get your blog on!

GET YOUR BLOG ON!

Social Media Marketing Camp 3The Blogging Addition

Jay ThompsonBroker / Owner – Thompson’s RealtyPhoenixRealEstateGuy.comRealtyTechHelp.com

What we’ll cover

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Get your blog on! Why you write What to write When to write How to write

Why you Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Ultimately, you write to gain clients Have a goal

Subscribers Search registrations Contact forms submitted “Commission Checks” is too vague Define it, track it, modify as needed

What to Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Write what you are passionate about… Your readers will sense your passion. Or

not. Write for your readers, not Google.

Google is smart, so are your readers.

What to Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Don’t obsess on ranking for “Your City Real Estate” Target “long tail” terms:

Subdivisions Parts of your city as opposed to the whole Niche markets – golf course homes, first time

buyers, price ranges, foreclosures Your blog doesn’t have to be just real

estate Let your personality through

What to Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Writer’s Block? Mine real estate forums for questions:

Trulia Voices Q&A Zillow Advice

Google “real estate blog topics” Read other real estate blogs

Build on ideas, DO NOT take content!

When to Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

“One off” content “Evergreen” content

Not time specific Long lasting

Time sensitive content Local events Legislative events Announcements

Sometimes it pays to be timely

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Sometimes it pays to be timely

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Be Timely

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Set up Google alerts “City real estate” “city grand opening”

Subscribe to Chamber of Commerce updates

Subscribe to local newspaper’s RSS feeds

Track legislation on OpenCongress.org

How to Write

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Accept the fact most won’t read your entire article.

Readers scan blogs, much like newspapers.

The “F shape”

Eyetracking Heatmap

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Taking Advantage of the F Shape

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Titles are important – to readers and search engines Titles are the newsprint equivalent of

headlines Write the title AFTER the article Keywords are important, but don’t stuff

Taking Advantage of the F Shape

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

The first paragraph is the most important

Break up blocks of text Sub-headings Indent Lists

Split lengthy tomes into multiple parts White space is your friend

HTML php CSS meta tags <H1> keyword density – Oh My!

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Forget all this stuff Just WRITE

Write like you speak Write consistently Vary your content Be real / authentic / transparent / YOU BUILD TRUST

Attracting Attention

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Prospective clients Local people Search engines Other agents Media

Consistency is key for all 5.It takes practiceIT TAKES TIME

Thanks!!

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Questions? Contact me: jay@thompsonsrealty.com

This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com

Sites of Interest

Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com

Copy Blogger Pro Blogger Eye Tracking Research -

http://www.useit.com/eyetracking/ Phoenix Real Estate Guy! ;)