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Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Keeping Students on Track


Nudge Design Research and Proposal

-Phones create distractions for students and refrain them from paying attention in class, learning, studying and doing assignments

Identified Problem


-Students focus on social media and texting on their phones that do not pertain to school

Observations

Nudge Design Research

Observations



-Students do not learn the necessary information in school due to overuse of cellphones in classrooms


Design Tip Employed


-To encourage people to select an option or engage in a behavior that is usually associated with a loss, delay losses so that they occur in the future


Desired Behavioral Outcome


-Encourage students to re-prioritize social media usage and texting during class which will result in improved learning


Proposed Nudge Design Solution


-Have an app that locks the students phone when they enter a classroom, similar to a parental control

-Send automatic text messages to classmates and friends letting them know student is in class and cannot respond


Illustrated solution

Nudge Design


Naming and Logo Design Process

Nudge Design

-Smart in Italian: Intelligente

-Technology in Swedish: Teknik

-Behavior in French: Comportement



Nudge Design


Nudge Design

-Intelligente + Comportement = Tellegent


-Sounds like telephone and intelligent, which is the idea of the app (making smarter choices with cellphones)


Nudge Design



Nudge Design

Storyboard