maximize social media for business

Post on 19-May-2015

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DESCRIPTION

Workshop Abstract: Designed for business people from companies of all sizes, this interactive workshop will examine how businesses can build a comprehensive and strategic social media plan that delivers ongoing results. The presenter will first provide an overview of the different categories of social media platforms available, as well as share best practices for using these respective platforms. Additionally, in order to help business think strategically, yet be efficient and creative, the presenter will identify necessary steps to construct a plan that cultivates profitable online relationships, develops brands and drives meaningful business.

TRANSCRIPT

Presenter: Corey Axelrod

MAXIMIZE SOCIAL MEDIA FOR BUSINESS

Corey Axelrod, MBA

Account Executive, Communication Service f/t Deaf

Media Director, Illinois Association of the Deaf Employment Task Force, National Association

of the Deaf Commissioner, Village of Arlington Heights

Disability Commission

@coreyaxelrod

What is Social Media?

@coreyaxelrod

Social Media Platform Categories

@coreyaxelrod

In Layman Terms…

@coreyaxelrod

Tools vs. Strategy

@coreyaxelrod

Know Your Marketing Objectives

@coreyaxelrod

Know Your Target Audience

@coreyaxelrod

Develop a Content Plan

@coreyaxelrod

Determine Call to Actions

@coreyaxelrod

Select Tools

@coreyaxelrod

Execute and Experiment

@coreyaxelrod

Measure

@coreyaxelrod

Adapt

@coreyaxelrod

Contact Information

E-mail: caxelrod@c-s-d.org Cell Phone: 224.688.2796 Video Phone: 224.800.1795

@coreyaxelrod

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