how google ranks websites and basic needs for seo

How Google Ranks Websites and Basic Needs for SEO

Introduction.

Dragonfly Net SolutionsWinnipeg, MBFacebook.com/dfnets

Duane McLennanInternet marketer since 2008@duanermb

www.dflocal.com

www.dragonflyflowers.com

www.epicflowers.com

What is SEO?

“Search Engine Optimization is a multidisciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value.”*

Or

• Tricks to git yer website thingy found better…

*http://www.blindfiveyearold.com/what-is-seo

Power to the people.

Opportunity in Organic Results.

80%Of Clicks

What’s Google thinking?

http://www.google.com/competition/howgooglesearchworks.html

Keywords

QualityAuthority

Quality

Quality - Pagerank

http://en.wikipedia.org/wiki/PageRank

Quality - Pagerank

http://en.wikipedia.org/wiki/PageRank

Quality - Pagerank

Pagerank 10

Pagerank 9

Pagerank 8

Pagerank 7

Pagerank 6

Pagerank 5

Pagerank 4

Pagerank 3

Pagerank 2

Pagerank 1

Florists

Facebook, Google

FTD, Proflowers

Keywords

Keywords

Keywords

Authority

Authority

Probably should have

blogged more….

Website A200 links from other websites.500 web shares on social media.300 local citations from directories

Website A20 links from other websites.50 web shares on social media.30 local citations from directories

We believe Google believes…

Keywords• Use your

target keywords.

Quality• Build quality

[unique] web content.

Authority • Will come naturally.

Great. Now what?

SEO

Basic Needs for SEO in 2013.

Fresh Content

Side Design and Architecture

New Inbound Links

Conversion Optimization

Social Media

Authority

Quality and Keywords

Authority

Guru Stuff

Guru Stuff

What YOU can do about it.

Fresh, Unique Content

New Inbound Links

Social Media

Authority

Quality and Keywords

Brand Building and Authority

Quality + Keywords ≠ eCommerce

Google’s point of view.

GenericBoringText Area

BetterInteresting

UniqueTextArea

Better yet

Link

You’re dancing!

Link

Link

Great. Now what?

Here’s where to start.

http://bit.ly/GoogleSEOGuide007 http://www.wordpress.org

Control Your Own Destiny.

yourshop.wordpress.com = bad yourblog.yourwebsite.com = good

It’s a tug of war.

Thanks for Attending!

Dragonfly Net SolutionsWinnipeg, MBFacebook.com/dfnets

Duane McLennanInternet marketer since 2008@duanermb

www.dflocal.com

www.dragonflyflowers.com

www.epicflowers.com