failcon atlanta - a post-mortem of a healthcare startup

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A post-mortem of a failed healthcare tech startup

Jeff Novich

Failcon Atlanta 2014

About me

Hackathons

Startups

Recent Employment School

Medical School Graduation 1975

Dr. Novich

1,200 patients

200+ phone calls a day

3 assistants

Declining Net

50 phone calls a day

0 assistants

Increased Net

50% same day visits

Then Now

I’m spoiled.

“”

I took to it right away and I absolutely love it.

“ ”

40 investors

No.

1. Business > Product

2. The “Black Box”

2. The “Black Box”

2. The “Black Box”

2. The “Black Box”

3. Don’t build for outliers

4. Doctors are tech laggards

5. Understand user acquisition

6. Patient portals are commoditized

7. Do your homework

8. No CTO

9. Losing the passion.

This is what failure looks like.

Thank you!

@jeffnovich

jeffnovich@gmail.com

Planetjeffro.com

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