Seeds Terri Sun

FA102A, Research, Product Proposal and TransMedia Explorations

Terri Sun

Seeds

Assignment One, Research

“Half of all US Food Produce is Thrown Away...”

https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect

Terri Sun

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Assignment One, Research

World Hunger Epidemic

Americans are known as a “Cult of Perfection”

Terri Sun

Seeds

Assignment One, Research

“How ‘Ugly’ Fruits and Vegetables can Help Solve World Hunger”

http://www.nationalgeographic.com/magazine/2016/03/global-food-waste-statistics/

Terri Sun

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Assignment One, Research

Issue of Farm to Fork

Imperfect Produce is synonymous for “ugly” and defective products.

Rising food mileage and environmental footprints.

Terri Sun

Seeds

Assignment One, Research

“World’s Largest Vertical Farm Grows Without Soil, Sunlight or Water in Newark”

https://www.theguardian.com/environment/2016/aug/14/world-largest-vertical-farm-newark-green-revolution

Terri Sun

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Assignment One, Research

Controlled Environment Solutions

Overpopulation and Urbanization

Popularizing new “Green Agriculture” or “Precision Agriculture” has long been only accessible for the rich

Terri Sun

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Seeds:

Hi-Tech Vertical farming made easy and accessible for consumers

Smaller consumer models created for easy at-home, and in-kitchen use.

Endorsed by Michelle Obama and by real chefs in the White House!

Terri Sun

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Source for Brand Character Words:

Terri Sun

MarshallMathers,aka.EminemAmericanRapArtist

Seeds

Naming Process:

Terri Sun

Area

TransitionHumanBody BoundariesForm

Primary

OpenFunctionMetaphor EmergingImminent

Dimensional

NaturePhysical InternalBiotechnologyCrumbs

Marked

GoogleEconomy Modify

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Brand Character Diagram:

Terri Sun