creative bedfordshire conference 2016 - briefing social media, lucy bishop - keeping it social

Lucy BishopSocial Media Associate at

‘Keeping It Social’

@WeAreSociable@lucybishop2012

How can the use of social media help you to GROW your creative business?

How shrinking your workload can GROW your business.

What a Social Media Manager can do for you…

Briefing Social Media – What I’ll Cover…

Connect with clients/potential customers directly

Helps to develop a strong brand Online exposure Tell your story Showcase your brand Regular/affordable exposure Networking!

Why Use Social Media?

Cont…

Build relationships with customers You can provide ‘added value content’ Track competitors Monitor brand mentions Targeted following Wide reach potential Drive traffic to your website More ways for you to be ‘found’ Respond to issues/complaints quickly

Why Use Social Media? (continued)

Ask yourself:Do you have the right personality to be a savvy social media manager and the time to take on the task?

Consistency & strategy Do you enjoy using social media platforms? Hiring a SMM doesn’t mean a loss of control…

Remember: Posting poorly written content or conveying the wrong kind of messages/attitudes on social networking sites can seriously affect your digital/PR presence!

Do you have the time?

“Social media has too much opportunity (and too many pits of real time quick sand) to just blindly jump into the deep end of the pool… You need to know how and why

you’re getting involved with social media so that you can right size your resources, relationships & expectations.”

Jay Baer – Marketing Consultant

A half-baked strategy can be just as bad as no strategy at all!

is Key

1. Naturally curious2. Writes conversationally3. Operates with a sense of urgency4. Understands your business-related

goals5. Seeks input from others6. Respects confidentiality

6 Must-Have Attributes of A Social Media Manager…

Audit your current social media accounts Pair you with a relevant associate Become your one-stop marketing team Write a clear social media strategy going

forward Search out great content on your behalf Post regularly and according to the strategy

across all platforms

What A Social Media Manager Can Do For You…

Different Platforms - Denton Drapes

Example – Denton Drapes, Bedfordshire

Example – Denton Drapes, Bedfordshire

Sharing the people behind the business

Not just the ‘hard sell’Encouraging interaction

Personal touch

Example – Denton Drapes, Bedfordshire

Sharing the day to day adventures of the people behind your business – makes you seem down to earth,

approachable, ‘real’.

Respond to interactions/mentions and messages Encourage engagement. Monitor brand mentions/hash tags/opposition Targeted following Send out regular newsletters to your subscribers Provide you with ongoing training/development Develop content that is platform-ready Write and publish a blog for your brand

What A Social Media Manager Can Do For You…

More for your money – time! Scheduling Develop your following Maintain a CONSISTENT voice across all

platforms Develop visual branding Find calendar-specific content Meet you regularly Network on your behalf

What a Social Media Manager Can Do For You…

Improve your overall Google ranking & search-ability. Keep your business in clients timelines We Are Local – collaboration OUT WIT, OUT NETWORK, OUT WRITE your competitors! Time, ENERGY, expertise to implement your strategy for

you/with you – it can be a collaboration!

IT’S OUR JOB TO BE IN THE KNOW – WE STAY ON TOP OF INDUSTRY REPORTS, CHANGES, RESEARCH AND ATTEND

TRAINING/WORKSHOPS, SO YOU DON’T HAVE TO!

What a Social Media Manager can do for you…

Working with a Social Media Manager doesn’t have to mean relinquishing control!

It’s not just about paying someone to do it all for you…

Your accounts can be co-run

Remember…

@WeAreSociable on Twitter Instagram.com/keepingitsocial Pinterest.com/keepingitsocial ‘Emma Garrett Social Media Services’ on Facebook http://www.keepingitsocial.co.uk hello@keepingitsocial.co.uk

@lucybishop2012 on Twitter Mrs Bishop’s Bakes & Banter – Blog Instagram.com/lucybishop2012 Pinterest.com/mrslucybishop lucybishop2012@yahoo.co.uk

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