content marketing strategy for 2016

COMPLETE GUIDE ON CONTENT MARKETING IN 2016

WHAT IS CONTENT MARKETING?

Content marketing is a way of

marketing your products or services to

your target audience by creating

relevant and valuable content that

attracts and engages them and

possibly encourages profitable

customer action

CURRENT MARKETING TRENDS FOR 2016

BLOGGING

Companies that blog receive 97%

more links to their sites and have 67%

more leads than those who don’t

blog

SEM

58% marketers use SEM making it the

most-used paid medium to distribute

their content

CONTENT

MARKETINGContent marketing generates 3

times as many leads as traditional

outbound marketing while costing

62 % less. 86% of businesses now use

content marketing

AUTOMATION

67% of those who use marketing

automation find it either very

effective or attractive. 84% of top

performing companies are using

automation , or plan to use it in 2016

SOCIAL MEDIA

In a 2015 social media marketing

industry report by social media

examiner, 92% of marketers said

social media is important to their

business model

VIDEO

In a 2015 Social Media Marketing

Industry Report by Social Media

Examiner, 57% of marketers said they

use video in their digital marketing

strategy

MAIN MARKETING GOALS FOR 2016

The importance of each of marketing goals based on 2015 study

by the Content Marketing Institute

88%Engagement

88%Customer Loyalty

87%Brand Awareness

77%Sales

69%Lead Generation

69%Customer Evangelism

HOW TO MEASURE MARKETING SUCCESS

The most effective way to measure marketing success, based on

a 2015 study by the Content Marketing Institute

Website

Traffic 62%

Sales 54%

SEO

Rank 39%

Time spent

on site 38%

Subscriber

growth 34%

Inbound

Links 23%

12 CONTENT MARKETING TRENDS IN

2016

1. ALGORITHMS TO

GENERATE CONTENT

A paradigm shift in “Content Generation is expected in 2016”

Introduction of Artificial Intelligence in

content can be a game-changer

2. NEW PUBLISHING

OPTIONS IN SOCIAL MEDIA

INSTANT ARTICLES by Facebook now helps get publishers more

visibility to content as compared to their native publishing

platforms

3. FRINGE SOCIAL HUBS

Bigger brands will now be more skeptical to publish content

through social networks which were considered “FRINGE” as now

they have become MAINSTREAM

Content strategies centered on:

will only increase in 2016

4. AGGREGATED CONTENT

Real time content aggregation is on the rise, if what twitter

did with Curator, is any indication

Serving the real-time updates of events as they happen, in

one single platform won’t be new as news channels will face

huge competition

5. BALANCING SEO, SMM,

UX AND ANALYTICS

A proper mix of

SEO, SMM, UX and

ANALYTICS

can help you reap rich rewards when you value their

importance equally and treat them as one – instead of

individual components

6. PAID SOCIAL

The year 2015 saw growth in promoted posts in:

80%

75%

65%

Organic reach continues to decline as Social Networks

aggressively push for advertising on their platforms. If you

haven’t its time to catch on a PAID MEDIA approach as it is

only going to go bigger

7. INFLUENCER MARKETING

Brands are able to generate higher sales by leveraging the

reach of the influencers. According to a study by McKinsey,

such campaigns had 35% HIGHER RETENTION RATE than paid

ads and fetched an higher ROI from 1X – 10X

Tapping into influencers reach has proved to be very cost effective

and will be part of every content marketing strategy in 2016

8. BEAUTIFY AND

PERSONALIZE CONTENT

Global internet speed grew by 17% in a single year, which

means only one thing. You can worry less about slow

connections and create cool graphic oriented content in 2016.

Introducing “ME” to “YOU” marketing [PERSONALIZATION]

in their content will be one of the top focus for over 20%

content marketers in the coming year

9. MOBILE MARKETING

WILL RISE (EVEN HIGHER)

This is the standard “TREND” every year and 2016 will be no

different, as it is only going to get Bigger, with more mobile

access to new audiences.

10. CONTENT IN THE VIRTUAL REALITY ERA

MIGHT ACTUALLY BE REALITY

FaceBook introduced 360 DEGREE VIDEO and same is

supported by YouTube. This opens a whole new realm of

content to be tapped in

In short, top marketers will move beyond just beautification

and improvement in content, virtual reality will give whole new

standard for the big brands out there

11. KNOWLEDGE GRAPH WILL CHANGE

CONTENT CREATION

With the introduction of KNOWLEDGE GRAPH, brands have

already started to focus their energy in trying to rank for long-

tail keywords for queries.

Similar concepts are going to be a highlight in 2016

12. INTERACTIVE CONTENT WILL BRING

ENGAGEMENT

As attention span of the users decrease, VISUAL MEDIUM is the

way to create better engagement through content.

Interactive content like Cinemagraphs, GIF’s have been

dominating newsfeeds and timelines of late and this is

definitely going to sky-rocket in 2016

Sources:

http://contentmarketinginstitute.com/2015/10/content-marketing-trends-

podcast

http://www.forbes.com/sites/johnhall/2015/10/25/10-content-marketing-

trends-to-help-you-budget-for-2016/#6d45a25d65e1

http://www.forbes.com/sites/jaysondemers/2015/10/01/the-top-7-content-

marketing-trends-that-will-dominate-2016/#79182961463d

http://www.skyword.com/contentstandard/enterprise-marketing/content-

marketing-strategy/#category-menu

http://www.marketingprofs.com/charts/2016/29337/content-marketing-

and-social-media-benchmarks-for-brands

I am a high-energy, confident professional withan infectious enthusiasm for technology. As ahighly organized and friendly professional,received industry recognition and awards bywinning various digital marketing activities forCoca-Cola in EFFIES and IAMAI awards forcampaigns like ‘Sprite Teen Till I Die’ and‘Facebook Feature Phone Campaign’ toincrease recruitment and frequency for thebrand among mobile phone users. Possess astrong technical background by completing B-Tech in computer systems and working as aprogrammer. My hobbies include watchingSci-Fi movies and reading books on businessand digital marketing.

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