hacking youtube advertising
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March 5, 2015
Hacking YouTube Advertising
Jake Larsen
Founder of Video Power Marketing
@JakeLarsen7
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Real Estate Marketing Map
TV City “Detroit”
PPC City “NYC”
SEO City “Miami”
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@JakeLarsen7 #SMX #32C
SEO City “Miami”
Up Front $$$ & Work
with No Guarantees
One Change
Can Ruin
Everything
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@JakeLarsen7 #SMX #32C
PPC City “NYC”
$35 Cost Per Click!
Competitive / Expensive High
Cost of Living
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Problem
Opportunity
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Going “Viral” is NOT a Strategy
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@JakeLarsen7 #SMX #32C
Consistent Formula That Works
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
How To Turn YouTube Advertising
into an Automated Sales Machine
•Guaranteed Exposure with Video & YouTube
•The Hack - almost FREE Targeted Traffic
•Videos that get Attention, Traffic & Sales
•Case Study: Turn $1 into $7
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
WHY VIDEO?
More Likely to
Appear on the First
Page of Google
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@JakeLarsen7 #SMX #32C
WHY VIDEO?
Higher CTR
Than Text
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Avg. Order Value
Site Avg: $227
Videos: $376
Conversion Rate
Site Avg: 1.28%
Videos: 2.35%
Analytics Traffic Source: YouTube
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
...they Spend More,
More Often
When People Watch Video...
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@JakeLarsen7 #SMX #32C
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
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In-Stream
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@JakeLarsen7 #SMX #32C
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@JakeLarsen7 #SMX #32C
Demographics: Age, Gender, Parent
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@JakeLarsen7 #SMX #32C
Geographics: Country > City > Zip Code
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@JakeLarsen7 #SMX #32C
Interest
Of Person
Topics
Content of Page
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Keywords
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Case Study
How to
Turn $1 into $7
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
$79,410
Orders: 286
Conv. Rate: .37%
Clicks: 7,679
CTR: 10.2%
Views: 37,789
$ Right Results $
Right
People Right Message
Ad Spend: $10,651
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
HOW Do You Make
Videos that
Move People?
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@JakeLarsen7 #SMX #32C
GRAB
ATTENTION in 5 Seconds
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Effective Video Ad Formula
1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.
Text “Video” to 801.877.1309
Send PDF Checklists + Examples
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
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@JakeLarsen7 #SMX #32C
searchmarketingexpo.com
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