creating an online presence

What is identity?

What is reputation?

How do you use them in

creating your presence?

Think about how you

want to represent

yourself

Commitment and

Participation

How's it all connected?

Building an audience

What We'll Cover

What is Identity?

What is Identity?

What is Identity?

Identity is the impression people online have of who you are, what you stand for, who you are affiliated with, and what you represent.

Once formed, due to the persistence of the internet, this identity is nearly impossible to change.

What is Reputation?

What do all definitions of reputation come back to?

Trust/Honor/Social Order

What is Reputation?

What is Reputation?

What is Reputation?

What is Reputation?

A Tale of Two Renters...– What do you buy on eBay? On Amazon?– LinkedIn... do you know anyone I know? What's your

work history?– Facebook Profile?– Google Search... which can turn up:

• University profiles/thesis/dissertation• Newspaper articles• Blog entries written and written about• Public records/property

ownership/taxes/registrations/affiliations

How Do You Use Them?

Make sure your identity and your reputation are congruent.

Make sure your trail only leads places you want it to, and that nothing is going to pop up to surprise you later.

In short... control your own press

Slide 11

Represent!

How do you want to represent yourself?

What is your public face, and why?– Voice and

Authenticity as currency “Pretentious” by muxloek

www.flickr.com

Slide 12

Represent!Voice and Authenticity as currency: MediaInfluencer

Slide 13

Represent!Voice and Authenticity as currency: MediaInfluencer

Slide 14

Represent!Voice and Authenticity as currency: MediaInfluencer

Commitment and Participation:

why setting up a profile isn't enoughYou must create a body of work to

support your representation– Twitter – at least four a day

• blogfodder• credibility

Commitment and Participation:

why setting up a profile isn't enoughYou must create a body of work to

support your representation– Blog -- three a week

• maintains interest and focus• keeps you timely

How's It All Connected?

Find yourself on Google

How's It All Connected?

Find yourself on Google

How's It All Connected?

Find yourself on Technorati

How's It All Connected?

Find your context within those, and adjust your participation/reputation accordingly – Online Communities– Blog, blog, blog!

Building An Audience

Know the community– What kinds of people would be on your

blogroll?– What are those people saying? – Who is most referenced within those

blogs?– Who has the highest Technorati rating?– Who has the most traffic?– Who has the best SEO?

Building An Audience

Know the traffic– Who reads your blog?– How did they find you?– What are they saying about you in their

blogs? (And if they aren't saying anything... fix that!)

Building An Audience

What's a trackback?“A Trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.” -- http://en.wikipedia.org/wiki/Trackback

Building An Audience

Trackback etiquette

Building An Audience

Trackback etiquette

Building An Audience

Search -- Why you never want to use search results as your primary audience-building technique

Building An Audience

Signature Files

Building An Audience

Blog Carnivals– A blog carnival is a type of blog event. It is similar to a magazine,

in that it is dedicated to a particular topic, and is published on a regular schedule, often weekly or monthly. Each edition of a blog carnival is in the form of a blog article that contains permalinks links to other blog articles on the particular topic.

– There are many variations, but typically, someone who wants to organize a carnival posts details of the theme or topic to their blog, and asks readers to submit relevant articles for inclusion in an upcoming edition. The host then collects links to these submissions, edits and annotates them (often in very creative ways), and publishes the resulting round-up to his or her blog.

– Many carnivals have a home page or principal organizer, who lines up guest bloggers to host each edition. This means that the carnival travels, appearing on a different blog each time.

– Communities of blog readers, writers, and edition hosts form around specific carnivals. The carnivals provide an aggregation of recent posts by the community on a given topic, and the host provides a level of editing and annotation that helps readers find posts they are interested in. Writers who submit their articles to blog carnivals are rewarded with traffic (if the host decides to give them a link and, perhaps, a positive review).

Building An Audience:Basic Feed Readers

Google Reader http://www.google.com/reader/

FeedReader3 http://www.feedreader.com/

Other Choices http://email.about.com/od/rssreaderswin/tp/top_rss_windows.htm

For More Information and Explanationhttp://en.wikipedia.org/wiki/Aggregator

Now get out there and be present!