mobile training

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ra.raper#le#train#du#digital#

Wim VermeulenFeb 2013

Workshop on Mobile

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1. WELCOME TO THE NEXT PLATFORM SHIFT

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The next software platform shift

1960’sMAINFRAMECOMPUTING

1970’sMINI

COMPUTING

1980’sPERSONAL

COMPUTING

1990’sDESKTOP

INTERNET COMPUTING

2010’sMOBILE

INTERNETCOMPUTING

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THE ADOPTION OF THE MOBILE INTERNET GOES

9x

FASTER THAN THE DESKTOP INTERNET IN THE NINETIES.

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2. WHAT IS THE BIG TREND DRIVING MOBILE INTERNET USAGE

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Social, Local and Mobile converging

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Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period.

Mary Meeker, Kleiner Perkins Caufield Byers

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3. MOBILE DEVICE PENETRATION

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Expectations Belgium June 2012

Smartphones: 36%Tablets: 20%

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Expectations winning platforms globally

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Mobile web versus Mobile apps

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http://bcove.me/v75olbd8

Gracefully degrading responsive design



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4. WHAT MAKES A GOOD MOBILE EXPERIENCE?

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it’s an innovationbuild on a strong consumer insightdoing one thing really great

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Let’s get to work (1)

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Q&A

mobile training

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