getting the eword out
TRANSCRIPT
The Joy of TechGetting The e-Word OUTFebruary 8, 2010Jim Pickett, AIDS Foundation of Chicago(LifeLube.org)[email protected]
Forum + podcasting
The new measure
Forum 1(Good Sex, Bad Sex)
Forum 2(Sex on Superhighway)
Forum 3(Let’s Take a Glass)
Forum 4(Tunnel of Love)
AttendanceIn-Person
Downloads(As of January 6, 2009)
Increase
148
95
81
122
7,003
9,946
7,777
10,177
x 47
x 104
x 96
x 83
Forum 5(Generation You)
87 5,522 – Sept
x 63
Forum 6(Risky Business?)
6,100 – Sept 145 x 42
Podcasts are the gifts that keep on giving
Interact with our content for ONE HOUR
The 5 W’sWhy are we doing this? (Goals)
What are we going to do? (Tactics)
Who are we trying to reach? (Community)
Where are we going to do it? (Networks)
When are we going to do it (Time)
+ HOW (Help?)
Social Media Helps You To …Tell your story – you are your own media
Focus on relationships with current – and potential – members, advocates & donors
Increase transparency
Share information: Educate others about your agency and issues and learn from others
Build a more meaningful community
Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/
Community ValuesGenerosityStories AgilityCompassionAuthenticity
- Tara Hunt, author of “The Whuffie Factor”http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap
Shift Perspective
Why should your org be on Twitter?
Wide reachFast informationImmediate
Why shouldn’t you be on Twitter?ImmediacyPermanenceShort span for ideas
Twitter Do’sBe Human
Show personalityFollow interesting peopleBe usefulBe engagingBe Humble
Twitter Don’tsDon’t just drop linksDon’t follow everyone that follows you automatically
Clutter makes conversation harderDon’t tweet about the mundaneDon’t be selfish
RT others & share great content
Further Your MissionUse to find other similar orgs doingFind out what’s being said about youBuild community and relationshipsGet your story out to the masses