lean canvas 30min course

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COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Rudi Broos

@rudibroos

Innovation Director, Bell Labs Belgium

SNAPSHOT OF CURRENT THINKING ON YOUR STARTUP

APPLYING THE LEAN CANVAS


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30 minutes

1 page


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RUDI

broos


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ALEX

osterwalder


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ERIC

ries


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ASH

maurya


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www.leancanvas.com


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT

COST STRUCTURE REVENUE STREAMS


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JAMES

dyson


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CLAYTON

christensen


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GEOFFREY

moore


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Your Turn

2 minutes


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT



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MINIMUM VIABLE PRODUCT

•A MVP is the SMALLEST solution

•That delivers CUSTOMER VALUE

•And ideally also CAPTURES customer value


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THE SOLUTION

• List a solution for each of the top 3 problems you listed before


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DANE

maxwell


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UNIQUE VALUE PROPOSITION

End Result Customer Wants

+

Specific Period Of Time

+

Address The Objections


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EXAMPLES

• This Session Write a first business model in 1% of your time

• Square Accept credit cards and increase your business revenue,

without the hassle and expenses of dedicated

equipment and fees, using your smartphone

• Colruyt On stop shop for the cheapest grocery as we adapt each

minute our prices to promotions of all our competitors


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HIGH-LEVEL CONCEPT

HIGH

LEVEL

CONCEPT


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HIGH-LEVEL CONCEPT


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0.99€ 0.95€ 2.99€


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Your Turn

2 minutes


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT



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Your Turn

1 minute


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT



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KEY NUMBERS

THAT TELL YOU HOW YOUR BUSINESS IS DOING

KEY CUSTOMERS ACTION

What drives value in your product?

Examples:

• if you are a blog platform: # blog posts

• if you are twitter: # tweets

• If you are PayPal: # transactions

SUCCESS METRIC

How will you define success?

Examples:

• Revenue

• Impact on the world

• Raise VC capital


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KEY CUSTOMERS ACTION*

Grow daily rate 8x in 1 year

Launch in 2 new cities/month

SUCCESS METRIC*

Legislation, avoiding court

*: Fictive case


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Your Turn

1 minute


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT



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Your Turn

1 minute


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PROBLEM

SOLUTION

KEY METRICS

UNIQUE

VALUE

PROPOSITION

UNFAIR

ADVANTAGE

CHANNELS

CUSTOMER

SEGMENT



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JASON

cohen


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SOMETHING WHICH CAN NOT EASILY BE COPIED OR BOUGHT

•Right Celebrity Endorsements

• Intellectual Property Rights / Patents

•Personal Authority

• Insider Information

• Existing Customers

• Large Network Effects

•Community

•Organic Search Ranking


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GUY

kawasaki


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10 minutes


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Customer Pain. Worth Solving.

Solution. Why You. Unique.

Competition. Make Money. Key

Ask. Slides. Story Telling.

Presentation. Memorable

Soundbite. Passion. Enjoy It!


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lean canvas 30min course

Small Business & Entrepreneurship

minutes copyright

page copyright

customer value copyright

rudi broos copyright

lean canvas copyright

alex osterwalder copyright

eric ries copyright

ash maurya copyright