h:\intercultural communication project

Intercultural Communication Project

Business Netiquette in Anglo-Saxon Culture (USA, Great Britain and Australia)

by Alexey Kudryavtsev

LMA-501

Business Netiquette

Our subject is the set of norms that regulate online business communication in Anglo-Saxon culture.

Our aim is to point out the main tendencies defining the rules of online business communication in Anglo-Saxon culture carried

out by means of major messaging systems.

Since most of the international business communication is done in English, most probably it is the norms of netiquette

established by the representatives of Anglo-Saxon culture that will be regarded as most widespread and most regularly

followed these days, so we may conclude that the study carried out in this work is highly topical

Worldview

The term “worldview” stands for:

1) The overall perspective from which one sees and interprets the world, and

2) A collection of beliefs about life and the universe held by an individual or a group” [The American Heritage Dictionary of the

English Language, Fourth Edition]

Structure of worldview

• Ideology (e.g. beliefs in God, cosmology),• Narrative (e.g. sacred writings and myths),• Norms (e.g. ethics and morality),• Rituals (e.g. activities designed to renew bonds),• Experience (e.g. emotional and spiritual

elements), and• A social element (educating future generations)

[Michael D. Palmer 1998: 12].

Etiquette & Netiquette

“Etiquette” is the name for the codes of rules governing social or diplomatic intercourse that vary from the more or less flexible laws of social usage (differing according to local customs or taboos).

“InterNET” + “Etiquette” = “Netiquette”:

etiquette guidelines for posting messages to online services, and particularly Internet newsgroups.

Netiquette types

• Communication through company website

• Writing business e-mails• Communication in instant

messengers• Communication in

business chatrooms, forums, message boards, etc.

• Web conferencing

Communication through company Web site: DO’s

Communication through company Web site: DON’Ts

Communication in instant messengers: DO’s

"Away" status message Professional communication pattern

Communication in instant messengers: DON’Ts

Informal languageWriting in caps is

traditionally regarded as shouting

Communication in instant messengers: DON’Ts

Lengthy messages “Machine gun” messaging

Communication via e-mail

Conclusion

Universal netiquette norms that can be used in all spheres of business communication via

electronic messaging systems:1) Personalized communication;

2) Professional attitude;

3) Security awareness;

4) Easy feedback;

5) Careful timing;

6) Common courtesy.

Thanks for your attention!

Best regards,Mr. Alexey Kudryavtsev,Studentgr. LMA-501 :)

Dear Jury,