news of the week 23.8.13 abp ananda
Post on 25-May-2015
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Quick Snapshot
Wk 33 -2013
MCCS
ABP ANANDAPeriod – Wk 33’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
9
2 1
% Genre Sh
Source : TAM Period : Wk 33’2013
Bengali news genre showing a growth of almost 24% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.2
9.0
% Genre Share
Wk 26-33'12 Wk 26-33'13
Source : TAM Period : Wk 26-33Year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
35%
26%
18%
10% 10%
% Mkt. Share
Wk 26-33'13
Source : TAM Period : Wk 26-33’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
77
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
6.55.8
4.0 3.9
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 26-33’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+2009EASTWB AI24 GHANTA 22% 38% 32% 26% 26% 26%ABP Ananda 33% 41% 36% 36% 36% 35%Kolkata TV 22% 7% 18% 18% 18% 18%News Time Bangla 9% 13% 13% 10% 10% 11%RPLUS 13% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 26-33’2013
ABP Ananda performing on News Bulletin ,Sports
Magazines, Interviews/discussion & Talk
Shows
Source : TAM Period : Wk 33’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions
Genre24 GHANTA
ABP Ananda
News Time Bangla
RPLUS
News Bulletin 29% 40% 18% 13%Interviews/Portraits/Discussions 46% 46% 0% 9%Talk Shows/Chat Shows 0% 100% 0% 0%Cartoons/Animation 0% 20% 80% 0%Sports Magazines 22% 36% 24% 18%Reviews/Reports 72% 14% 6% 8%
Thank You
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