how can companies attract & retain the right customers and cultivate strong customer...

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How can companies attract and retain customers ?

&

How can they cultivate strong customer relationships ?

PERSONALIZING MARKETING

One-to-One Marketing

THE POWER IS WITH THE CUSTOMER

Building Loyalty

Created by Bhavnoor Singh, IITR, during a

marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com ).

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