fa102 final

Aeroponics: Food Creation and Distribution Emily June

FA102a, Research and Brand Development


Assignment One, Research

“Future food for cities”http://www.kurzweilai.net/future-food-for-citieshttp://www.kurzweilai.net/future-food-for-cities

http://www.kurzweilai.net/future-food-for-citieshttp://www.kurzweilai.net/future-food-for-cities



”These new technologies allow [consumers] to take control of their own food production”http://www.kurzweilai.net/future-food-for-cities

http://www.kurzweilai.net/future-food-for-cities



• Aeroponic gardens save 90% water • Growth rate can be 25% higher than soil

gardens http://www.kurzweilai.net/future-food-for-cities#!prettyPhoto

http://www.kurzweilai.net/future-food-for-cities#!prettyPhoto



“Agropolis will likely be a concept store and market where vegetables are grown on site.” http://www.kurzweilai.net/future-food-for-citieshttp://www.kurzweilai.net/future-food-for-cities


Assignment One, Description of Future Service

Food Creation and Distribution with Aeroponics

Assignment Two, Name Process

• Selected words: Sustainable, aeroponics, healthy, organic, gardens, growth, future food, technology

• Name Possibilities: Sustainable Gardens, Sustainable Growth, Aero Gardens, Aero Technologies, Aero-organics

• Selected Name: Aero Gardens• Justification: Aero sounds intriguing and futuristic,

while Gardens is safe and familiar. It sounds healthy.


Character/PersonaHealth Conscious

EasygoingProgressive

Smart

ToneTechnology

Market/StoreCreationGrowth

LanguageAeroponics

OrganicWorld Hunger

GardenHealthy

PurposeCreatesSustains

FeedsNourishes

Aero Gardens

Assignment Two, Brand Character Diagram


Assignment Three, Logotype ResearchWord From Diagram:

Healthy

http://www.pixcelldesign.co.uk/images/kearseys_logo.gif

Assignment Three, Logotype Research

http://www.mondaynightliveevents.com/img/logo_stuff/logotype.gif

http://www.sproutcontent.com/Portals/131912/images/logo-healthy-living.png


Assignment Three, Finished Logotype



Assignment Four, Social Media Branding, Research

• Basics Cooperative https://www.facebook.com/BasicsCooperativeNaturalFoods

• Whole Foods Markethttps://www.facebook.com/wholefoods?fref=ts

• Starbucks https://www.facebook.com/Starbucks?fref=ts


Assignment Four, Social Media Branding, Creating Community

I used word of mouth to get people to check out my service’s Facebook page. I also texted a few people to get the word out.


Assignment Four, Social Media Branding, Facebook Pages


Assignment Five, Webpage Layout Research for Wireframes

http://www.organicavenue.com/


Assignment Five, Webpage Layout Research for Wireframes

http://www.basicshealth.com/index.php


Assignment Five, Wireframe

Logotype

Image and Tagline

Short Description

Facebook Twitter Pinterest

About Healthy Choices Locations Store Hours Contact us


Assignment Five, Tagline Research

• Broadcast yourself http://www.youtube.com/

• Think differenthttp://www.apple.com/

• Be what’s nexthttp://www.microsoft.com/en-us/default.aspx

• It gives you wingshttp://www.redbull.com/cs/Satellite/en_INT/RedBull/001242745950125

• Imagination at workhttp://www.ge.com/


Assignment Five, Homepage Visual Design in a Browser

https://projects.invisionapp.com/console/4617162


Assignment Five, Lower Level Visual Design in a Browser

http://invis.io/KRB347VE


Assignment Five, Linked Prototype URL

http://invis.io/GUB2BIQ9

fa102 final

Documents

researchfuture food

distribution emily junefa102a

distribution withaeroponics

social media branding

aero gardens justification

research aeroponic gardens

aero technologies

sustainable gardens