increase your digital visibility with the power of email marketing
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B•B•Q
Increase Your Digital Visibility With the Power of Email
Marketing
© 2014
Sixcia DevineSouth Florida Regional Director Constant [email protected]
Angela EstradaConstant Contact ALEPrediq [email protected]
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
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AgendaWhat are campaigns, newsletters?
Successful Email Tips
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
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marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
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pull response
Campaigns & Newsletters
What is acampaign?
push content
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Campaigns & Newsletters
What is anewsletter?
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Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
Campaigns & Newsletters | Email | Email + Social | What’s Next?
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What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
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How much is enough?
Focus.
Less is more.
?51%
November 2013
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A picture is worth...
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A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
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Use images carefully!
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Got pics?Some channels thrive on visuals
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Repurpose & Reuse
Subject lineWinning the battle of priorities
2SECONDS 2WORDS2TODAY
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Winning the battle of priorities
Tomorrow: Need 3 Hammers – Can You Help?
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes Still time! Openings available for children’s classes.
March Newsletter
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When to send or postDo not be romanced by a high open rate –measure actions!
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67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Practical advice
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Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
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Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
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Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
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Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
Campaigns & Newsletters | Email | Email + Social | Next Steps
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Next Steps
Tools to expand your reachSimple Share tool
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Next Steps
Tools to expand your reachSocial media buttons
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Next Steps
Tools to expand your list
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
Content calendar for all channelsS M T W T F S
1 2 Tips for Spring• Newsletter• Facebook• Twitter• LinkedIn
3 4 5
6 7 Motivation Monday• Facebook• Pinterest
8 9 10 11 New Product • Newsletter• Facebook• Twitter
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13 14 Motivation Monday• Facebook• Pinterest
15 16 Staff Pics• Facebook• Instagram• Newsletter
17 18 19
20 21 Motivation Monday• Facebook• Pinterest
22 23 24 Event Photos• Facebook• Twitter
25 26
27 28 Motivation Monday• Facebook• Pinterest
29 Sale• Newsletter• Facebook• Twitter
30 Newsletter• Email• Facebook• Twitter
regular newsletter
blog post
theme days
multimedia
news/promotions
Sixcia DevineSouth Florida Regional Director Constant [email protected]
Angela EstradaConstant Contact ALEPrediq [email protected]