global coprorate twitter influence energy

Post on 26-Jun-2015

39 Views

Category:

Social Media

2 Downloads

Preview:

Click to see full reader

TRANSCRIPT

_022414

Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.

THE GLOBAL CORPORATE

Gender and Age of Followers of Energy Companies

33%

1.3x .7x

of followers are between the ages of 26 AND 35

1.4x

less likely than the average user to be FEMALE

Followers are

more likely than the average user to be MALE

Followers are

1.2x more likely than the average user to be between the ages of36 AND 45

Followers are

more likely than the average user to be between the ages of46 AND 55

Followers are

Locations, Work and Interests of Followers of Energy Companies

234.2xmore likely to be from CARACAS, VENEZUELAthan the average user

30% followers from the UNITED STATES

FOLLOWERS OF ENERGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN

AUTO TRAVELFOODBUSINESS SPORTSSCIENCE TECHNOLOGYEDUCATION

FINANCIAL

EDUCATION

SOFTWARE

POLITICS

HOUSTON LONDONRIO DE JANEIROCARACAS

NEW YORK

TOP FIVE CITIES followers are from

FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN

followers of energy accounts are

Followers of Energy Companies

330x

Followers of Energy CompaniesFollowers of Energy CompaniesFollowers of Energy Companies

300AVERAGE TWITTER USER

734FOLLOWERS OF ENERGY COMPANIESvs. 1.8x

NETWORK SIZE

STRONGER THAN AVERAGE TWITTER USERS

THEY HAVE A SOCIAL PULL

Followers of energy companies have an average network size 1.8 times that of average Twitter users

Social pull measures how well followers are connected across social media.

EnergyCompanies

Twitter Influence StudyWho is following large global companies on Twitter?

The average Twitter user has approximately 300 connections across all social media platforms, and followers of energy companies average 734 connections across all social media platforms.

top related