how google ranks websites and basic needs for seo
DESCRIPTION
Only the very basics without all the technical mumbo jumbo. - How Google is ranking websites today. - How small local businesses like florists can develop their search engine rankings.TRANSCRIPT
How Google Ranks Websites and Basic Needs for SEO
Introduction.
Dragonfly Net SolutionsWinnipeg, MBFacebook.com/dfnets
Duane McLennanInternet marketer since 2008@duanermb
www.dflocal.com
www.dragonflyflowers.com
www.epicflowers.com
What is SEO?
“Search Engine Optimization is a multidisciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value.”*
Or
• Tricks to git yer website thingy found better…
*http://www.blindfiveyearold.com/what-is-seo
Power to the people.
Opportunity in Organic Results.
80%Of Clicks
What’s Google thinking?
http://www.google.com/competition/howgooglesearchworks.html
Keywords
QualityAuthority
Quality
Quality - Pagerank
http://en.wikipedia.org/wiki/PageRank
Quality - Pagerank
http://en.wikipedia.org/wiki/PageRank
Quality - Pagerank
Pagerank 10
Pagerank 9
Pagerank 8
Pagerank 7
Pagerank 6
Pagerank 5
Pagerank 4
Pagerank 3
Pagerank 2
Pagerank 1
Florists
Facebook, Google
FTD, Proflowers
Keywords
Keywords
Keywords
Authority
Authority
Probably should have
blogged more….
Website A200 links from other websites.500 web shares on social media.300 local citations from directories
Website A20 links from other websites.50 web shares on social media.30 local citations from directories
We believe Google believes…
Keywords• Use your
target keywords.
Quality• Build quality
[unique] web content.
Authority • Will come naturally.
Great. Now what?
SEO
Basic Needs for SEO in 2013.
Fresh Content
Side Design and Architecture
New Inbound Links
Conversion Optimization
Social Media
Authority
Quality and Keywords
Authority
Guru Stuff
Guru Stuff
What YOU can do about it.
Fresh, Unique Content
New Inbound Links
Social Media
Authority
Quality and Keywords
Brand Building and Authority
Quality + Keywords ≠ eCommerce
Google’s point of view.
GenericBoringText Area
BetterInteresting
UniqueTextArea
Better yet
Link
You’re dancing!
Link
Link
Great. Now what?
Here’s where to start.
http://bit.ly/GoogleSEOGuide007 http://www.wordpress.org
Control Your Own Destiny.
yourshop.wordpress.com = bad yourblog.yourwebsite.com = good
It’s a tug of war.
Thanks for Attending!
Dragonfly Net SolutionsWinnipeg, MBFacebook.com/dfnets
Duane McLennanInternet marketer since 2008@duanermb
www.dflocal.com
www.dragonflyflowers.com
www.epicflowers.com