get your blog on!
DESCRIPTION
For Social Media Marketing Camp 3TRANSCRIPT
GET YOUR BLOG ON!
Social Media Marketing Camp 3The Blogging Addition
Jay ThompsonBroker / Owner – Thompson’s RealtyPhoenixRealEstateGuy.comRealtyTechHelp.com
What we’ll cover
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Get your blog on! Why you write What to write When to write How to write
Why you Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Ultimately, you write to gain clients Have a goal
Subscribers Search registrations Contact forms submitted “Commission Checks” is too vague Define it, track it, modify as needed
What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Write what you are passionate about… Your readers will sense your passion. Or
not. Write for your readers, not Google.
Google is smart, so are your readers.
What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Don’t obsess on ranking for “Your City Real Estate” Target “long tail” terms:
Subdivisions Parts of your city as opposed to the whole Niche markets – golf course homes, first time
buyers, price ranges, foreclosures Your blog doesn’t have to be just real
estate Let your personality through
What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Writer’s Block? Mine real estate forums for questions:
Trulia Voices Q&A Zillow Advice
Google “real estate blog topics” Read other real estate blogs
Build on ideas, DO NOT take content!
When to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
“One off” content “Evergreen” content
Not time specific Long lasting
Time sensitive content Local events Legislative events Announcements
Sometimes it pays to be timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Sometimes it pays to be timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Be Timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Set up Google alerts “City real estate” “city grand opening”
Subscribe to Chamber of Commerce updates
Subscribe to local newspaper’s RSS feeds
Track legislation on OpenCongress.org
How to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Accept the fact most won’t read your entire article.
Readers scan blogs, much like newspapers.
The “F shape”
Eyetracking Heatmap
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Taking Advantage of the F Shape
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Titles are important – to readers and search engines Titles are the newsprint equivalent of
headlines Write the title AFTER the article Keywords are important, but don’t stuff
Taking Advantage of the F Shape
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
The first paragraph is the most important
Break up blocks of text Sub-headings Indent Lists
Split lengthy tomes into multiple parts White space is your friend
HTML php CSS meta tags <H1> keyword density – Oh My!
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Forget all this stuff Just WRITE
Write like you speak Write consistently Vary your content Be real / authentic / transparent / YOU BUILD TRUST
Attracting Attention
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Prospective clients Local people Search engines Other agents Media
Consistency is key for all 5.It takes practiceIT TAKES TIME
Thanks!!
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Questions? Contact me: [email protected]
This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com
Sites of Interest
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Copy Blogger Pro Blogger Eye Tracking Research -
http://www.useit.com/eyetracking/ Phoenix Real Estate Guy! ;)