increase your digital visibility with the power of email marketing

HalfmoonYogaHalfmoonYoga

B•B•Q

Increase Your Digital Visibility With the Power of Email

Marketing

© 2014

Sixcia DevineSouth Florida Regional Director Constant Contactsdevine@constantcontact.com

Angela EstradaConstant Contact ALEPrediq Mediaangela@prediqmedia.com

3

Grow with Constant ContactGet results fast, with affordable, easy-to-use

engagement marketing tools and free coaching.

Events& Registrations

Offers& Promotions

Newsletters& Announcements

Feedback& Surveys

4

AgendaWhat are campaigns, newsletters?

Successful Email Tips

Email + Social: you have to use both!

Next Steps

Campaigns & Newsletters | Email | Email + Social | Next Steps

6

marketing

Campaigns & Newsletters

At its core, marketing is abouteliciting a physical and measureable

response

7

pull response

Campaigns & Newsletters

What is acampaign?

push content

8

Campaigns & Newsletters

What is anewsletter?

9

Campaigns & Newsletters

Different types of newsletters

Newsletters

Keep your audience in-the-know Card or announcement

WOW!

Custom code email

101001

Business letter

Press release

Campaigns & Newsletters | Email | Email + Social | What’s Next?

11

What you know that they don’t

What you have access to that they don’t

“Original” isn’t required… just be interesting and relevant

Email

What do I write about?

12

Email

How much is enough?

Focus.

Less is more.

?51%

November 2013

13

Email

A picture is worth...

14

Email

A picture is worth...

Pictures get 47% more click-through activity than content without images, but…

…don’t over-rely on images!

Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.

Don’t use images of your content.

Remember: your content is viewed on mobile devices…

A picture is worth...

15

Email

Use images carefully!

16

Email

Got pics?Some channels thrive on visuals

17

Email

Repurpose & Reuse

Email

Subject lineWinning the battle of priorities

2SECONDS 2WORDS2TODAY

19

Email

Winning the battle of priorities

Tomorrow: Need 3 Hammers – Can You Help?

Joe’s Pet Store Newsletter

ALERT: Help your dog beat the heat!

Children’s Classes Still time! Openings available for children’s classes.

March Newsletter

20

Email

When to send or postDo not be romanced by a high open rate –measure actions!

21

67% don’t see images by default

Text links get more clicks than buttons

Place your logo left or center in email

Include company name in text

Email

Practical advice

22

Key action must be above scroll line

Do not give too many choices

Make all images clickable (and with text labels)

Email

Practical advice

(and on your mobile device)Test it on yourself!

Campaigns & Newsletters | Email | Email + Social | Next Steps

24

Email + Social

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

% of small businesses using social media marketing

10%

2008

25

Email + Social

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

% of small businesses using social media marketing

87%

2013

Email + Social

It influences decisions

74%Rely on social networks to guide purchase decisionssource: Fedelta

55%Share purchases on social networkssource: Fedelta

68%Learn more about a charity if they see a friend posting about it source: MDG Advertising

27

Email + Social

Email & SocialYou have to use both

Drive traffic back to your list, email, etc...

Amplify your email

Campaigns & Newsletters | Email | Email + Social | Next Steps

29

Next Steps

Tools to expand your reachSimple Share tool

30

Next Steps

Tools to expand your reachSocial media buttons

31

Next Steps

Tools to expand your list

Text to Join™ from Constant Contact

TXT

Scan to Join™from Constant Contact

Content calendar for all channelsS M T W T F S

1 2 Tips for Spring• Newsletter• Facebook• Twitter• LinkedIn

3 4 5

6 7 Motivation Monday• Facebook• Pinterest

8 9 10 11 New Product • Newsletter• Facebook• Twitter

12

13 14 Motivation Monday• Facebook• Pinterest

15 16 Staff Pics• Facebook• Instagram• Newsletter

17 18 19

20 21 Motivation Monday• Facebook• Pinterest

22 23 24 Event Photos• Facebook• Twitter

25 26

27 28 Motivation Monday• Facebook• Pinterest

29 Sale• Newsletter• Facebook• Twitter

30 Newsletter• Email• Facebook• Twitter

regular newsletter

blog post

theme days

multimedia

news/promotions

Sixcia DevineSouth Florida Regional Director Constant Contactsdevine@constantcontact.com

Angela EstradaConstant Contact ALEPrediq Mediaangela@prediqmedia.com