homeaway summit 2012
Post on 06-Feb-2016
25 Views
Preview:
DESCRIPTION
TRANSCRIPT
HomeAway Confidential© 2010 HomeAway. All rights reserved.
HomeAway Summit 2012
HomeAway Confidential© 2009 HomeAway. All rights reserved.
YouTube and Online Video are Important!
YouTube is the #2 search engine in the world – Targeted content & optimizing for search engines is key!
Stats– Over 4 billion videos are viewed a day– Over 800 million unique users visit YouTube each month– Over 3 billion hours of video are watched each month on
YouTube– 70% of YouTube traffic comes from outside the US– YouTube is localized in 39 countries and across 54
languages– In 2011, YouTube had more than 1 trillion views or almost
140 views for every person on Earth
2
HomeAway Confidential© 2009 HomeAway. All rights reserved. 3
Content Types
Vacation rental tours (video or slideshow)Area images/slideshowInterviews with travelersTraveler testimonialsTraveler FAQs, tips for travelerHistory of the home, owner stories
Sample Videos:– Victor’s Villas – Slideshow with testimonials and Owner – Discovery Beach House - Owner rental tour, stories, testimonials, tips for
travelers– Orlando Vacation Villa – slideshow with text and music– Windsor Home Rental – slideshow with labels and music
Who has a video to share?
HomeAway Confidential© 2009 HomeAway. All rights reserved. 4
Tips & Guidelines
Photo slideshows – Ensure you use pictures with good lighting– Don’t use pictures where there is clutter shown
Showcase best features of the home/amenities Show why travelers love your home Create a variety of content Equipment matters! Videos – Should be short and informative
• Create multiple videos if you have lots of information!• Try to keep videos at 90 seconds or less• If doing a walk through consider placing the camera on a
tripod and panning to avoid shakiness– When uploading use YouTube’s stabilizing feature to
smooth out shaky video clips
HomeAway Confidential© 2009 HomeAway. All rights reserved. 5
Channel Features
Utilize & Optimize Videos– Choose titles, descriptions
and keywords that are relevant to your area, home, amenities, travel, activities, etc that are in your video
Playlists– Categorize your
content to help travelers
– Use keywords in playlist titles
top related