digital content marketing & role of curation

how to approach

case studies

CONTENT CURATION

why content strategy matters?

THERE’S A SHIFT IN THE WAY PEOPLE CONSUME

INFORMATION & MEDIA BEHAVIOR

Previously Digital was all about Rich Media and Customer

Participations (Web 2.0)

NOWideas

Helge Tenn

“We are not in the business of supporting media industry, we are in the business of CONNECTING with our customers” - Trevor Edwards, Nike Sr. VP Branding

people are getting annoyed by interruption

technology allow new opportunity

And get better avoiding it

PEOPLE WANT TO ENGAGE...

With Each Other with you With Each Other ABOUT you

5............

ImplementationsContent Strategy

forDigital

who & where are they?

how / where they consume

how/ where they engage #1

............

Learn Your Audience

#2............

Add Value, Honest, & Authentic

#3............

Encourage Conversation

& Sharing

#4............

Update Regularly, Dedicated

Team

monitor and curate topic/ content

Ready to react

what content?

Infographics How-To Best Practice Guides

Videos Presentation Slides Downloadable

Images, Pictures

FAQ Rewrite Articles

what content?

CONSUMABLEINTERACTIVE

CURRENTRELEVANT

#5............

Integrated

http://www.eastwestpr.tv/production-services/

content curation

content curation

The act of discovering, gathering, and presenting

digital content that surrounds specific subject matter.

1. Added Value

reasons why curation solve content needs6

4. More Time

for Original Content

2.Thought

Leadership

3.Connect

Brands w/ Customers

5. Monetary

Savings

6.Support

DocumentationContentCurationMarketing.com

CASE%%%%STUDY%%

CONTENT SPARKS

“CONVERSATION”BECOMES CONTENT

4 types of content marketing 1. HOT STORY

Curated Content/ Post on Selected Topic/ articles

that’s featured on the TOP 5 story of the day on

Homepage & respective Topical Categories.

Generally runs up to 2-3 days maximum

2. HOT TOPICSelection of particular hottest trend,

topic of the week. Comprise of 5 keywords/ topic. Inside this, content

will be displayed on 4 types of content: Article, Pictures, Video,

and Twitter on a particular selected HOT TOPIC. 1 out of 5 is available for Featured/ Promoted Topic. The category can run for thematic campaign period of annual permanent category

New

4 types of content marketing 3. STICKY NEWSCurated Content/ Post on Selected Topic/ articles

promoting/ discussing a brand/product/ service featured on our ‘TERPOPULER’ page on

home page. Normally will last maximum 3 days per article

(content)

4. PROMOTED CATEGORIES

LintasMe will help to create, moderate, and populate content for

a new customized categories/ existing categories. ie: Categories

Sponsorship. Either to sponsor existing categories, or create an

entire new categoriesSample Past Campaign: Indosat’s

SEA Games Category* All 4 types of content marketing can serve Articles, Photo, Videos content

1

2

HOT TOPIC

Photo Collections of

iPhone 4S

VIDEO of iPhone 4S

Articles on iPhone 4S

Articles on iPhone 4S

Articles on iPhone 4S

Photo Collections of

iPhone 4S

Tweets about

iPhone 4S

Sample Topic (Keyword Selected) :

iPhone 4S

iPhone 4S

Sticky news (terpopuler stream)

Sticky News

Sticky news (terpopuler stream)

Sticky News

BCA Sticky News

BCA Sticky News

Lintas.Me Strictly Private and Confidential

IT’S NOT MARKETING, IT’S

HOW YOUR BRAND LIVES IN DIGITAL WORLD

Lintas.Me Strictly Private and Confidential

Lintas.Me Strictly Private and Confidential

BRAND VISIBILITYMEETS

CONTENT VISIBILITY

Lintas.Me Strictly Private and Confidential

A SOCIAL SHARING AGGREGATOR, ALL OUR CONTENTS FROM USERS

POSTINGS/ SUBMIT. OR MANY CALL: USER GENERATED

CONTENT

Lintas.Me Strictly Private and Confidential

To enhance process of discovery, personalized platform to help

readers find content & introduce relevant content

Lintas.Me Strictly Private and Confidential

aggregation + curation

@davidwayneika