getting the eword out

The Joy of TechGetting The e-Word OUTFebruary 8, 2010Jim Pickett, AIDS Foundation of Chicago(LifeLube.org)jpickett@aidschicago.org

Forum + podcasting

The new measure

Forum 1(Good Sex, Bad Sex)

Forum 2(Sex on Superhighway)

Forum 3(Let’s Take a Glass)

Forum 4(Tunnel of Love)

AttendanceIn-Person

Downloads(As of January 6, 2009)

Increase

148

95

81

122

7,003

9,946

7,777

10,177

x 47

x 104

x 96

x 83

Forum 5(Generation You)

87 5,522 – Sept

x 63

Forum 6(Risky Business?)

6,100 – Sept 145 x 42

Podcasts are the gifts that keep on giving

Interact with our content for ONE HOUR

The 5 W’sWhy are we doing this? (Goals)

What are we going to do? (Tactics)

Who are we trying to reach? (Community)

Where are we going to do it? (Networks)

When are we going to do it (Time)

+ HOW (Help?)

Social Media Helps You To …Tell your story – you are your own media

Focus on relationships with current – and potential – members, advocates & donors

Increase transparency

Share information: Educate others about your agency and issues and learn from others

Build a more meaningful community

Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/

Community ValuesGenerosityStories AgilityCompassionAuthenticity

- Tara Hunt, author of “The Whuffie Factor”http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap

Shift Perspective

Why should your org be on Twitter?

Wide reachFast informationImmediate

Why shouldn’t you be on Twitter?ImmediacyPermanenceShort span for ideas

Twitter Do’sBe Human

Show personalityFollow interesting peopleBe usefulBe engagingBe Humble

Twitter Don’tsDon’t just drop linksDon’t follow everyone that follows you automatically

Clutter makes conversation harderDon’t tweet about the mundaneDon’t be selfish

RT others & share great content

Further Your MissionUse to find other similar orgs doingFind out what’s being said about youBuild community and relationshipsGet your story out to the masses