cloudforce essentials reading keynote - oct 2nd
Post on 14-Sep-2014
58 Views
Preview:
DESCRIPTION
TRANSCRIPT
facebook.com/AlistairWildman@alistairwildman
Alistair WildmanUK+I MD
BUSINESS IS SOCIAL
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda09:30 – 10:45
10:45 – 11:30
11:30 – 12:15 12:15 – 13:30
13:30 – 14:30
14:30 – 15:30
15:30
13:30 – 14:30Breakout Room 1Salesforce for Small to Medium Enterprises: Manage Customers and Grow Your Business
13:30 – 14:30Breakout Room 2Your !nger on the social pulse – Use the Salesforce Marketing Cloud to turn insights into actions and connections into customers for life
Business is Social Keynote
Networking Break & Cloud Expo
Keynote Continued Networking Lunch & Cloud Expo
Breakout Sessions
Meet the UK Partner Team
Event Ends
#cloudforce
@salesforce /salesforce /salesforce /salesforce
Thank you to our sponsors
Our Mission:Cloud Computing Driver, Catalyst and Evangelist
Mainframe
Today
Enterprise Cloud Computing
1960s
Client/Server
1980s
#1 in Enterprise Cloud Computing
#1 Cloud Computing
Cloud CRM
Innovation 2011, 2012
350,000+Hours Service
1%Time Equity Product 16,000
Non-profit Organizations
$40 Million+Grants
First Enterprise Cloud Company to Reach $3 Billion
$3BRevenue Forecast FY13
Fastest Growing Top 10 Software Company
20,000+ Successful Customers Across Europe
1960sMainframeComputing
1970sMini
Computing
1980sClient ServerComputing
1990sCloud
Computing
2000sMobile
Computing
2010sSocial
Revolution
x 10x 100x 1,000x 10,000x 100,000x
The Social Revolution
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
social users4.5 Billion
The Social Revolution
Social Revolution: Business is SocialEnterprise Adoption of Social Networking
70%Companies Adopted Social
2008 2009 2010 2011 2012
$1.3 Trillion in value can be unlocked through social technologies.“ ”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
47%annual growth in spend for social networking
SocialNetworking
SCM ContentManagement Web
Conferencing
CRMBIERPOf!ce ProjectManagement
Social Revolution: Higher Growth Investment than any IT Category
Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast
123%growth in social customers
Jun 2010Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traf!c Growth
Social Revolution: Customers Flocking to Social Channels
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traf!c”; Google Social Media Analysis Study
20122009 2010 2011
conversations per day
150M
Sources: Twitter, Visible Technologies
Social Revolution: Customer Conversations Exploding
Social Networking
Sales Forces
Call Centers
Websites
Traditional Approaches
Partners
Customer Connections
CEOs believe social will become one of the top two ways to engage customers, mainly at the expense of traditional approaches.
- IBM CEO Study 2012
”
“256%Growthover 3 years
Source: 2012 IBM Global Chief Executive Of!ce Study
Social Revolution: For CEOs, Social at the Top
IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders
For some time, businesses have been re!ning and optimizing their networks of suppliers and partners.
But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers,
employees and partners in new ways...
“
”
Connect with Your Customers in a Whole New Way
Connected Employees
Connected Customers
Connected Products
ConnectedPartners
The social revolution is a trust revolution.
What About to Your Company?
Your Customers, Employees, and Partners Are Connected
Are You and Your Company Going through a Social Revolution?
Leading provider of communication services in UK
23 million customers (Telefonica UK)
11,000 employees
450 retail stores
Social Enterprise transformation: Revolutionised selling with social media to reach new customers
O2 Reaches More Customers in a Whole New Way
O2 is Social
Social Customer Pro!le
Partners
Joined Up People
Customer Service
Joined Up Communication
Retail
O2 Money
O2 Media
Joined Up IT
Sales
Joined Up Customer
O2 Wi!
O2 Drive
The Lab
Made-to-measure
apps
Joined Up Business
Connect with Your Customers in a Whole New Way
Connected Employees
Connected Customers
Connected Products
ConnectedPartners
Your Customer
Social Revolution: The New Social Front Of!ce, Where Trust Lives
+32%Sales Productivity
+34%Customer
Satisfaction
+37%Campaign
Effectiveness
+29%Innovation
+34%Employee
Satisfaction
+31%Employee
Productivity
Your Customer
Social Revolution: Success Across Every Major Metric
Source: 2012 Third-party survey of 5,500 salesforce.com customers
Salesforce.com Customers Growing 48% Faster
18% Growth
14% Growth15% GrowthFortune 500
Non-customers Fortune 500Customers
of Salesforce.com
15% Growth
20% Growth
21% Growth33% Growth
Annual growth averaged over 3 years.
+48%faster growth
18% Growth
Source: Salesforce.com analysis
Your Customer
Business is Social
Your Customer
Rossignol Makes the Transformation to Social
Leader in Winter Sports Equipment
$135M in Revenue
1,600 Employees
#1 Ski Brand on Facebook
http://www.youtube.com/watch?v=EbuiWpigF3k
Sales Cloud: Sales is Social
World’s #1 Sales Application
#1 in SFA Market Share (IDC)
Magic Quadrant Leader (Gartner)
Customers Have Increased Sales by 27%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
D&B D-U-N-S Number
D&B Industry Codes
Expanded Search
Social Accounts
YouTube & Klout for Social Accounts & Contacts
Visualforce for Social Accounts & Contacts
Social Person Accounts
Salesforce Mobile for Android
Expanded Report Filters
Personalized Reports Tab
Joined Reports
Cross Filters
Data Bucketing
Selective Sync for Outlook
Email to Case for Outlook
File Recommendations
Premium D&B Data
Advanced Industry Search
Expanded Stare & Compare
Automated Match & Fill
Expanded D&B North American Data
Forecast Quotas & Attainment
Collaborative Forecasts Upgrade
Forecast Drilldown
Campaign Cross-Filters
Dashboard Chart Personalization
Calculated Columns
Joined Reports Charting
Shared Tasks
Exception Reporting
Mobile Dashboards for iPad
Chatter Answers in Portals
Partner Portal Assets
Visual Work"ow Sub"ows
Touch (Beta)
New Customer Search Filters
Custom Field Mapping
Global DUNS Search & Import
D&B for Leads
Opt-out Compliance
Social Key
Joined Reports
Salesforce Partner Communities
Customizable Sales Teams
Exportable Joined Reports
Salesforce for Outlook Side Panel
Collaborative Forecasts
Multiple Contacts on Activities
Collaborative Forecasts API
Con!gurable Forecast List Views
Rep Hovers on Forecasts
Recurring Event Sync
Joined Reports on Dashboards
Hundreds of New FeaturesWinter ’13Spring & Summer ’12
ideas.salesforce.com
First Fully Mobile Sales Application
Easy to Access Your Salesforce Data
Designed for Any Device (HTML 5)
Now Generally Available for iPad
Salesforce Touch Generally Available
Your Customer
Activision Makes Gaming Social#1 Video Game Publisher
$4.8 Billion in Sales
7,700 Employees
Call of Duty, Skylanders
http://www.youtube.com/watch?v=_xoHTWkMKM4
Service Cloud: Service is Social
World’s #1 Service Application
Leader in Customer Service (Gartner, Forrester)
34,000 Customers
Customers Increased Customer Satisfactionby 34%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
Your Customer
Business is Social
Your Customer
Turn insights into action, and connections into customers for life.
#1 in Social Marketing
Salesforce Platform
Social AdsEngagementSocial Content MeasurementWorkflow & Automation
Social Listening
#1 in Social Marketing #1 in Social Listening
Social Listening
Engagement
Measurement
Social Content
Social Ads
Workflow & Automation
Make It Matter. Built on the Marketing Cloud
#1 Company For Social Mentions
Global Social Campaign
Multiple Platforms
http://www.youtube.com/watch?v=eailkeG1sZE
Your Customer
Global leader in Air Freight
13% of total AF KLM revenue
254 destinations, 111 countries
Social Enterprise transformation: Cross-departmental, global, Social Collaboration
Air France KLM Cargo & Martinair Cargo Collaborate with Chatter
http://www.youtube.com/watch?v=d-5LJhblQF0
Chatter is the Leader in Enterprise Collaboration
Secure, private collaboration
150,000 active Chatter networks
30% reduction in customer email
2011 Apple App of the Year
Collaborate
Introducing Salesforce Chatter Communities
Facebook for Partners, Customers, and Employees
Trusted Security and Sharing
Pilot with Winter ’13
Introducing Salesforce Chatterbox
Sync Files Across Devices
Preview/Read Documents
Secure File Sharing
Pilot with Winter ’13
Your Customer
Spotify Embraces Work.com to Motivate Employees
Social, music sharing platform
3 million+ subscribers
500+ worldwide employees: growing rapidly
Transparent, social employee culture
http://www.youtube.com/watch?v=jkZVnXn5MwM
World’s First Social Performance Management App
Align, Motivate, and Drive Team Performance
Social, Transparent, Real-time
Work Better, Together
Work.com: Work is Social
Your Customer
. animate.
Virgin America Makes Travel More SocialBest Domestic Airline for 5 Consecutive Years in Travel and Leisure
$1 Billion Airline Launched in 2007
2,500+ Employees
http://www.youtube.com/watch?v=r3B8YYBKsS8
Salesforce Platform: Innovation is Social
#1 Cloud Platform Market Share (IDC)
#1 Cloud Platform (Forrester)
800,000 Developers
Build and Deliver Social & Mobile Apps
CollaborationEmployee Apps
Force.com
ConsumerApps
HerokuWebsites
Site.com
Databases
Database.com
ISV Services
AppExchange
TouchChatter
IdentityCommunities
AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps
Every Major Business Category
Easy-to-install by Admins & End Users
Used by 70% of Fortune 100
Salesforce Architecture
AppExchange Apps
ERP
Any System
Finance
Back-end SystemsAny Social Network
Social Front-End
Cloud, Social, Mobile
HerokuForce.com
Marketing
Site.com
AppExchangeService Work.comSales
Database.com
Chatter
Data.com
Iden
tity
Salesforce Platform
Communities
90,000 Registrants
800+Sessions
10Keynotes350+
Partners
World’s Largest Vendor Technology Event
www.youtube.com/dreamforce
Thank you
top related