eday 2009 - funnel of love - online dialogue: ton wesseling

3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue

Become a winner

through attitude and behavior analytics

Compe&tors  Social environment Media 

Online dialogues Prospect / client Company 

Influencing context 

Mul&  purpose  

Mul&‐ channel 

Company goals  Customer goals €€€          

Tuning the conversation Targets & happiness

Profile 

Context 

Experience 

theory © http://onlinedialogue.com

icons © http://dryicons.com

Attitude Social environment Compe&tors  Media Personal experience 

1. icons © http://dryicons.com

Try to find out why your prospect

is NOT buying your product

Take away the

unique NON buying reasons

Behavior Psychological profile History Iden&ty 

2.

Context 

icons © http://dryicons.com

Main psychological behavior profiles

picture ©http://www.keirsey.com/

fast

emotion

logic

slow

Donʼt use the same sign up form

for every single visitor

Introduction page

Sign up page A Product page A 

Sign up page A2

X 

Profiles

3.

Stored data

Build up groups of customer profiles

how to communicate with them

and collect the knowledge of

segmented on attitude and behavior

Hypothesis

Test Analyze

Always do: structured testing

and: implement cross channel!

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