWPassenger App Driver App
Gaol: Get a ride in under 5 minutes
Two sided problem solving
Power of double bottom line
Balance Trust Experience
Balance supply & demand
You have to create trust
What if the passengers are not there?
What if the person booking has bad intentions?
What if the passenger keeps cancelling?
How do I know it is really safe?
Will my driver really arrive?
How long will it take?
I was just testing it?
Build an experience
Thank you
Brian.cu@grabtaxi.com
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