mobile games worth watching: state of the mobile broadcasting market

Mobile Games Worth WatchingCasual Connect USA, July 18th, 2016

Agenda

• Existing mobile gaming livestream landscape

• Why mobile games should care about Twitch

• What should a mobile developer do?

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Mobile Gaming Livestreaming

Japan – Puzzle & Dragons

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Japan - GungHo Festival Tokyo, ~78,000 live attendees

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Japan – Monster Strike Grand Prix, ~$500,000 Prize Pool

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Japan – Influencers Rule

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Japan – Grand Blue Fantasy Scandal

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Korea – Summoners War

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Korea – Black Survival

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Korea – Stone Age

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Korea – Stone Age

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What about Twitch?

65,000,000+MOBILE INSTALLS

WEB 56%MOBILE 35%CONSOLE 7%

OTHER 2%

TWITCH ON MOBILE

Mobile Content on Twitch

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Vainglory

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Clash Royale

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Pokémon Go

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Twitch Plays Pokémon Go

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Why Care?

We know Twitch Drives Installs…

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…but just as important: retention

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…but just as important: retention

Takeaway: Watching Twitch increases average retention

by 3% WoW

So, how do I “Twitch”?

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Counter-Strike: Global Offensive

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Rocket League

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Vainglory

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SecretOver 80% of a game’s engagement on Twitch

comes from community driven content

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Build your community

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Build your community

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Build your community

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Build your community

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Broadcasters viewership as a result from in-game promo

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Broadcast Hours

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Work with smaller broadcasters!

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Build your community

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Open development

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Twitch Developer Success / Reach out!

• If you are interested in making your mobile game more Stream Friendly – let us know! We can help you with feature feedback, integration support, and more!

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Twitch Developer Success / Stay connected

• Stay up to date with Twitch Developer Success news and feature releases

Follow @twitchdev on twitterRegistered for a developer account at dev.twitch.tv

• Also if you want to learn more about specific game design techniques that can lead to more success on Twitch, come to my talk at 3:30pm on Wednesday at Amazon Developer Day

Salon 7, Yerba Buena BallroomTwitch Interactive, Inc l Mobile Games Worth Watching

• Mobile games livestreaming is growing like crazy on Twitch

• Viewers of your game on Twitch retain better – 3% week over week on average

• Support & participate in the growth of your community

• Reach out to Twitch – we can help

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Recap / Mobile Games Worth Watching

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Thank You

@twitchdev@brookevandusenbrooke@twitch.tv