leveraging growth in ogip

Session Objectives:

• Understand and have an holistic vision about the current state of GIP in the

Global Network and in Southern Cone

• Understand how to drive growth in oGIP

Quality of

Product

Poor Capacity of Sales

Long Delivery Process

Retention of Customers

• GIP TN rate from Raise to Match: 50% • GIP EP rate from Raise to Match: 40%

TN Ra to Ma: • 1 month 29% • 2 months 54% EP Ra to Ma: 25% 1 month

Wrong product/ Customers

Our Bottlenecks of GIP Growth (global)

How to grow GIP?

Wrong Product

+ Wrong Customers

• Sell products that we have capacity to deliver • Support Country to successfully implement

market segmentation strategy • Improved sales capacity • Faster Delivery Process

Solution 1 Sell products that we have capacity to deliver

What stops us from selling RIGHT PRODUCT?

The network doesn’t have knowledge of supply.

Did you know, that right now we have in the system: 167 Engineering work field TNs 914 Teaching & Language work field TNs 1042 IT work field TNs

Do you know where are them? Do you

know the which are the needed backgrounds?

GIP is too broad, We need a more specific common S&D language

It is not new. Do you remember…

• Education Traineeship • Technical Traineeship • Management Traineeship

Tailored Operation for Different Customers

Benefits

Limit further Segmentation

Challenges

Now… Refreshed GIP Sub Product Strategy!

4 GIP Sub Products based on Working Field/Background

Technical:

Information Technology

Social Science and Culture: Teaching & Language Education

Management:

Marketing, Human Resources, Economics, Finance, Accounting,

Business Administration

Talentos Globales Business

Talentos Globales Educación

Technical:

Information Technology

Talentos Globales IT Talentos Globales Ingeniaria

Supply Information

and planning

Country/LC Partnership

Management

Matching Process

Preparation Process

Sub Product Based

GIP Sub Product based Delivery Process

Sub Product Global Match Mania

Sub Product Supply Newsletter Sub Product Supply Tool

Sub Product Growth Network

Existing Successful Products

Growth Potential

Global Focus Sub Product

Global Focus Sub Product

13561; 1796

7885; 1297

6517; 959 5486; 866

5193; 694

2808; -181

2137; 86 1722; 115

1667; -192 1576; -162

1562; 52

690; 251

338; 92 149; 148

144; -41 128; -63

-500

0

500

1000

1500

2000

0 2000 4000 6000 8000 10000 12000 14000 16000

GR

oW

TH

SCALE

GIP Segmentation, Scale-Growth

Marketing

Business Administration

IT

Teaching

Marketing

IT

Teaching

Global Sub Product Focus

Wrong Product

Focus

+

Wrong Customers

=

Lack of oGIP Delivery

Engeneering

IT

Teaching

Regional Sub Product Focus

Marketing

Solution 2 Support Southern Cone to successfully implement market segmentation strategy

GIP needs market segmentation

Segmentation means: • Better matching of customer needs • Target marketing communications • Gain share of the market segment

= Better opportunities for growth

Market Research

Segment

Market

(Area of Impact)

Customized

Product

Marketing

Channel

Focused

Sales

Supply based

delivery

Showcasing

Impact 1

.

Right People & Structure

2.

Education & Tracking Method

3.

Replicating Success

The current challenges are operational challenges

HR Product

Process Sales & Marketing Strategy

Solution 3 Improve capacity of sales

EP Recruitment Strategy

RANDOM GIP

STOP

Random GIP

Can AIESEC reach and attract the right pool of students?

Poor capacity of sales – EP (global) EP Ra/Re

3232

9601 11033

12714 13337

10594

3198 3743 3756 4592 4830

3221

9000

13000

17000

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2007 2008 2009 2010 2011 2012 2013 2014 2015

Raises

EP recruitment 2012-2013

• Market Segmentation Education

• Product Development Education

• Easier Access to Information

Product Based EP Strategy

• Cooperation with youth organisations

• Cooperation with Top Universities

• Cooperation with relevant organisations

Develop Channels for EP recruitment

• ORS evolution for better data management Virtual Platforms

for EP recruitment

Solution 4 Faster Delivery Process

Matching Time (01.01-30.06)

Time Ra to Ma # EPs % EPs % Matched in this

time

or faster

<2 weeks 263 14% 14%

2-4 weeks 200 10% 24%

4-6 weeks 177 9% 33%

6-8 weeks 168 9% 42%

8-10 weeks 150 8% 50%

10-12 weeks 113 6% 56%

> 3 months 844 44% 100%

1. Impropriate supply management 2. Impropriate demand management 3. Lack of account delivery culture, behavior and

process

Why?

What can we do to make GIP process significantly faster?

1. Every LC using the Talentos Globales product and

sub products

2. Better education focused on area development

3. Better Supply& Demand Management 4. Engaging every member in the Education &

Delivery

oGIP Solutions 2012-2013

Ideal State of GIP 2012-2013

1. Our members know where our customers are and have the capacity to attract them.

2. Every member in the organization knows the supply of the organization.

3. We have fast delivery processes.

4. The quality of our Product is improved.

X is BOOM Dynamite!

Be a self learner and drive your own experience!

OGX Resource Center:

http://www.myaiesec.net/content/viewwiki.do?contentid=10156696