Seeds Terri Sun

FA102A, Research, Product Proposal and TransMedia Explorations

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Seeds

Assignment One, Research

“Half of all US Food Produce is Thrown Away...”

https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect

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Seeds

Assignment One, Research

World Hunger Epidemic

Americans are known as a “Cult of Perfection”

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Seeds

Assignment One, Research

“How ‘Ugly’ Fruits and Vegetables can Help Solve World Hunger”

http://www.nationalgeographic.com/magazine/2016/03/global-food-waste-statistics/

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Seeds

Assignment One, Research

Issue of Farm to Fork

Imperfect Produce is synonymous for “ugly” and defective products.

Rising food mileage and environmental footprints.

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Seeds

Assignment One, Research

“World’s Largest Vertical Farm Grows Without Soil, Sunlight or Water in Newark”

https://www.theguardian.com/environment/2016/aug/14/world-largest-vertical-farm-newark-green-revolution

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Seeds

Assignment One, Research

Controlled Environment Solutions

Overpopulation and Urbanization

Popularizing new “Green Agriculture” or “Precision Agriculture” has long been only accessible for the rich

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Seeds

Seeds:

Hi-Tech Vertical farming made easy and accessible for consumers

Smaller consumer models created for easy at-home, and in-kitchen use.

Endorsed by Michelle Obama and by real chefs in the White House!

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Seeds

Source for Brand Character Words:

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MarshallMathers,aka.EminemAmericanRapArtist

Seeds

Naming Process:

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Area

TransitionHumanBody BoundariesForm

Primary

OpenFunctionMetaphor EmergingImminent

Dimensional

NaturePhysical InternalBiotechnologyCrumbs

Marked

GoogleEconomy Modify

Seeds

Brand Character Diagram:

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Seeds - Social Media Exploration

Twitter Campaign with Visuals:

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Seeds - Social Media Exploration

Twitter Campaign with Visuals:

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Seeds - Social Media Exploration

Twitter Campaign with Visuals:

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Seeds - Social Media Exploration

Twitter Campaign with Visuals:

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Seeds - Social Media Exploration

Twitter Campaign with Visuals:

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