canvas from a3 lean
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Business Model Innovation
CANVAS
A3LEANMohamed Abouelkheir
Why?
your current
your competitors
the market dominant
Innovate a new Business Model
Evaluate Business Model
factors affecting
Understanding business model.[[
For Who?
Consultants
Business Owners
Executives
Investors
Designers
The Entrepreneur
9 Building Blocks
Value Proposition
Channels
Customer Segments
CustomerRelationship
Revenue Stream
Cost Structure
KeyActivities
KeyResources
KeyPartners
Left Brain Vs. Right brain
Logic Vs. Emotion
Efficiency Vs. Value
Example? T-Shirt Inc.
Personal in-store
T-shirts for kids
T-Shirt Sale
Fashionconscious parents
1)Store2)WWW3)Word-
of-mouth
$18180K6%
$194K
ManagingStock
Selecting T-shirt collection
Sales
StoreLocation DesirableT-Shirt/I
Sales Team
T-ShirtSuppliers
StoreRental
PurchaseT-shirts
SalesTeam
Marketing48K
70K
60K
12K
Total Cost = $190K Profit= $4K Total Revenue= $194K
Example? T-Shirt Inc. With Freemium
Personal in-store
T-shirts for kids
T-Shirt Sale
Fashionconscious parents
1)Store2)WWW3)Word-
of-mouth
$12180K10%
$216K
ManagingStock
Selecting T-shirt collection
Sales
StoreLocation DesirableT-Shirt/I
Sales Team
T-ShirtSuppliers
StoreRental
PurchaseT-shirts
SalesTeam
Marketing48K
90K
60K
12K
Total Cost = $210K Profit= $6K Total Revenue= $216K
Buy 2 Get 1 Free
$5 instead of
$6.5
Classic Freemium
Compare!
More example (SKYPE)
From businesses used CANVAS?
Easily illustrate how it makes financial sense.
As Is
From businesses used CANVAS?
Establishing
To BeBusiness Model
From businesses used CANVAS?
Help artists and game designers to innovative business models for the
cultural and creative industries
From businesses used CANVAS?
Design and align members of the leadership team during the formation of a new program
From businesses used CANVAS?
Explain clearly why we do business that way!
From businesses used CANVAS?
Able to pitch a viable idea with conviction and clarity
From businesses used CANVAS?
Translate
Business Plan Business ProcessINTO
From businesses used CANVAS?
Design business plan
From businesses used CANVAS?
Show the links between the needs of people’s day-to-day work and
service.
From businesses used CANVAS?
Remind the teams to think holistically about their business and prevents them from
getting stuck on details.
From businesses used CANVAS?
Allow to establish a common language and framework with colleagues
From businesses used CANVAS?
Explore new growth opportunities.
From businesses used CANVAS?
Make the move
Budget Driven Value Adding
From businesses used CANVAS?
Help re-structure the value chain due to changes in sector regulation
From businesses used CANVAS?
Reality check
From businesses used CANVAS?
Capturing ideas and solutions
Factors affect your business modelKey Trends FORSIGHT
Indu
stry
For
ces
Com
petiti
ve a
naly
sis
Market Forces
Market Analysis
Economic forcesMacroeconomics
CustomerRelationship
ProductInnovation
Infrastructure management
Golden Diamondand CANVAS
Business model with Blue Ocean strategy
SWOT analysis
S W
O T+Ve -Ve
Internal
External
Assessment amazon.com
Online Retail shop
Global Consumer
Market
Amazon.com
Customized online profile &
Recommendation
Sales margin
IT infrastructure,
Software development,Maintenance
IT infrastructure,
Software
Logistics partners
Marketing, technology, content
+
+
+
+
+
+ Large reach
Economy of scope
Large Product
range
IT strength
Cost efficiency
Low margins
Relatively Low Value
items
Relatively Capital
sensitive
Questions and Discussions
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