high bounce rate - causes and solutions

CAUSES OF HIGH BOUNCE RATE & EFFECTIVE SOLUTIONS TO REDUCE IT

Neuronimbus Software Services P. Ltd.

What is a Website Bounce Rate?

WEBSITE BOUNCE RATE

The number of visitors who arrive on a particular home page of a website and leave without visiting any other

pages of the website

CAUSES AND SOLUTIONS

CAUSE 1

Usability And Design Of The Website Affects The Bounce Rate

PRESENTATION MATTERS!!

A website full of COLOURS and ANIMATIONS will irritate the user

Too much time invested in understanding the NAVIGATION

and FEATURES OF WEBSITE

SOLUTION

• A good, sleek and simple website

• Don’t just communicate with the target consumers but also ENGAGE with them too

Other helpful tips include:

• Simple navigation

• Don’t depend on third party content and widgets

• Easy to read content on all kinds of devices

POINTS TO REMEMBER!!!

CAUSE 2

If Content Does Not Match The Expectations Of The Visitor, It Can Affect The Bounce Rate!

Content is the KING! Make sure it is easily accessible.

CONTENT

SIZE

FONT COLOUR

SOLUTION

POINTS TO REMEMBER!!!

• To enhance the accessibility of the site make proper use of contrast

• Make your content easy to find and focus on• Attract visitor’s attention to a particular place or page by using

the most powerful tool; CONTRAST to optimum level

Other tips:• Make your website readable across all types of devices like

computer, laptop or mobile• Maintain the curiosity of the readers• The content should speak out the purpose of the website

CAUSE 3

Too Many Advertisement Copies on Your Website Can Create A Much Higher Bounce Rate

Advertising close to

NAVIGATION

ACCIDENTAL CLICKS

Forcing visitor to

LEAVE THE WEBSITE

SOLUTION

POINTS TO REMEMBER

• Place an ad in such a manner that they do not interfere with the experience of the visitor in any manner

• Make sure that the ad copies are in line with what your website offers

THANK YOU

FOR MORE INFORMATION, VISIT US AT:

www.neuronimbus.com

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