jotun: the road to kickstarter (mrgs craft meetup presentation)

The Road to Kickstarter

(Virgin)

Creative Process - January 2014

BRAINSTORM FEEDBACK REFINE ITERATE...

Creative Vision - April 2014

“Jotun is an action-exploration game for PC and Mac that takes you on an epic journey through Viking purgatory.

Imagine the atmosphere of Journey and the scale of Shadow of the Colossus in top-down 2D.”

Artistic Vision

What You Need For Kickstarter

Pitch videoAn audienceResearch, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research...

Research

Goal amount ($$$)RewardsStretch goals

➔ Kickstarter psychology◆ $50,000◆ Day 1◆ 10% traction

Building a KS campaign=/=

Building a game

Marketing Essentials

Dev Blog + websiteFace-to-face networkingFacebook groupsTwitterRedditTIG Source ForumsThe Gaming Press

What’s Next

Get as many eyeballs on the trailer as possibleShare it with the pressSet up the KS campaign and get private feedbackLaunch!Profit???

Conclusion

Have a clear visionBe well supportedKnow the spaceHave a plan

Will Dubéwilliamdube@gmail.com

@jotungame

Jotungame.com

Questions?

Discussion

In my opinion, the biggest problem for today’s game creators is visibility.

What cost effective strategies can be used to stand out?

Cross-promotion with other indies?Running Facebook ads during your Kickstarter campaign?