mobile training

10#lundis#pour#

ra.raper#le#train#du#digital#

Wim VermeulenFeb 2013

Workshop on Mobile

10#lundis#pour#

ra.raper#le#train#du#digital#

1. WELCOME TO THE NEXT PLATFORM SHIFT

10#lundis#pour#

ra.raper#le#train#du#digital#

The next software platform shift

1960’sMAINFRAMECOMPUTING

1970’sMINI

COMPUTING

1980’sPERSONAL

COMPUTING

1990’sDESKTOP

INTERNET COMPUTING

2010’sMOBILE

INTERNETCOMPUTING

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

THE ADOPTION OF THE MOBILE INTERNET GOES

9x

FASTER THAN THE DESKTOP INTERNET IN THE NINETIES.

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

2. WHAT IS THE BIG TREND DRIVING MOBILE INTERNET USAGE

10#lundis#pour#

ra.raper#le#train#du#digital#

Social, Local and Mobile converging

10#lundis#pour#

ra.raper#le#train#du#digital#

Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period.

Mary Meeker, Kleiner Perkins Caufield Byers

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

3. MOBILE DEVICE PENETRATION

10#lundis#pour#

ra.raper#le#train#du#digital#

Expectations Belgium June 2012

Smartphones: 36%Tablets: 20%

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

10#lundis#pour#

ra.raper#le#train#du#digital#

Expectations winning platforms globally

10#lundis#pour#

ra.raper#le#train#du#digital#

Mobile web versus Mobile apps

10#lundis#pour#

ra.raper#le#train#du#digital#

http://bcove.me/v75olbd8

Gracefully degrading responsive design

10#lundis#pour#

ra.raper#le#train#du#digital#

4. WHAT MAKES A GOOD MOBILE EXPERIENCE?

10#lundis#pour#

ra.raper#le#train#du#digital#

it’s an innovationbuild on a strong consumer insightdoing one thing really great

10#lundis#pour#

ra.raper#le#train#du#digital#

Let’s get to work (1)

10#lundis#pour#

ra.raper#le#train#du#digital#

Q&A