enchantment guy kawasaki ppt

Presented by :Sarang BanubakdeMBA3 1361

Guy Kawasaki is well know author, investor, speaker from Silicon Valley Author of bestseller “Art of Start” Ex employee of Apple Inc and author of “The Macintosh way”

What is Enchantment???Action that causes a voluntary

change of hearts and minds and therefore actions

Why Enchantment?

Likeability

Step in to their shoesPeople are not binary.Use simple words.Use the active voice.Keep it short.

Achieving Trustwothiness Trust Others Be a “Mensch” Disclose your interests Be knowledgeable Interact !!

How To Prepare? Deep, IntelligentUse Simile, metaphors Stay PositiveRemove the fences Establish goal Create a checklist

LAUNCHING

Tell a story Immerse people Plant many seeds Ask people their plan Reduce number of choices Illustrate salient points

Overcoming Resistance• Inertia and fear of making mistakes• Provide Social proofs• Create perception of Scarcity • Show your magic• Assign a label

Enduring Enchantment

ConformityIdentificationInternalizationInvoke ReciprocityLet it spread

More Techniques……

Push Technique -Presentations

-Emails-Twitter

Pull Technique -Facebook-LinkedIn -Websites, blogs & Youtube

Enchanting Bosses

Enchanting Employees

Never outshine them Always ask for mentoring Drop everything and do what he asks to do

Reward them Never ask to do what you would not doProvide them Mastery, Autonomy, Purpose (MAP)

Resisting Enchantmento Avoid temptations o Look far into futureo Know your limitationso Beware of pseudo data & expertso Track previous decisions

Be Enchanted……..

Thank you!!!!