nmdl final
Post on 17-May-2015
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KleenexShelby Exel
NMDL Final Presentation
History 1925 Kleenex was advertised in Ladies
Home Journal; marketed towards women only
Kimberly- Clark corporation is the creator of the original “Kleenex” brand
The word Kleenex is now used to describe any facial tissue
Expanding the Brand!
Our goal is to expand the brand using digital marketing
There are many facial tissues but I want Kleenex to be on top!
Creating a signature phrase or icon will help spread the brand
Target Audience Men AND Women over the age of 30
They are more likely to have families to take care of
Big Idea Kleenex would be based more towards
families
Women and men over 30 can relate to family based ads
Using children can catch peoples hearts
KPI Sales would prove how my digital
marketing is affecting the campaign
My main goal would be to make a profit while outselling other facial tissues
Twitter Twitter is a fast and cheap way to advertise
Interacting with twitter users catches peoples attention and sets you apart from other Twitter users
Retweets help easily spread your brand
Blogging Blogs are a great way to get feedback
I would interact with bloggers to see what they want out of my product
Negative feedback will only help you
Facebook Facebook is an easy way for people to “like”
a brand
Once the brand is “liked” small ads will show up on peoples screens
Facebook can be used to share comments about the brand and to
YouTube YouTube can be used to show off
commercial
Contest can be created to advertise Kleenex
30 second ads before videos can be created
Budget Kleenex now = $51 million
My Kleenex campaign = $30 million
Commercial fees = $110,000.00 per commercial
The main goal is to spend less then the brand does now and to create a larger profit
Keep It Clean, Use A Kleenex!
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