extensionnewagent

Social Media

New Agent Training

Sept. 29, 2010

Elaine Edwards, News Media and Marketing Coordinator

K-State Research and Extension

elainee@ksu.edu or @elainecarol on Twitter

WHAT MAKES SOCIAL NETWORKING WORK?

Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation

Where to begin?Pick 1, 2, or 3.

74% of U.S. adults use the Internet. 

Super Bowl was most watch program ever recorded in US history.

1 in 7 got online during the Super Bowl

The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

http://www.flickr.com/photos/cayusa/4339358375/

Adoption Curve & Phases

socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png  

Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)

Where the people are

World Users US Users

Facebook 500 million 116 million

MySpace 175 million 57 million

Twitter 75 million 19 million

LinkedIn 60 million 30 million

How many have heard of Cooperative Extension?

How many have heard of Cooperative Extension?Are we where the people are?

27% of U. S. adult population

16 % of U.S. 18-35 year olds

In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks.

flickr.com/photos/vermininc/3070779130/

flickr.com/photos/yourdon/3554487541/

93% of Americans own a cell phone

In 2009, smartphone ownership increased from 11% to 17%.

resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

flickr.com/photos/yourdon/4236402727/

Of smartphone users,in 2009:

resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

3G phone ownership increased from 32% to 43%. 

Unlimited data plan subscriptions rose

from 16% to 21%.

flickr.com/photos/yourdon/3275742912/

1 2

500

308

Facebook US

Facebook48% of Americans have a Facebook or MySpace account. (April 2009)

news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11

Facebook

In mid March 2010Facebook surpassed Google in the US to become the most visited website for a week.

weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

Facebook

Average user has 130 friends on the site.

Average user spends more than 55 minutes per day on Facebook.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

Facebook

3+ billion photos uploaded to the site each month.

14+ million videos uploaded each month.

5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

U.S. Facebook stats: Sept. 2010http://www.checkfacebook.com/

Facebook

3+ million active Fan Pages.

1.5+ million local businesses have

active Pages.

20+ million people become fans of

Pages each day.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

YouTube

Every minute, 20 hours of video is uploaded.

51% of YouTube users go to YouTube weekly or more often.

http://www.youtube.com/t/fact_sheet

Blogosphere

346 million – people read blogs (comScore March 2008)

900,000 - average number of blog posts in a 24 hour period

77% - active Internet users read blogs

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Twitter stats

2008 2009 2010

4% of US Internet users6 million

11% US Internet users11 million

15% US Internet users18 million

Twitter stats

Twitter is the fastest growing with social network.

Now 50 million tweets per day.

blog.twitter.com/2010/02/measuring-tweets.html

www.mashable.com

emarketer.com/Article.aspx?R=1007271

Twitter statsUsers with an average of 1,000 followers

tweet the most,

more than those with fewer than 100

followers, and

more than those with more than 100,000

followers.

barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf

(January 2010)

Twitter statsAverage Twitter user has 27 followers.

barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf

Twitter statsTwitter users are becoming more engaged over time when controlled for sample age.

themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/

80% of all                usage is on mobile devices.

flickr.com/photos/whartz/2944633673/

Wikipedia

Executives from all Fortune 500 companies are LinkedIn members.

Users represent 150 industries and 200 countries.

press.linkedin.com/about

LinkedIn

Wikipedia

75,000 active contributors

13 million articles

65 million 2009 monthly visitors

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/

http://about.extension.org/why-extension/

Are YOU one of the 2,500 Cooperative Extension educators

who have worked in a Community of Practice?

eXtension has published 32,821 pages of content and more than 40,000 frequently asked questions and answers

http://about.extension.org/why-extension/

More than 22,000 Ask an Expert questions have been resolved.  56% of Ask an Expert users are NEW to Cooperative Extension.

They believe eXtension answers are trusted and unbiased. 

eXtension has 201 courses in Moodle with 3000 registered public users eXtension has 160 courses in Moodle for Professional Development

More than 2,500 Extension professionals were trained in 78 events via eXtension in 2009.

Extension Social Media Participation

eXtension Peopleextension.org/people/colleagues/socialnetworks

A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension

Facebook Cooperative Extension Grouphttp://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts

Research and Extension

Twitter: @kstatenews; @ksugardenguy; @elainecarol;

• http://twitter.com/#!/kstate/k-state/members

YouTube:• K-State Research and Extension

http://www.youtube.com/user/KSREVideos

• Ohio State University Extensionhttp://www.youtube.com/user/OSUExtension

FacebookKansas 4-H

http://www.facebook.com/home.php?sk=lf#!/pages/Kansas-4-H/137552436971?ref=ts

Riley County

http://www.facebook.com/#!/RileyCountyExtension?ref=ts

University of Missouri-Greene County

http://www.facebook.com/#!/pages/Greene-County-Extension-Council/81455148268

KSRE Programs

• http://www.walkkansas.org/• http://thedemogarden.org/

KIOWA County • http://www.youtube.com/kiowacountyks

ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/

 Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension 

Find Extension colleagues in social media people.extension.org

Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices

Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/  

Resources

Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas

Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf

Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio   agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR   The Social Network Roadmapglobalhumancapital.org/?p=675  

Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664

ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio   agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR   The Social Network Roadmap globalhumancapital.org/?p=675  

Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664

Why eXtension? about.extension.org/why-extension/

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Based on a work at www.slideshare.net/aafromaa

Anne Mims Adrian

Adapted for Kansas State University by

Elaine Edwards