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Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Keeping Students on Track

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Nudge Design Research and Proposal

-Phones create distractions for students and refrain them from paying attention in class, learning, studying and doing assignments

Identified Problem

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

-Students focus on social media and texting on their phones that do not pertain to school

Observations

Nudge Design Research

Observations

Nudge Design Research

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

-Students do not learn the necessary information in school due to overuse of cellphones in classrooms

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Design Tip Employed

Nudge Design Research

-To encourage people to select an option or engage in a behavior that is usually associated with a loss, delay losses so that they occur in the future

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Desired Behavioral Outcome

Nudge Design Research

-Encourage students to re-prioritize social media usage and texting during class which will result in improved learning

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Proposed Nudge Design Solution

Nudge Design Research

-Have an app that locks the students phone when they enter a classroom, similar to a parental control

-Send automatic text messages to classmates and friends letting them know student is in class and cannot respond

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Illustrated solution

Nudge Design

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Naming and Logo Design Process

Nudge Design

-Smart in Italian: Intelligente

-Technology in Swedish: Teknik

-Behavior in French: Comportement

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Naming and Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Naming and Logo Design Process

Nudge Design

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Naming and Logo Design Process

Nudge Design

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Nudge Design

-Intelligente + Comportement = Tellegent

Naming and Logo Design Process

-Sounds like telephone and intelligent, which is the idea of the app (making smarter choices with cellphones)

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Nudge Design

Naming and Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Nudge Design

Storyboard